Hello, welcome to the Close The Loop podcast.
Kevin Dieny:Today, we're going to be talking about how to make the whole hiring process
Kevin Dieny:easier, quicker, faster, stronger, for all businesses that are hiring.
Kevin Dieny:This is a very interesting topic for businesses that are growing.
Kevin Dieny:Everyone's going to hire at some point, hopefully, your
Kevin Dieny:business grows to that point.
Kevin Dieny:So, today I'm also joined by Matt Widmyer.
Matt Widmyer:Hey guys.
Matt Widmyer:Thanks for having me back.
Kevin Dieny:And a very special guest is here with us.
Kevin Dieny:His name is Jeremy Tolan.
Kevin Dieny:He is the partnerships manager at Spark Hire.
Kevin Dieny:He's responsible for cultivating and maintaining relationships among
Kevin Dieny:Spark Hire strategic partners.
Kevin Dieny:He has helped hundreds of leading organizations successfully implement
Kevin Dieny:video interviewing for hiring purposes.
Kevin Dieny:Jeremy loves practicing Kung Fu and seeing his 20 month old
Kevin Dieny:nephew who's growing up so fast.
Kevin Dieny:So welcome, Jeremy!
Jeremy Tolan:Thanks for including me.
Matt Widmyer:Good to have you, Jeremy,
Jeremy Tolan:Thanks.
Kevin Dieny:We are really excited to jump into this topic because
Kevin Dieny:this impacts a lot of businesses.
Kevin Dieny:Every business that's like, oh man, I have to go through hiring
Kevin Dieny:again or recruitment again.
Kevin Dieny:A business is trying to fill a role that's really important for
Kevin Dieny:that business to fill that role.
Kevin Dieny:They've decided, okay, we need help with this.
Kevin Dieny:We need someone dedicated to this.
Kevin Dieny:We need help doing X, Y, Z, because that's going to help our company.
Kevin Dieny:The longer that goes on unfilled for a business, the more painful
Kevin Dieny:it is, the more they're not getting their projects completed.
Kevin Dieny:The longer it goes, the more people aren't getting the extra
Kevin Dieny:support and they're having to carry that role on their shoulders.
Kevin Dieny:Usually the manager of whatever that role is, is having to do that
Kevin Dieny:role while that role is unfulfilled.
Kevin Dieny:So it's really important to find the candidates, but really what we're going
Kevin Dieny:to get into a bit is finding the right candidates because if we make the hiring
Kevin Dieny:process faster, but you find worse candidates, that's not helping anybody.
Kevin Dieny:So we're really going to be talking about all of that.
Kevin Dieny:So kick this off, Jeremy, a question for you.
Kevin Dieny:So why is hiring such a painful process for business leaders today?
Jeremy Tolan:Sure.
Jeremy Tolan:And I think you did a really good job explaining how painful it can
Jeremy Tolan:be just having that open position, that vacant role, where people are
Jeremy Tolan:taking on more responsibility or just maybe no one's taking on that
Jeremy Tolan:responsibility and tasks and important priorities are falling by the wayside.
Jeremy Tolan:But as far as the hiring process being so painful for business leaders,
Jeremy Tolan:I think it, it requires obviously a lot of work and time to source,
Jeremy Tolan:interview, and onboard new employees.
Jeremy Tolan:And in a lot of cases, business leaders have so many other important
Jeremy Tolan:priorities outside of just hiring.
Jeremy Tolan:Even though hiring is incredibly important.
Jeremy Tolan:It can also just be taking away time from these other high priority
Jeremy Tolan:activities from a business leader.
Jeremy Tolan:And one of the biggest challenges with having a poor interview process is how
Jeremy Tolan:much a final run interview can cost.
Jeremy Tolan:Because when you think about it, most businesses will have HR, a recruiter
Jeremy Tolan:or some type of manager that needs to collaborate with other leaders at
Jeremy Tolan:the company to make hiring decisions.
Jeremy Tolan:So that final round interview might have various hiring stakeholders,
Jeremy Tolan:all meeting for at least an hour to connect with that candidate.
Jeremy Tolan:They needed a brief with each other following the interview and ultimately
Jeremy Tolan:make a decision to communicate that decision to the candidate.
Jeremy Tolan:So all of that really begins to add up, even as I'm saying it out loud, I can
Jeremy Tolan:kind of just like, feel it adding up.
Jeremy Tolan:These final round interviews that don't end up resulting in a hire
Jeremy Tolan:it could be a huge time, money and resource drain for a company.
Kevin Dieny:Yeah.
Kevin Dieny:I figured that this is a really good transition to asking Matt, you're going
Kevin Dieny:through the hiring process right now.
Kevin Dieny:I feel like you're constantly going through the hiring process.
Kevin Dieny:You've had the hiring process work out really well for you.
Kevin Dieny:You've had the hiring process not work out for you very well.
Kevin Dieny:Can you talk about the painful parts of the hiring process that you've
Kevin Dieny:experienced before and why maybe other business leaders might be
Kevin Dieny:like, yeah, hiring is such a pain.
Matt Widmyer:Yeah, I think the pain that I've suffered is a little bit
Matt Widmyer:different now than it was initially when I was first trying to grow a team.
Matt Widmyer:And I think that, obviously now we have the challenge of COVID
Matt Widmyer:and trying to get people to apply.
Matt Widmyer:It seems like there's a talent shortage that's going on right now.
Matt Widmyer:When resumes are coming in, more than you can actually
Matt Widmyer:sift through and look through.
Matt Widmyer:It's a little bit challenging because you have to select the best resumes.
Matt Widmyer:It is a huge time suck.
Matt Widmyer:And then when you do schedule a phone call with them to talk to them, sometimes, you
Matt Widmyer:can tell whether you want to go further with the person or not within the first
Matt Widmyer:couple of minutes of the phone call.
Matt Widmyer:That's why I love.
Matt Widmyer:Jeremy is probably kinda smiling right now because, this one way video
Matt Widmyer:interviewing has made it, significantly easier on me, at least that piece of it.
Kevin Dieny:The pain is always around, the time it takes.
Kevin Dieny:So Matt described how you alluded to it Jeremy, the process takes you
Kevin Dieny:away from what you're normally doing.
Kevin Dieny:And sometimes there's a committee involved.
Kevin Dieny:Sometimes there's other people who have to be involved.
Kevin Dieny:There are sign-offs from HR or making sure we can afford this role and
Kevin Dieny:what the parameters of it are going to be and how this is going to fit.
Kevin Dieny:But the time itself is also pretty significant.
Kevin Dieny:Do you have any ideas around how long hiring can take or usually
Kevin Dieny:takes and then that toll Jeremy?
Jeremy Tolan:Yeah.
Jeremy Tolan:When, when I've been looking into this, as recently as a few months ago,
Jeremy Tolan:I saw that the, I think it was 23.8 days on average, is the length of the
Jeremy Tolan:interview process in the United States.
Jeremy Tolan:So about 24 days.
Jeremy Tolan:Obviously that can vary from company to company or even just from role
Jeremy Tolan:to role that a company's hiring for.
Jeremy Tolan:So pretty much like a full month, as the average right now.
Kevin Dieny:Gosh.
Kevin Dieny:So, it makes sense, you want to hire the right person.
Kevin Dieny:And so there's an element of culture involved.
Kevin Dieny:We want them to fit for the role itself, but we want also them to fit with the
Kevin Dieny:team that we're bringing them into.
Kevin Dieny:Matt, do you have any stories or things involved around what can go right
Kevin Dieny:and what can go wrong in the hiring process that you'd want to share?
Matt Widmyer:I think bringing in the wrong people is, always
Matt Widmyer:something that can go wrong.
Matt Widmyer:It's a time commitment, not only going through the whole hiring process but
Matt Widmyer:having to spend our resources, company, resources, time, money, energy, trying
Matt Widmyer:to get someone up to speed when, they're not the right person for the job.
Matt Widmyer:Conversely, somebody who's going to come in here and kick butt from day
Matt Widmyer:one, hit the ground running, those really look good on paper, right?
Matt Widmyer:Self-starters are great.
Matt Widmyer:As long as you give them the tools and training and
Matt Widmyer:everything, involved with that.
Matt Widmyer:We've had rockstars.
Matt Widmyer:One of my best people that we hired, started two days of
Matt Widmyer:training and he was just out running, broke records, everything.
Matt Widmyer:And then you have people who are so awesome in the whole interview process.
Matt Widmyer:They come in, you're thinking to yourself, wow, this person's
Matt Widmyer:just like a professional interviewer or something like that.
Matt Widmyer:It's a mixed bag.
Matt Widmyer:I'm hiring for the SDR role.
Matt Widmyer:So, it is a mixed bag.
Matt Widmyer:It's more of an entry-level role.
Matt Widmyer:So we get a pretty wide spectrum, but I have learned to not judge a book by
Matt Widmyer:its cover, give everybody a chance I am sure they're safer bets than others.
Matt Widmyer:But you never really know until they get here.
Kevin Dieny:Yeah, that's some good stories and
Kevin Dieny:experiences to go off on there.
Kevin Dieny:I think something that you brought up that takes me back to the
Kevin Dieny:beginning here is, when to know that you need to hire someone?
Kevin Dieny:You're constantly trying to fill roles, for a specific position right now for
Kevin Dieny:the sales development representatives.
Kevin Dieny:And that role is constantly not vacant, but it's a place where people come in
Kevin Dieny:and then they can go on or the team can come in there and people can get
Kevin Dieny:really good experience and they can figure out a good fit for themselves.
Kevin Dieny:But how does a business know when they should hire for a new role?
Kevin Dieny:I think that's a question that a business leader might be thinking about.
Kevin Dieny:When is it going to be time that I need to take this off my plate, put a role
Kevin Dieny:there, or get someone to do that for me?
Kevin Dieny:Questions a manager should be thinking about if they should
Kevin Dieny:be hiring for a new role?
Jeremy Tolan:There's a number of situations that they might
Jeremy Tolan:find themselves in or questions that they should be assessing.
Jeremy Tolan:And to Matt's point when you're hiring someone like a SDR or any type of entry
Jeremy Tolan:level position, I think there's an increased level of challenge with that
Jeremy Tolan:because it is entry level in nature.
Jeremy Tolan:So the candidates that you're interviewing considering they probably don't have much
Jeremy Tolan:experience sometimes not any at all right.
Jeremy Tolan:It can be harder to make a decision.
Jeremy Tolan:You really want to structure your process to make sure that candidates have
Jeremy Tolan:these skills that you're looking for.
Jeremy Tolan:Through an interviewing process and not as much from just like
Jeremy Tolan:reviewing someone's resume, that has a lot of limited information.
Jeremy Tolan:But, how would, you know, if you need to start hiring for a new role?
Jeremy Tolan:I think if you're noticing that team members aren't really finishing their
Jeremy Tolan:day or their week, and they have too many unfinished tasks at the end of the day
Jeremy Tolan:or a week that are high priority tasks.
Jeremy Tolan:You definitely should be looking for more employees.
Jeremy Tolan:I think if you're finding that your employees aren't able to spend time
Jeremy Tolan:on their highest priority activities, or in some cases, revenue generating
Jeremy Tolan:activities definitely need to start searching to make some hires.
Jeremy Tolan:And if you're noticing that someone's quality of work is suffering, you know,
Jeremy Tolan:they're capable of doing better work, but they're just so busy that they can't...
Jeremy Tolan:They can't really put their best work forward.
Jeremy Tolan:I think that's a good indicator that you should be looking in and
Jeremy Tolan:start hiring to fill more positions.
Jeremy Tolan:And I think what's super important is that you're consistently having transparent
Jeremy Tolan:conversations with your employees to really understand their workloads and
Jeremy Tolan:make sure that there's a culture of them feeling comfortable, opening up to you
Jeremy Tolan:and letting you know, and making sure you're aware if they feel like they are
Jeremy Tolan:taking on too much responsibility so that you can adjust for these types of events.
Kevin Dieny:Yeah, that's some really good advice.
Kevin Dieny:And those are pretty much the bullet for bullet things I was thinking of.
Kevin Dieny:When would it be a good time to hire for this?
Kevin Dieny:A lot of times it can go a little past just because of the way financials are.
Kevin Dieny:But in that case, what suffers?
Kevin Dieny:Whatever the priorities are, whatever main things need to get
Kevin Dieny:done that are not getting done.
Kevin Dieny:Now can I put a price on the things that are being lost?
Kevin Dieny:Like you mentioned, and does that sort of sum up to a part-time person, a full-time
Kevin Dieny:person, temporary, what does that mean?
Kevin Dieny:Is this like a seasonal thing for me?
Kevin Dieny:I think there's a lot of different ways that employers are trying to
Kevin Dieny:figure out how can I solve this need without getting fully into the
Kevin Dieny:full-time employee kind of a situation.
Kevin Dieny:Which then some of the things you said, I think lead perfectly
Kevin Dieny:into the next question.
Kevin Dieny:So I'll throw it right back to you Jeremy, how can you determine if a
Kevin Dieny:candidate is an ideal fit for a role?
Jeremy Tolan:It's definitely not easy.
Jeremy Tolan:And I think the ideal fit is definitely gonna vary from company to company.
Jeremy Tolan:And even within that company, it might vary a little bit from role
Jeremy Tolan:the role that you're recruiting for.
Jeremy Tolan:So I think that's why it's super important to really talk about with
Jeremy Tolan:the other leaders and really map out the skills that you're seeking for that
Jeremy Tolan:role so that you can figure out what are the best interview questions that
Jeremy Tolan:are going to help you identify if a candidate actually has those skills.
Jeremy Tolan:A few things that I find really important when I'm hiring are someone's
Jeremy Tolan:overall problem solving skills.
Jeremy Tolan:So I'd like to learn more about how they approach problems and try to solve them.
Jeremy Tolan:I like to learn more about a candidate's self-awareness and what type of commitment
Jeremy Tolan:do they have to actually improving and bettering themselves consistently?
Jeremy Tolan:A few questions that help with identifying these things, when
Jeremy Tolan:I'm trying to learn more about a candidate's problem solving skills.
Jeremy Tolan:I'd like to ask about one of the toughest problems that they were able to solve
Jeremy Tolan:and how did they go about solving it?
Jeremy Tolan:So I'd love to hear about their problem solving process that way.
Jeremy Tolan:Or I might flip that question where I might outline a certain scenario or
Jeremy Tolan:a challenge that I would expect them to have to overcome in the role that
Jeremy Tolan:they're applying for and just hear about how would they try to overcome that?
Jeremy Tolan:And hear about their problem solving process.
Jeremy Tolan:So I think that's a great way to learn more about their problem solving
Jeremy Tolan:skills, which I find super important.
Jeremy Tolan:When I'm thinking about a candidate self-awareness, I'd like to learn more
Jeremy Tolan:about what are the three things that are most important to them about a job or
Jeremy Tolan:about a company that they want to work at.
Jeremy Tolan:And why are those things important to them?
Jeremy Tolan:And to take it a step further?
Jeremy Tolan:To, to learn more about their self-awareness and their
Jeremy Tolan:overall commitment to improving.
Jeremy Tolan:I like to ask about what's a skill that they want to improve upon, and
Jeremy Tolan:if they don't address this, then I'll probe a little further and ask about
Jeremy Tolan:like, what steps have they already taken to try to improve on that?
Jeremy Tolan:What steps are they open to taking that they've thought about, but
Jeremy Tolan:haven't taken yet and just really see how willing they are to, to just
Jeremy Tolan:to consistently better themselves.
Kevin Dieny:Wow.
Kevin Dieny:That's some really good ideas.
Kevin Dieny:I love the idea about asking the questions and probing and figuring out
Kevin Dieny:what questions are important that are going to create answers that are going
Kevin Dieny:to help me really narrow this down.
Kevin Dieny:I'm going to put it on the, it's almost impossible for a hiring person to know
Kevin Dieny:perfectly well if someone's an ideal fit?
Kevin Dieny:I think you get close enough, getting to that territory, where it's not just a
Kevin Dieny:total guess and a total flip of a coin.
Kevin Dieny:But I think it's really hard.
Kevin Dieny:Cause like Matt had mentioned maybe someone is a perfect interviewer
Kevin Dieny:but it's so hard to get that right.
Kevin Dieny:So Matt, do you have any questions or things that you've done to make
Kevin Dieny:finding a better fit in a candidate?
Matt Widmyer:The main things I look at is, I look for a positive attitude.
Matt Widmyer:I look for a strong work ethic and I look for a student mentality,
Matt Widmyer:someone who's coachable.
Matt Widmyer:Most of the questions that I'm asking during the video, we do one way video
Matt Widmyer:interviewing, through Spark Hire, but most of the questions that are asked
Matt Widmyer:through that, are gauging those things.
Matt Widmyer:You're basically reverse engineering to find out where
Matt Widmyer:they fall along those spectrums.
Matt Widmyer:Another thing I think about when I'm interviewing somebody is, what do they
Matt Widmyer:bring to the table when it comes to the culture and the morale of the team?
Matt Widmyer:They seem like they would be a kinda like a negative Nancy or
Matt Widmyer:they seem like someone who's a cheerleader type person for the team.
Matt Widmyer:Those are some of the things that I think about, there again, mixed bag.
Matt Widmyer:You never know what you're going to get because, like you said, the
Matt Widmyer:interview process a little bit different than when they actually get here.
Matt Widmyer:But, those are the things that have made it a little bit easier for me.
Matt Widmyer:And then, when we do get the interviews back in video format, I
Matt Widmyer:do share, all of those with my team.
Matt Widmyer:The recordings, cause I want everybody's buy-in I feel like the last couple of
Matt Widmyer:times have been unanimous, Hey, let's do let's get this person or let's not bring
Matt Widmyer:this person in for an in-person interview.
Matt Widmyer:I also like giving my team a voice and because they're going to be ultimately
Matt Widmyer:sitting beside them and helping with the coaching and the training and everything.
Matt Widmyer:This is a democracy over here, right?
Matt Widmyer:I have the final say, but I do like, other people weighing in.
Matt Widmyer:Because they might notice something that I don't or they might
Matt Widmyer:miss something that I noticed.
Matt Widmyer:At some point they're going to be doing the hiring, maybe even without me.
Matt Widmyer:So I want everyone to be on the same page.
Matt Widmyer:We're still figuring out the magic formula though.
Matt Widmyer:If I had it down, I would probably be a recruiter myself,
Matt Widmyer:but we're still figuring it out.
Matt Widmyer:It's a never ending thing.
Jeremy Tolan:I think that's an awesome point.
Jeremy Tolan:When you're thinking about how to identify a good fit, get multiple
Jeremy Tolan:opinions from different members of your team to help you identify if they're
Jeremy Tolan:going to be a good fit, because yeah.
Jeremy Tolan:They might notice things that you don't, and everyone's going to be
Jeremy Tolan:able to collaborate with each other to really understand if someone's
Jeremy Tolan:a good fit from just evaluating from all these different angles.
Matt Widmyer:Right.
Matt Widmyer:And what I don't want is I don't want, you know, if I'm asking
Matt Widmyer:somebody to tell me a little bit about themselves, I don't want to hear
Matt Widmyer:everything I just read on their resume.
Matt Widmyer:Right.
Matt Widmyer:I'm kind of looking for beyond the resume things.
Matt Widmyer:But.
Matt Widmyer:Yeah, it's pretty, it's a strange world out there.
Kevin Dieny:Okay.
Kevin Dieny:So let's pivot a little bit.
Kevin Dieny:We've been talking a little bit about man, hiring could be painful,
Kevin Dieny:some tips around making that a lot more manageable, easier to getting
Kevin Dieny:to the right fit of a candidate.
Kevin Dieny:So let's flip it on its head a little.
Kevin Dieny:So as the candidate, as someone who's looking for a job, hiring is tedious.
Kevin Dieny:It's brutal being told no, all the time is demoralizing.
Kevin Dieny:It is, it feels terrible.
Kevin Dieny:Chasing after a job, after job, after job can wear you down.
Kevin Dieny:It's not a fun process, job hunting, and it is, a big
Kevin Dieny:influence on the rest of your life.
Kevin Dieny:So finding the right job as a candidate, it's also important finding the right
Kevin Dieny:fit and finding a right manager, finding the right company with the
Kevin Dieny:right role that you're looking for.
Kevin Dieny:Maybe that will give you a leg to your career.
Kevin Dieny:It's super important.
Kevin Dieny:And as the candidates out there who are just getting their feet wet in this.
Kevin Dieny:It's confusing.
Kevin Dieny:It's all over the place.
Kevin Dieny:There's tons of sites.
Kevin Dieny:There's what do I do?
Kevin Dieny:Do I throw cover letters?
Kevin Dieny:Do I, this one's asking me to solve these questions, this puzzle, this one
Kevin Dieny:wants me to come in, this one's remote.
Kevin Dieny:There's so much there to tackle.
Kevin Dieny:This will be a question for you, Jeremy, in terms of how to improve
Kevin Dieny:the hiring process so that it improves it both for the business and for the
Kevin Dieny:candidate who are going through this.
Kevin Dieny:Do you have any ideas for how to improve the hiring process?
Kevin Dieny:For both teams, for both people who are both trying to find the right fit?
Jeremy Tolan:Yeah, no, I'm glad you asked this because we talked about
Jeremy Tolan:the pain points for business leaders, but it can be just as painful for
Jeremy Tolan:candidates if you don't have a well put together hiring process too.
Jeremy Tolan:I think it definitely goes both ways.
Jeremy Tolan:It goes both ways.
Jeremy Tolan:These pain points go both ways, too.
Jeremy Tolan:When you're thinking about both perspectives, as a business leader,
Jeremy Tolan:make sure you're putting together a highly structured hiring process.
Jeremy Tolan:So think about mapping out the different stages of your process and
Jeremy Tolan:within each stage, what are the tasks that actually need to be executed?
Jeremy Tolan:Set realistic deadlines for these tasks so that you can hold yourself and your
Jeremy Tolan:team accountable to these and make sure you're clearly defining who's going
Jeremy Tolan:to be responsible for each task too.
Jeremy Tolan:So just maybe as a quick example, when a candidate applies, the first
Jeremy Tolan:task might be to review the resume and application and then communicate back to
Jeremy Tolan:them whether or not they're going to be advanced to the next step of the process.
Jeremy Tolan:So that might be the task that's being done.
Jeremy Tolan:And in maybe you want to say, 24 business hours to follow up with the
Jeremy Tolan:candidate on their application like that.
Jeremy Tolan:And then which member of your team is going to be responsible for
Jeremy Tolan:that task for whichever position.
Jeremy Tolan:So really identify those things and add structure to your process because
Jeremy Tolan:that's going to keep your process running efficiently and help you avoid
Jeremy Tolan:some of the pain points we talked about for business leaders earlier.
Jeremy Tolan:But it's also going to make your process better for candidates where
Jeremy Tolan:you're going to be following up with them in a very quick time period.
Jeremy Tolan:They're going to feel encouraged to continue to move forward
Jeremy Tolan:with your hiring process.
Jeremy Tolan:You're not going to miss out on them because they're probably interviewing
Jeremy Tolan:for other companies and you don't want someone to get an offer out
Jeremy Tolan:in front of them before you do.
Jeremy Tolan:And then they just accept that offer instead of continuing to
Jeremy Tolan:pursue your role so make sure you have a highly structured process.
Jeremy Tolan:And when you are going about structuring your process, make sure that you're
Jeremy Tolan:keeping your candidates top of mind, too.
Jeremy Tolan:Things to think about is, keep them as informed as possible.
Jeremy Tolan:Make sure they know exactly what to expect throughout your process.
Jeremy Tolan:Maybe outline the steps of your hiring process from the outset when
Jeremy Tolan:they first apply, make sure they understand the general timelines
Jeremy Tolan:for when you're going to get back to them at different stages of your
Jeremy Tolan:process, how long this should all take.
Jeremy Tolan:And a good exercise to do is try going through your own hiring
Jeremy Tolan:process as if you're a candidate.
Jeremy Tolan:So you can really understand what they're going through.
Jeremy Tolan:Truly put yourself in their shoes and identify, maybe there's areas for
Jeremy Tolan:improvement or things that you're doing really well, that you can double down on.
Jeremy Tolan:But try going through that process yourself as if you're a candidate
Jeremy Tolan:and really see what it's like.
Kevin Dieny:Wow.
Kevin Dieny:I'd like to just reiterate some of those incredibly important things you just said.
Kevin Dieny:So number one, responding to people in a quickly timely manner is huge.
Kevin Dieny:I would say that as someone who has applied to places and fought for trying
Kevin Dieny:to get jobs and stuff, a company that got back quicker, you feel really good about.
Kevin Dieny:A company that takes six months and they're like, Hey, you still looking?
Kevin Dieny:It's like, man, that was, I don't even remember you anymore.
Kevin Dieny:It's a big deal to get back to people, as well.
Kevin Dieny:I can't tell you how many times you apply to a place you get along
Kevin Dieny:the process, not just off the first resume, but you get along the
Kevin Dieny:process and you don't hear anything.
Kevin Dieny:They've just ghosted you.
Kevin Dieny:And that can feel kinda rough.
Kevin Dieny:For the manager, it's like, look, I'm just trying to get the right person.
Kevin Dieny:But if you create a good process, you may actually create a pipeline.
Kevin Dieny:Let's call it a pipeline of potential hires that even if you are only gonna
Kevin Dieny:hire one or two people, there might be other suitable candidates that could be
Kevin Dieny:in there that really liked the process.
Kevin Dieny:And then later on, if they want to apply again, they have the trust
Kevin Dieny:that, okay, here's a process, a company that knows what they're doing,
Kevin Dieny:that has its head on its shoulders and they know what they're doing.
Kevin Dieny:And their not just stumbling around and then whatever paper lands on
Kevin Dieny:the desk is the one that gets hired.
Kevin Dieny:They like knowing that there's a good process there as a candidate
Kevin Dieny:who went through this is like one of the things I thought about.
Kevin Dieny:So those are really good things you've mentioned, Jeremy.
Kevin Dieny:The next thing I was going to ask about was referrals.
Kevin Dieny:When you do bring in good employees and you have a good process and
Kevin Dieny:you know where everybody's at along the way, you can, don't have to
Kevin Dieny:dedicate as much mind space to it.
Kevin Dieny:And then as the candidate who has a good experience, they may think,
Kevin Dieny:oh, wow, I'll put my friend through this, I'll put my cousin through this.
Kevin Dieny:I know someone who's a good fit.
Kevin Dieny:And this is a good company.
Kevin Dieny:The process is not so crazy that they're gonna pull their hair out.
Kevin Dieny:So Matt, this will be a question for you.
Kevin Dieny:How do you create a process where, it also includes the ability to
Kevin Dieny:get referrals, employee referrals.
Kevin Dieny:Meaning someone says, oh, I have a friend who could be really good fit for this job.
Matt Widmyer:Yeah.
Matt Widmyer:I mean, referrals are hands down the best kind of candidates you can get.
Matt Widmyer:I think they would probably the lowest risk because you have a
Matt Widmyer:current employee vouching for them.
Matt Widmyer:Internally, we offer we offer a sum of money if they make it for the three month
Matt Widmyer:mark and they're still in good standing.
Matt Widmyer:They get a cash bonus paid out on the following paycheck.
Matt Widmyer:Seems to have worked out so well, we're probably two for three, doing it that way.
Matt Widmyer:So it's still, more data needed, but, so far it's working out pretty well.
Kevin Dieny:Yeah I like the idea of referrals.
Kevin Dieny:It can create a little bit of an interesting relationship involved
Kevin Dieny:there, but I think most of the time people come to work and, as
Kevin Dieny:long as the process is decent.
Kevin Dieny:I think making shortcuts, cutting around things, being like, oh yeah,
Kevin Dieny:this person knows this person, so they must be a perfect fit and not
Kevin Dieny:following up with any of the hiring process and just jumping straight to go.
Kevin Dieny:There might be some issues there.
Kevin Dieny:But, I think at the end of the day, a referral is a good place to at
Kevin Dieny:least get in the door, cause there's a lot of places to promote a job.
Kevin Dieny:I guess that'll bring me right to the next question, Jeremy.
Kevin Dieny:So how important is it to be, detailed, specific, accurate with the
Kevin Dieny:job that you're trying to hire for?
Kevin Dieny:Should you try to get a whole bunch of candidates in the door
Kevin Dieny:and then bait and switch them?
Kevin Dieny:How important is it to be very honest, transparent, accurate with the job
Kevin Dieny:that you're trying to get people for?
Jeremy Tolan:Yeah.
Jeremy Tolan:I mean, it's incredibly important for both the candidate to have a good
Jeremy Tolan:experience, but also for the employer to, to understand that they are going to be
Jeremy Tolan:hiring a suitable candidate for the role.
Jeremy Tolan:So it's so important.
Jeremy Tolan:It's crucial.
Jeremy Tolan:It's all about setting the right expectations for what
Jeremy Tolan:you're seeking from candidates.
Jeremy Tolan:And that's going to help you validate that the candidates are actually going
Jeremy Tolan:to be able to perform well in the role.
Jeremy Tolan:And, um, just so important that a candidate can understand if they're
Jeremy Tolan:actually interested in the role or if they feel like they're capable of
Jeremy Tolan:being able to perform well on the role.
Jeremy Tolan:So setting clear and accurate expectations for, for a role is incredibly important.
Kevin Dieny:Yeah, I agree.
Kevin Dieny:I've experienced the this job sounds right.
Kevin Dieny:And get in and then realize it's something totally different and been like, man, this
Kevin Dieny:burned my time, my gas coming down here.
Kevin Dieny:It's a big deal.
Kevin Dieny:So, Matt, what are some places that employees or that managers could
Kevin Dieny:put their resumes, they could put their jobs out there, that you've
Kevin Dieny:had good experiences with in terms of sourcing out and getting the hires.
Kevin Dieny:Do you have any thoughts on places that businesses should go
Kevin Dieny:or can go to get the word out?
Matt Widmyer:I've recently, most of our resumes will come from indeed, you
Matt Widmyer:know, just recruiting sites, Indeed, Monster we've used, um, ZipRecruiter.
Matt Widmyer:Indeed I think is one of the big players right now in terms of like
Matt Widmyer:actually getting their resumes.
Matt Widmyer:As we said, referrals we've been doing, I've also been recently connecting with
Matt Widmyer:some of the college campuses in this area.
Matt Widmyer:Just setting up a little network, I'm planting seeds.
Matt Widmyer:It's summertime currently there right now, so no one's in school and
Matt Widmyer:definitely no one's looking for work.
Matt Widmyer:But when the school year starts back up, we will be looking for alumni,
Matt Widmyer:as this is a pretty good landing spot right out of graduate system.
Matt Widmyer:But I think that one's a little too early to tell, but that's something
Matt Widmyer:we just started recently doing.
Matt Widmyer:I'm canvassing a radius of probably 15, 20 miles from where we are physically.
Kevin Dieny:Okay.
Kevin Dieny:So that brings up a good question, and so Jeremy, how does a
Kevin Dieny:company hire when there's a very limited supply of candidates?
Kevin Dieny:Like how do they stand out?
Kevin Dieny:How do they attract the right people for the job when there's
Kevin Dieny:hardly anyone, like right now, there might be a lull in hiring.
Kevin Dieny:It's a candidates market.
Kevin Dieny:How do businesses succeed in times or in areas like that?
Jeremy Tolan:Yeah to you, to your point, it's all about standing out.
Jeremy Tolan:And I don't think it's any secret that if a candidate is applying for one
Jeremy Tolan:position, they're probably applying for other positions at other companies, too.
Jeremy Tolan:They want to stack the deck for themselves and get the best position that makes
Jeremy Tolan:sense for themselves and evaluate other companies, other positions.
Jeremy Tolan:So to your point, it's all about standing out.
Jeremy Tolan:One of the biggest things I could recommend is to leverage
Jeremy Tolan:your employer branded content.
Jeremy Tolan:So when I think about that, I'm thinking about things like team pictures.
Jeremy Tolan:I think it actually goes a long way.
Jeremy Tolan:When a candidate could see a picture of the potential team
Jeremy Tolan:that they would be joining.
Jeremy Tolan:Maybe you have pictures, like on the careers page of your website, you might
Jeremy Tolan:be linking to a corporate Instagram account, at some point throughout
Jeremy Tolan:your hiring process so that candidates can learn more about your company.
Jeremy Tolan:Get excited about and kind of picture themselves fitting in
Jeremy Tolan:with the team and working there.
Jeremy Tolan:Thinking about getting articles out on external websites, one that's been really
Jeremy Tolan:effective for us is called built-in.
Jeremy Tolan:You might also just have leaders at your organization that are putting out
Jeremy Tolan:thought leadership articles, different pieces that they've written, and you
Jeremy Tolan:can incorporate those at different points in your hiring process.
Jeremy Tolan:Maybe you're sharing them with a candidate, in email at some point.
Jeremy Tolan:And telling them to check it out to learn a little bit more about what it's like
Jeremy Tolan:to work at the organization and think about things like reviews from your own
Jeremy Tolan:employees, a popular place that candidates are going to do research about a company
Jeremy Tolan:would be Glassdoor is a popular website.
Jeremy Tolan:So make sure that you're putting your best foot forward on sites like Glassdoor.
Jeremy Tolan:Something that I found really effective was sharing customer
Jeremy Tolan:reviews with candidates too.
Jeremy Tolan:At some point in your process, when you send an email to a candidate, maybe
Jeremy Tolan:you're scheduling an interview with them.
Jeremy Tolan:At the end of the email, PS, check out a few reviews from some happy customers.
Jeremy Tolan:I think you'd find these pretty cool.
Jeremy Tolan:And then when I would meet with them for that interview in person, they
Jeremy Tolan:would talk about how they got even more interested in working at spark hire.
Jeremy Tolan:After they read a few really good reviews from customers that got them
Jeremy Tolan:really excited and thinking about what it would be like to work there.
Jeremy Tolan:And then.
Jeremy Tolan:I'm also a huge proponent of using videos and emails too.
Jeremy Tolan:And I think they're usually most effective if they're created by your employees.
Jeremy Tolan:Like in Matt's case, if you're hiring for SDRs, I think it could go a long
Jeremy Tolan:way if you asked one of your SDRs to record a quick video, talking about
Jeremy Tolan:why they love working at your company, what do they like about the role?
Jeremy Tolan:Share that with your candidates at different points in the process.
Jeremy Tolan:Maybe you're just including that in email.
Jeremy Tolan:Maybe you have a video from a team event that you guys had, that kind of shows
Jeremy Tolan:the relationships that you guys build.
Jeremy Tolan:How much fun you you guys have together?
Jeremy Tolan:How this is more than just a place that you guys come through to work.
Jeremy Tolan:So having this different types of content that you can share with
Jeremy Tolan:candidates and emails throughout your hiring process, I think really
Jeremy Tolan:helps you stand out as an employer.
Jeremy Tolan:And just going back to something that I talked about earlier, when
Jeremy Tolan:I was talking about improving the candidate experience, just keep your
Jeremy Tolan:candidates updated consistently on where they stand in your process.
Jeremy Tolan:And if maybe you told them that you're going to get back to them about next
Jeremy Tolan:steps next week, next week comes around and you actually haven't made a decision.
Jeremy Tolan:Still keep in touch with them and just let them know, like,
Jeremy Tolan:Hey, I need a few more days.
Jeremy Tolan:We'll be back in touch in a moment here.
Jeremy Tolan:Just give me a few more days on this, but still give them that update and keeping
Jeremy Tolan:consistent contact with their candidates too, because, I think that's going to
Jeremy Tolan:help you stand out also versus another company who is maybe staying in more
Jeremy Tolan:frequent contact with the candidate too.
Kevin Dieny:Wow.
Kevin Dieny:Yeah, that's some really good advice.
Kevin Dieny:The suggesting of the emails with the video is a really cool idea.
Kevin Dieny:I really liked that.
Kevin Dieny:And going off of that, Jeremy, do you have any ideas that you may want to
Kevin Dieny:recommend to business leaders of small, medium, even the enterprise, larger
Kevin Dieny:companies of third-party services, tools, things that can do to either
Kevin Dieny:help get the job description right, the job posting right, things that they
Kevin Dieny:can do to get the most resumes back?
Kevin Dieny:Things that they can do to help the actual interviewing process, which I know
Kevin Dieny:you have something to talk about there.
Kevin Dieny:Is there any third party or anything that could offset and help leaders
Kevin Dieny:make the process easier for them?
Jeremy Tolan:Yeah.
Jeremy Tolan:I this probably isn't a surprise.
Jeremy Tolan:I'm a huge proponent of using one way video interviews considering
Jeremy Tolan:I work at Spark Hire and that's pretty much just what we do.
Jeremy Tolan:The one way video interviews, Matt alluded to it a couple of times you
Jeremy Tolan:could set up questions in advance.
Jeremy Tolan:And then candidates can record video responses to them on their own.
Jeremy Tolan:So that way you and any other hiring stakeholders can review the responses
Jeremy Tolan:at your own convenience, work together and decide which candidates you want to
Jeremy Tolan:advance to the next stage of the process.
Jeremy Tolan:So it's ultimately going to save you a ton of time.
Jeremy Tolan:It's going to help you avoid scheduling challenges because candidates can
Jeremy Tolan:just do these interviews on their own before the deadline you set for them.
Jeremy Tolan:You get to review it when it's convenient for you.
Jeremy Tolan:And you're ultimately going to learn a lot more about the candidates
Jeremy Tolan:versus just talking to them over the phone or reviewing their resumes.
Jeremy Tolan:So you're going to make better decisions about which ones you're
Jeremy Tolan:going to actually meet with for a more final round interview.
Jeremy Tolan:And overall, you're going to be able to improve how you're
Jeremy Tolan:collaborating with different team members throughout the process.
Jeremy Tolan:Like the story that Matt told earlier about how he gets a lot of his team
Jeremy Tolan:members involved to weigh in on candidates by reviewing the recordings that way.
Jeremy Tolan:Another thing that I would definitely recommend too, is using
Jeremy Tolan:an applicant tracking system.
Jeremy Tolan:That's going to help you keep your candidate information organized in one
Jeremy Tolan:space and also help automate certain tasks in your hiring process too.
Jeremy Tolan:And then if you're just thinking about your process and trying to
Jeremy Tolan:implement process improvements, really map out the different stages
Jeremy Tolan:of your process, identify the ones.
Jeremy Tolan:Where you see the greatest areas for improvement and determined like where
Jeremy Tolan:what are the most important ones?
Jeremy Tolan:Because those are the ones that you're going to want to tackle first, maybe
Jeremy Tolan:your lowest hanging fruit, the things that you see, the greatest areas for
Jeremy Tolan:improvement, what's most important.
Jeremy Tolan:Where are you suffering the most right now in your process
Jeremy Tolan:and tackle those things first.
Jeremy Tolan:You're not going to be able to, to make all these improvements in a day, in a
Jeremy Tolan:week, in a month in a quarter, maybe not even an entire year, but you want to
Jeremy Tolan:figure out a way to prioritize the changes that you are able to afford to make.
Kevin Dieny:Those are some really good ideas.
Kevin Dieny:Matt, did you have anything to add to that about, ideas or suggestions or
Kevin Dieny:your experience using the one-way video?
Matt Widmyer:Yeah, I would say I was just going to say I'm a huge fan
Matt Widmyer:of the one way video interviewing through Spark Hire specifically,
Matt Widmyer:just a very easy platform to use.
Matt Widmyer:It's been a game changer, honestly, and at one point a few years back,
Matt Widmyer:I threw my hands up and said, okay, how do I build this team up?
Matt Widmyer:Right.
Matt Widmyer:Because as we've talked about, if you're trying to fill a role.
Matt Widmyer:It's basically a full-time job in itself.
Matt Widmyer:So I went I went out networking with other SDR managers and, one of the things
Matt Widmyer:that fell out of the sky from one of them was one way video interviewing.
Matt Widmyer:So I looked into different services, picked Spark Hire, and
Matt Widmyer:it was, it's been a game changer.
Matt Widmyer:It's allowing me to cast a wider net on some people where I would just kind
Matt Widmyer:of scoot their resume over the side.
Matt Widmyer:One of the things that I'm struggling with right now, actually, I was going
Matt Widmyer:to ask Jeremy if he maybe had any tips outside of, I guess what was mentioned,
Matt Widmyer:obviously it's a weird time right now.
Matt Widmyer:We have the hiring process dialed in.
Matt Widmyer:I love your idea about, documenting the fun you're having.
Matt Widmyer:We have a lot of fun over here.
Matt Widmyer:We don't document a lot of it.
Matt Widmyer:So we'd love to share that with other candidates.
Matt Widmyer:But, the resumes, I know a lot of places are hiring right now.
Matt Widmyer:Not a lot of people are applying and I don't know if this is a temporary thing.
Matt Widmyer:It's pandemic related a hundred percent.
Matt Widmyer:It's an across the board thing.
Matt Widmyer:Particularly it looks like it's affecting entry-level positions,
Matt Widmyer:like the one I'm hiring for.
Matt Widmyer:Do you have any suggestions?
Matt Widmyer:On how to find the right kind of candidates.
Matt Widmyer:And even through Indeed, seeing the hashtag ready to work and it doesn't seem
Matt Widmyer:like anyone's really that ready to work.
Jeremy Tolan:Yeah, I think I could have a suggestion.
Jeremy Tolan:And I think to your point too, it's like a lot of these companies,
Jeremy Tolan:they are doing a lot of things that to foster a really good culture.
Jeremy Tolan:People are having a lot of fun and enjoy the relationships they build
Jeremy Tolan:with each other, but they don't think about documenting and taking
Jeremy Tolan:selfies or videos and stuff like that.
Jeremy Tolan:It's no different than our personal lives.
Jeremy Tolan:We go out with our friends and family have a great time.
Jeremy Tolan:I forgot to take any pictures or anything like that to remember,
Jeremy Tolan:everything that we were up to, but yeah.
Jeremy Tolan:Definitely remember to take a step back and do these things.
Jeremy Tolan:I think when you are recording videos of your employees, just talking about
Jeremy Tolan:why they love to work at your company, what they love about the position I
Jeremy Tolan:encourage you to get those videos recorded and share them on social media, like
Jeremy Tolan:LinkedIn and ask your network to share it.
Jeremy Tolan:Or to tag people that they might know that they think would be interested in working
Jeremy Tolan:there or even working in that position.
Jeremy Tolan:And I think that's a good way just to informally get
Jeremy Tolan:external referrals from people.
Jeremy Tolan:I think people are very engaged by LinkedIn.
Jeremy Tolan:They're very engaged by videos on LinkedIn and if they saw a cool video
Jeremy Tolan:and they're like, oh yeah, I know someone I'm just going to type in
Jeremy Tolan:the comments and tag them in here.
Jeremy Tolan:Then you could go ahead and send them a message and see if they want to
Jeremy Tolan:talk to you more about the position.
Jeremy Tolan:I think that's an out of the box way, try to source more candidates that way.
Matt Widmyer:Yeah.
Matt Widmyer:It's either that, or kind of cross my fingers.
Matt Widmyer:Right.
Matt Widmyer:Yeah, it's good stuff though.
Matt Widmyer:I appreciate that.
Kevin Dieny:So Jeremy, was there anything that we didn't talk about or anything
Kevin Dieny:that you thought of that was worth mentioning that we just didn't get to?
Kevin Dieny:Is there anything like that?
Jeremy Tolan:I'm sure we could go on for a lot longer and chop it up
Jeremy Tolan:about a lot of other, challenges, process improvements, things like that.
Jeremy Tolan:I think, some of the most important takeaways from today, might've
Jeremy Tolan:been about really finding ways to stand out to candidates, thinking
Jeremy Tolan:about generating these referrals.
Jeremy Tolan:How do you make your process as efficient as possible?
Jeremy Tolan:So not only is it benefiting you as a business leader, but also your
Jeremy Tolan:candidates and providing them with an awesome experience too, where
Jeremy Tolan:they're just really enthusiastic about working for your organization.
Jeremy Tolan:But, yeah, I don't think so.
Jeremy Tolan:I think we hit on a lot of really awesome points today.
Kevin Dieny:Yeah.
Kevin Dieny:Thanks Jeremy.
Kevin Dieny:I think that's a really good summary there.
Kevin Dieny:I was going to add that.
Kevin Dieny:Putting yourself in the candidate's shoes is really important.
Kevin Dieny:Especially if you've been working in the business, thinking about it, like, man,
Kevin Dieny:I need to find a candidate just like me.
Kevin Dieny:That's going to work just as hard as me.
Kevin Dieny:And he's going to put in 200% every day.
Kevin Dieny:But at the same time, this isn't their business.
Kevin Dieny:It makes hiring tough.
Kevin Dieny:It makes it hard.
Kevin Dieny:We really spend a good amount of time in the beginning talking about
Kevin Dieny:how hard this is for businesses.
Kevin Dieny:So yeah, it's so tough.
Kevin Dieny:It's so hard for businesses to get it right.
Kevin Dieny:A vacant job.
Kevin Dieny:Can just sit there and it's weighing on the managers, weighing on the company.
Kevin Dieny:It's something that everyone's like, oh, but you can
Kevin Dieny:incorporate it into your process.
Kevin Dieny:You can have something that you can lean on where you're
Kevin Dieny:like, okay, this is my process.
Kevin Dieny:This is how we're going to do it.
Kevin Dieny:I can leave it there.
Kevin Dieny:I don't have to be dreading it or worrying about it.
Kevin Dieny:It's gonna work out.
Kevin Dieny:It's gonna get me the right candidates.
Kevin Dieny:It's gonna get me the right people.
Kevin Dieny:I may not have control over how many people are looking for the role.
Kevin Dieny:I can do things to try to improve that.
Kevin Dieny:Having that strong process I think is so important, responding to people quickly,
Kevin Dieny:getting back to people is things that improve the candidates experience.
Kevin Dieny:I think you, man, you've touched on all the things that I was thinking about
Kevin Dieny:when we were going into this topic.
Kevin Dieny:So I really appreciate it, Jeremy, thank you for coming on
Kevin Dieny:and speaking to us about this.
Kevin Dieny:Oh, wait, Jeremy one last little thing.
Kevin Dieny:Can you share with everyone how they can connect with you, find out more about
Kevin Dieny:your company or anything like that?
Jeremy Tolan:Yeah, definitely reach out to me.
Jeremy Tolan:Connect with me on LinkedIn.
Jeremy Tolan:My name is Jeremy Tolan, J E R E M Y T O L A N.
Jeremy Tolan:If you're interested in learning more about spark hire, go to this site
Jeremy Tolan:here, go.sparkhire.com/callsource.
Jeremy Tolan:Spark Hire is spelled S P A R K H I R E.
Jeremy Tolan:And definitely connect with me on LinkedIn.
Jeremy Tolan:And let me know if you, if you tuned into the cast.
Kevin Dieny:Great.
Kevin Dieny:Yeah.
Kevin Dieny:Thank you, Jeremy.
Matt Widmyer:Yeah, it's been great.
Matt Widmyer:Appreciate all your advice.
Matt Widmyer:It's all definitely gold stuff.
Matt Widmyer:I've actually been taking notes while, while we're doing this on a couple