Location information enables the ridesharing industry to accurately quote customers based on driving time and distance, track drivers and most importantly maintain the driver and passenger's safety. In this episode of Location Matters we're joined by JD Veldsman, the founder of Perth ridesharing company, Shofer and Oliver Looker, General Manager of Google Premier Partner, Liveli. We'll be covering the regulatory and technological challenges that ridesharing companies have been faced with over the past five years, as well as improving the sustainability of ridesharing in the future.