Unofficial Partner, the sports business podcast, is starting a new a series where it is interviewing senior decision makers on the brand side of the sponsorship market across different business categories. Today’s guest is Ben Carter from the food delivery company Just Eat. Ben’s current role is Global Director of Restaurants and Strategic Partnerships, which sees him charged with commercial growth and partnership strategy to support the business 112,000 restaurant partner globally. Our conversation takes in how sport and sponsorship applies to what is a very dynamic market category for many sports rights holders. We start by asking Ben about how the company makes money, the preconceptions people bring to the Just Eat brand and then the role that sport and sponsorship plays in the company’s marketing strategy now and in to the future. Just Eat has a history of broadcast sponsorships around English football, including BT Sport’s Premier League and UEFA Champions League coverage.