This is part two of my conversation with Sunshinekelly. But this time, the roles are reversed, and she’s asking me questions about balancing life and an online business. Plus I’m sharing something that I haven’t told anyone before!
We dive in to lead generation pieces and creating a business strategy using them. The two main lead generation pieces that the Virtual Assistant Studio uses are the Bold Business Podcast and our SEO-optimized blog posts. Podcasts are a popular platform for the VA Studio’s audience to consumer content. And the target audience is typically a group of high-performers who want to consume content when they have a free moment.
Sunshine asked me how I manage risk in business. And I have to say I’m pretty risk averse. But also like to invest in my business to learn and grow. A lot of times it’s up to us to make the investment work. You have to ask yourself if you have the time to pour into this investment? How am I going to implement the things that I learn from this investment?
Then, you have to evaluate what’s the worst case scenario from this investment? Maybe you don’t make the profit back that you wished you had? But did you gain more knowledge than you had before? It’s evaluating what you’re hoping to get out of something.