In this episode of Better Marketing, Marketing Magic in Minutes, I explain why digital marketing isn’t just a buzzword—it’s a lifeline for small businesses looking to thrive in today’s fast-paced world. In this episode, I’m tackling the big question: How can you make digital marketing work for you without feeling overwhelmed?

It starts with understanding the basics—like why having a killer website matters and how SEO can work its magic. But we won’t stop there! I’ll also be diving into the power of social media and why genuine engagement, not just posting for the sake of it, is the key to success.

I’ll share some golden nuggets on avoiding common pitfalls, like inconsistent posting and neglecting analytics, plus a simple way to build a marketing plan that keeps your goals front and center. Whether you run your marketing solo or work with an agency, this episode will give you the confidence—and a little flair—to navigate the digital marketing maze like a pro!

Connect with me on LinkedIn and visit my website www.tracyheatley.com, where you can download my FREE GUIDE using the promo code POD2025 to win a power-hour session with me!

Remember, Better Marketing means better business!