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Deciding between channel partners and sales as a go-to-market
Episode 28th October 2021 • HR Tech GTM • EJ Lawless
00:00:00 00:29:56

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Sam Fitzroy, a nearly 15 year veteran of the HR tech space, discusses his experience co-founding Dalia. How they acquired their first customer and their transition from channel partnerships to sales.

He also covers his 8 years working at Indeed and 2 years at The Muse. He compares and contrasts technical partnerships focused on integration versus marketing partnership focused on revenue generation.

Finally we close with a discussion of fundraising in todays market.

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