Welcome to Episode 26 of the 90-Day Website Mastery Podcast! Jonny Ross and Pascal Fintoni are back with another engaging episode packed with expert insights and actionable advice for website owners and content creators.

🔹 Segment Breakdown:

• You Ask, We Answer: Tackling blogger burnout and content repetition. Feel like you're on repeat with your blog posts? Jonny and Pascal discuss strategies to keep your content fresh and engaging.
• Website Stories: Unveiling 'The Ultimate Website Toolkit' - a comprehensive guide featuring 50 essential tools to enhance your website. Dive into the creation and curation process behind this invaluable resource.
• The Website Engine Room: Discover tools that transform your approach to SEO and content creation. Jonny introduces SpyFu for competitor analysis, while Pascal shares a revolutionary content outline generator to streamline your content planning.
• Website Call to Action: Immediate steps to optimize your website, focusing on color scheme adjustments for improved accessibility and user comfort, and revisiting your website’s to-do list to prioritize impactful changes.

🔹 Key Takeaways:

• Understand the importance of revitalizing your blogging strategy to maintain engagement and relevance.
• Explore practical tools that simplify and enhance your website management and content creation efforts.
• Learn how small tweaks, like optimizing color schemes and tackling key website tasks, can significantly enhance user experience and SEO.

🔹 Episode Highlights:

• Insightful discussions on overcoming content fatigue and the importance of continual learning and adaptation in digital content creation.
• An in-depth look at 'The Ultimate Website Toolkit', discussing each tool’s role in building a proud and efficient website.
• Practical advice on how to apply these tools directly to your website management practices for immediate results.

🔹 Action Steps:

• Consider the tools discussed in this episode to address specific challenges on your website.
• Reflect on your content strategy to ensure it remains fresh and engaging for your audience.
• Implement the recommended color scheme optimization to enhance accessibility and user interaction on your site.

🔹 Join Us Live:

Catch the excitement and learn directly from the experts by joining us for the live podcast sessions! Your input can drive our content, helping us address your specific challenges and interests in upcoming episodes.

🔹 Connect with Us:

Have questions or need personalized advice? Book a discovery call with Jonny or Pascal at 90daymarketingmastery.com, and let us help you make your website a success!

Don’t forget to download 'The Ultimate Website Toolkit' from the show notes and check out how these 50 tools can transform your website management experience.

👋 See you in the next episode for more insights and actionable tips. Keep enhancing your web presence and driving towards digital excellence!

Chapters:

00:00:16 - Introduction to 90-Day Website Mastery Program

Introduction to the 90-Day Website Mastery Program, including the live broadcast on various platforms, the format of the show, and the segments included in each episode.

00:01:34 -Reclaiming Your Online Space

Discussion on the importance of reclaiming your online space, reflecting on the website experience, and making practical adjustments for online visitors.

00:02:34 - The Importance of Blogging

Insights into the importance of blogging, addressing the feeling of repetition, and the value of blogging for business processes and engagement.

00:04:16 - Understanding the Essence of Blogging

Discussion on the essence of blogging, including the types of content typically found in a blog and the importance of redefining the term 'blog'.

00:05:39 - Content Creation and Repurposing

Exploration of content creation for internal purposes, challenges in content creation, and the concept of upcycling and repurposing content.

00:06:32 - The Evolution of Blogging

Discussion on the evolution of blogging, the shift in content formats, and the importance of adapting to changes in content creation.

00:07:36 - Revitalizing Your Blog

Insights into revitalizing blog content, the impact of dark mode on website design, and the significance of color scheme optimization for accessibility and user experience.

00:11:46 - The Ultimate Website Toolkit, Volume 1

Launch of the Ultimate Website Toolkit, Volume 1, featuring 50 handpicked tools to improve website management and performance.

00:17:20 - Website Engine Room: SpyFu.com

Introduction to SpyFu.com, a tool for analyzing competitors' SEO strategies and refining SEO and pay-per-click campaigns.

00:19:14 - Website Engine Room: Content Outline Generator

Introduction to a content outline generator tool for creating article outlines using AI technology and keyword input.

00:22:07 - Website Call to Action: Color Scheme Optimization

Call to action for color scheme optimization, focusing on accessibility, dark mode, and the impact of color schemes on user experience.

00:25:58 - Website Call to Action: The Ultimate Website Toolkit

Encouragement to download the Ultimate Website Toolkit, Volume 1, and use the tools to address top website action items and challenges.

00:27:09 - Closing Remarks and Future Engagement

Closing remarks, invitation for audience feedback, and anticipation for future episodes and engagement.

It's episode 26. It's the nine-day

website mastery program. Welcome. Thanks

for being here. Thanks for joining us.

Perhaps you're watching live right now.

We are live on Facebook. We're live on

YouTube. We're live on LinkedIn. Perhaps

you're listening to us on the podcast or

on the repeat. However you're here,

welcome, thanks for being here. As I

said, it's episode 26. We wanted to find

a way to continue to share more advice

and insights about making your website

work harder and for you to feel proud

about your website again. In each

episode, as always, we have 4 segments.

We have the You Ask, We Answer, where we

take a question submitted from the

community. We've got segment 2, which is

website stories, where we feature an

article or a podcast or something that

we've recently seen. The website engine

room is our third section where we share

an app of our choice. Pascal shares 1, I

share 1. Something that's going to make

your life easier as a website manager and

content creator. And lastly of course, of

course we finish with the website call to

action. Every piece of content should

finish with a call to action. And so our

last segment is the website call to

action, where we give you 1 change or

adjustment that you should be making to

your website right now. So let me welcome

my co-host, Pascal. You all right?

Very well. What an introduction. Well

done you to remembering all these things.

So yes, we've been working behind the

scenes, researching, gathering

information that really it's all about

reclaiming your online space. And on the

website is very, very important when we

see what's happening with social media

and the weird changes to SEO with AI and

so on. It's really a good time now to go

back to the website to reflect on the

kind of experience you want to provide to

your online visitors and make those small

practical adjustments.

Let's find out what we're going to talk

about in You Ask, We Answer.

Now, Jonny, I've got a very actually

interesting question, 1 that we may have

to spend a bit of time today on. I was

working with a client, a filmmaker, that

are doing great, great things in the

north of England, and they basically, we

were having a coffee, and this is pretty

much the essence of the conversation.

They're saying to me I've been running

this website of mine and the blog for

years now, selling my video production

services as well as promoting my own

films and I feel like I'm just repeating

myself. I feel like I'm just going

through the same things over and over

again. Am I missing something? And well

we've all had that feeling. So to begin

with, to my client and to all of you

listening, it's exactly the way it feels

sadly. That you are the expert, you've

got that curse of knowledge, and you feel

like you're just repeating the same basic

stuff that you don't find particularly

challenging, but actually, your audience

is gonna find very, very useful and

informative, but what say you, Johnny

Ross?

Well, we've definitely all been there,

and you sort of look at, you know,

whether you're writing, whether it's

podcasting, whether it's video, you

always get to that point of oh, should I

continue, you know, what's the point, you

know, Are people reading, listening, are

they engaging? But the answer is as long

as it's high quality, as long as the

quality is there, as long as it's

helpful, you absolutely should be. And

there's so many things that blogging can

solve with inside the business even it's

not just from a marketing point of view

there's so many other reasons to blog I

mean 1 of the things is just a way of

keeping yourself up to date and keeping

you in the moment and making you know by

producing content you're having to keep

up to date, you're having to challenge

yourself, you're having to think about

things, you're having to think about

business processes and how people engage

with your products and services. So even

just for that reason, there's countless

reasons, but I guess in the sort of quick

summary is that we all feel like that at

some point, but there's lots of reasons

why blogging is so important.

I like what you've said about, you know,

we should allow ourselves to do content

creation, which is more for us, for the

team, and for internal purposes, you

know, almost kind of creating a knowledge

bank that others can then use, not always

doing something solely for the client.

But I wonder, and that's something you

and I have tackled in the webinar series

when we launched a program, whether the

challenge or the solution begins by

challenging the term blog, those 4

letters that somehow are so meaningful

they become meaningless. I mean, if I say

blog, what does it conjure up in your

mind compared to the person next to you?

So I think what we should do is remind

everybody that a blog, if you want to use

the term still, will have typically 4

types of content. So the first 1, which

is what you hinted at, would be the

industry news. So you are seen and heard

being helpful by reporting back the most

important news from your industry and

that of your customers. And there could

be actually 2, you know, assigned to the

coin. So that's number 1. The 1 that then

comes after that is what people typically

do is the practical device, you know, the

Q&A. And this is where often people say,

well, I've already said that, I already

explained it. And we can look at ways in

which you can upgrade and upcycle your

content. The third 1 is, of course, the

free resource or the free downloadable or

whichever term you want to use. And then

the fourth 1 is, of course, the company

updates. I mean, I think it's important

for customers to know that your

organization is going places and is

growing. And I sometimes use simply the

mantra of, you know, what have you done?

What have you been? Who have you met? You

know, as a way to summarize what the

company updates can be like, which I know

people find a bit awkward, but I can

assure you audiences love to know that

you're passionate about, you know, what

you do and you have interesting stories.

So I think blog is the term, but you've

got to train your mind to think, oh, that

means industry news, practical advice,

free downloads, and company updates.

Yeah, And it can be in lots of different

formats as well can't it? So it doesn't

have to be written, it could be audio, it

could be video or it could be a mix. So

it could be, if I think about it when I

first started blogging I saw blogging as

the core of my marketing activity and

writing a blog would easily turn into 5

tweets for Twitter, it would turn into a

debate on LinkedIn, it would turn into

something for YouTube but I think it's

slightly different now and it might be

that the content starts as a podcast or

starts as a video or starts as a blog,

but then, but you know, it can then turn

into a blog, it can turn into a podcast.

So that's sort of the first connotation

that I think is important to bear in mind

that people do have negativity around the

word blog, especially because Google,

must be about 4 or 5 years ago now did

demonstrate that it was giving less rank

to blogs but that was because people were

keyword stuffing blogs and we were using

them for the wrong purpose. They were

using them purely for an SEO purpose. Now

of course there's SEO value there but

it's all about helpful and resourceful

content and as long as it's helpful, as

long as it's resourceful then you're

doing a great job and yes it can feel

like you're repeating yourself, you know,

if you're blogging on a weekly basis

perhaps, but it's about looking at some

of the content that you've done in the

past and actually enhancing it or

bringing it back to life or making sure

that it's actually still current and up

to date. So sometimes it's important that

you repeat yourself because you need to

actually set it correct for the year that

you're in.

Yeah, that's interesting. I mean, it's

almost like, so I've moved house and

we're going through, you know, the

reasonably enjoyable job of updating, you

know, planning, painting walls. And, and

we went to a store to buy the carpets.

And As I was listening to the lady

looking after us, I was thinking, this

poor thing must be answering the same

questions with every single client.

Because I mean, I know nothing about

carpets, Johnny. I mean, I probably last

time I had to be concerned about them was

that 10 years ago when we had a house

near Newcastle. So, and I'm thinking, but

that's the job, isn't it, Johnny, that

you're the expert, people come to you as

a newbie all of the time. So how do you

deliver the message in a way that, you

know, is enjoyable to you? Do you change

format? Do you change storytelling as

well? But for me, it's also something we

shared in website call to action. Look at

your stats, look at the best performing

articles and do they need just that

element of re-updating. I've seen some

clever things where people record in 90

second video summary about what the

article is about. I've seen people

embedding social media reactions. So you

can do a lot of things that are not

particularly time-consuming to kind of

bring that, but that's the job. You have

to repeat the basics over and over again.

And I would say you know if you are stuck

in that feeling like you're repeating

yourself and not really you know should

you be doing it, it's time to revitalize

and it's time to 1 of the best ways to do

that is to feed yourself full of ideas

and information. So subscribe to

competitors, subscribe to industry

related news, set up Google alerts,

follow people on Instagram on TikTok that

are doing similar things to, similar

products or services to you. Look at the

competition, it's so important because

you can so easily get left behind but at

the same time, you can learn things and

start talking about these things and you

can still come across as the expert as

long as you own the content that's the

most important thing it's owning it and

it's putting yourself in the minds of the

clients and your customers and thinking

what are their problems and how can I

solve them And what are the things that I

can tell them that are really gonna help

them engage and understand that we're the

right people? And lastly, that thing

about company updates. Well, that's about

the personality, isn't it? People buy

from people they like, brands they like.

And the only way that you can get people

to like you is by, well, sorry, 1 of the

biggest ways I think by getting people to

like you is showing personality. So

revitalize and show personality and start

engaging more online.

Super, I always knew it was gonna be a

longer 1, you know, of the you ask, we

answer, but it's so important because

it's so emotionally charged and really

for me the message is if you're feeling

that way, it's not equal, I'm doing

something wrong. It's literally, it's

just the way it is, you know, and take it

back to the work that you do, all of you,

and when you have a brand new client,

you're going through the kind of the

onboarding, if you like the term or

whatever, it's always the same bit that

you have to go through and it makes sense

to me that the website activities will

give you the impression they are

repetitive but it's over to you to make

it as enjoyable as possible. I tell you

what, it's time to move on to our next

segment, website stories.

Which I am extremely excited about

because I've got a sneak peek of what

this 1 is. So let's dive in.

Our regular viewers and listeners will

know that typically John and I will

select 1 article or a podcast episode or

video and infographic produced by

somebody else and we react and share

lessons. But today we have chosen

something that John and I have produced

ourselves. Is this allowed? Absolutely.

We hinted last episode that with number

25, it so happens that if you do the

maths, particularly when you think about

the website engine room, we reached this

incredible number of 50, 50 or 50 website

apps, tools and tech that can really make

a big difference. And we were thinking

what would be a helpful, meaningful way

to allow you viewers and listeners,

particularly our regulars, to have access

to this. And we came up with this idea of

compiling and condensing all of this into

an ebook called The Ultimate Website

Toolkit, Volume 1. We have the subtitle

of 50, 5, 0, 50 unpicked tools to make

you feel proud of your website again. But

I'm going to ask Johnny, do you feel

proud of publishing this volume 1 of the

Ultimate Website Toolkit?

I absolutely do. I mean, we've, you know,

we're in episode 26, aren't we? We've

done previously 25 episodes, which is 2

apps per episode, 50 apps. We just felt

you know we want to make this like we

preach, we practice what we preach, we

want to make this helpful, we want to

make this resourceful, we want to give

you 1 place where you can get access to

50 of these tools that we've talked about

to ultimately help you start feeling

proud of your website again. So I'm

really proud of what we've achieved.

We've got a, you know Every new piece of

content that we create on our 90 day

website is, there's an element of fun in

there, there's an element of a bit of

uniqueness. And it's a really cool

journey that we're on in terms of what

we're producing. And yeah, I'm really

proud of the, the ebook that we've just,

just produced. I'm going to share the

link on the screen for people that are

watching. I'm sure you're going to talk

more about it, but I'll bring it up on

the screen as well.

Yeah, no. And, and so for us, it was the

moment of, Fascinating to do some,

something that would be qualified as core

creation. So for everybody listening,

it's interesting to work with a partner

and not having to do everything on your

own. We kind of shared the work and the

reflection and so on. There was some

very, very interesting, cool working

sessions to make decisions on design

layout and so on. There was some very,

very interesting, cool working sessions

to make decisions on design layout and so

on. You know, there was some difficult

things sometimes, you know, about which 1

do we include, which 1 do we keep to 1

side. We did consider whether or not they

should be grouped or not. Actually the

pleasure is in the pick and mix. So what

you'll find all of you is that you're

given always 2, 3 options, whether it's

about video editing and publishing,

whether it's about keyword research,

whether it's about website testing,

you'll find that we cover all aspects of

website management. Now, of course, the

intention is not for you to use all 50.

That wouldn't be particularly wise, but

within the 50 you should find a handful

that can make a huge difference now. And

I will confirm that all 50 have been

tested and it's like got the seal of

approval from Johnny and I. So, and we

use a vast number of those for sure.

Yeah, and if you're listening, The link

will be in the show notes, it's the

90daymarketingmastery.com forward slash e

hyphen book. If you're listening or

watching live you've got early access

because this is not live on the front of

the website, there's no links on the

website. To get there, the only way

you're gonna get there is by following

the link that we have shared with you

today. And so as a live listener or a

live viewer, you've got early access, of

course. And yeah, I mean, we want

feedback. What tools have we missed? What

tools do you think should be in volume 2?

And are there any tools, what do you

think of the tools that are in volume 1

or the other ones that, you know, you get

on really well with other ones that you

struggle with, what do you think as well?

But yeah, these are tools that as Pascal

have said, we personally use or we use

with our clients. We've got lots of

experience with them. And we just wanted

to share it, didn't we?

Yeah, absolutely. And there would be some

AI tools, but not too many. We didn't

want to make it too much of the AI

website toolkit, you know, that may come

later. And actually, on that very point,

you and I are testing regularly AI tools,

and they're not all good. You know, there

is a small number that I'll mention, but

generally, those tools have been around

for a number of years and used by you and

our clients. So for me, super excited to

make the announcement, super excited to

give our live users and listeners and

probably social media followers a 48

hours window to kind of go in, download,

consult and get back to us And then it

would be public knowledge next week, I

would imagine.

Very, very exciting indeed. So please do

download and let us know and share and

tell us what you think. And Meanwhile,

we'll carry on working on volume 2. And

to do that, we're going to move straight

into our next segment. So these are going

to be some of the first tools that are

going to be in volume 2, because we're on

episode 26. So we're going to go into the

website engine room.

All right, then. So what is your

selection for this episode? The 1 app,

the 1 solution or kit that can make a

difference and make life easier for all

of us as website content creators.

So this is spyfoo.com is what I'm

bringing up for episode 26. It's a tool

that allows you to spy on your

competitors. Their most profitable

keywords, the ads for paid and organic

search. It's particularly useful for your

competitors SEO strategies, helping you

refine your own approach to SEO and

pay-per-click campaigns. So it's

spyfoo.com. As I said, it allows you to

analyze and spy on your competitors.

Great little tool. And especially if

you've got competitors that just happen

to always be there and you're like,

they're so annoying. Why are they always

there? Well, why not use spyfu.com to see

what their SEO strategies are?

Yeah, and there are other tools that do

that. So just to be clear to our

audience, you know, this is accessing in

a very, very clever way, public

information. You're not breaking any data

protection laws or you're not spying for

real. This is just publicly available,

but spying through gives you that

collation feature that's going to save

you a mountain of time. So thanks for

reminding us of that. So for me, I'm

actually, This is a pure accident. I

can't be accused to be smarter than I am,

but this is actually linking to our

discussion in your Ask, We Answer about

this idea of motivation, thinking and

repeating myself, how do I update,

upcycle the content? And I came across a

platform that allows you to do a content

outline generator using bit of AI auto

magic. So I want you to imagine a

situation that maybe you're planning your

next long form article or podcast or

video. You've dropped it down on a piece

of paper on your iPad, you know, the

outline, you know, you've got an ID, but

you've got a feeling, Johnny, that you're

missing a couple of things. And you think

there's got to be something else. So what

you can do is go on the tool produced by

SEOreviewtools.com. And I put the link in

the show notes, content outline generator

separated with hyphen. And literally what

you do is put the title of your article

that you have in mind, you put a bunch of

keywords, you can put information like

tone of voice and a few other things, and

then ask for the outline. So let's be

very, very clear. This will not write the

article for you. I don't recommend you

should write your own articles, or at

least have a first draft. They will give

you all the headers and subheaders, and

it's really, really powerful. And then

you can go, ah, yes, of course, I should

have covered that. I forgot to put it in

my outline. So it's an assistant to kind

of help you improve your own thinking.

Now what do you do with the outline? Well

it becomes a brief for you, maybe for

your colleagues or your suppliers or

certainly what you could do is go ahead

and write the article, Johnny, and then

maybe there's a paragraph or there's a

section that is sticky, you know, you're

not getting the words you want, then what

you can do for sure is copy that

particular outline in that paragraph and

put it through a platform like ChatGPT,

Perplexity, Cloud, and all the others to

get an idea of what it's like, but to

know a content outline generator to give

you more motivated to create information

online.

Yeah, that definitely feeds well into

revitalizing your blog. So thank you for

sharing that. You know, we're not on

commission with these tools by the way,

it would be nice if we were. And there's

lots of tools that do lots of similar

things, but it's about just finding the

tool that works for you. So yeah, it's

good that we're highlighting, even if

there's a tool that can do the same

thing, you might find that it's a lot

easier using 1 than the other. So that's

why we share some of these and great on

the content outline generator. I like

that.

Yeah, absolutely. And for sure, if people

think, you know, I kind of like what it

does, but I don't like the way it does

it, then always go to that website called

Alternative To, and then punch in the

URL, and then people have done a lot of

work to find actually secondary and

tertiary options. So very, very helpful.

As always, it's time for people to do

something on their website. We're gonna

move on to our final segment, the website

call to action. As you know, this is

about the 1 change, the 1 adjustment that

you can make right now to make your

website work harder for you. Johnny, what

is your recommendation?

Well I am guessing that most website

owners need to do this. I talk about

search engine optimization a lot. In

fact, in our last episode we challenged

it and we talked about search experience

optimization. So SEO could be search

experience optimization. Part of that is

your color scheme so my call to action

this week is about color scheme

optimization and there's 2 key reasons I

mentioned this. Of course you can

consider it from a brand point of view

and your branding and making sure that

visually it's connecting with your

audience but the 2 big reasons I mention

it are accessibility and dark mode. 2 big

things that you can't ignore. We've

talked about accessibility before and

Google has made it abundantly clear that

it's wanting to rank websites better or

higher should I say, based on the

accessibility on their website. So how

easy is it to use across different

devices? Bearing in mind that there's

lots of diverse users and how users use

devices, ensuring that content is easy to

understand, to read, to listen to, et

cetera, et cetera. And so we're talking

about the, making sure that colors are

easy to see, so that you're not using a

dark blue on a light blue background,

which just doesn't give you the contrast

enough whatsoever. So to ensuring that

that contrast works. But the second

reason is dark mode. So many devices are

now turning automatically into dark mode

at certain times of the day. What do your

colors look like in dark mode? Because

I'm guessing that on a lot of websites

out there, well I know, there's no point

guessing, they look bloody awful. So it's

about thinking about what's going to work

on white, what's going to work on black,

re-looking at colors to make sure that

you've got really good contrasts, but

also that they're going to work on

different light modes and dark modes. So

color scheme optimization is my website

call to action for this episode.

You know, it's fascinating. Yesterday I

had a meeting with our web developers. So

they look after a number of clients, but

they also look after me. And I thought,

you know, it's about time we look at, we

talk about my website, and I know about

clients' website, and I mean this, you

know, with immense affection to all of

them, but, and we would have this very

conversation about the color scheme. I

mean, I've had the same colors for a very

long time now, and, you know, I want to

move on, but, you know, I want people to

understand that the advice from Johnny,

sometime with accessibility, it feels

gonna be hard, it feels a bit of a chore,

feels a bit of a gimmick, but actually

when you follow the rules, it improves

your designs, in fact, because the color

coordination and matching and sometimes

contrast work much, much better. But

suddenly we, the dark 1 is fascinating

because we used to do dark feel like

websites in the early 2000s, remember?

And

then we really

went out of fashion. People hated them,

but now it's come back. It's fascinating,

but I've got a client where we've

discovered. We didn't know, but the web

design agency are creating, you know,

kind of design element within the copy of

an article or whatever. And we discovered

those big white borders around those

graphical elements. And on the dark mode,

it looks awful. It looks like a

shocking

web from the 1990s. It's so true. I've

chosen something very practical again for

website call to action. And I wanted to

link it, this 1 is on purpose to the

ultimate website toolkit volume 1. So I

want people to look back at their website

to do list. If you're a team leader,

Don't be mean, just ask people to, you

know, into a workshop and so, okay, what

is it that we would be wanting to do for

a while? There's always been pushed and

pushed because of client work and so on.

So kind of collate all the to-dos for

your website, organize them, you can use

traffic light system if you want, and

then pick the top 3 actions that are

gonna really move the needle, that

expression. And the top 3 actions that

are gonna really make a difference to

your reputation, to the customer

experience and so on. And then look at

the ultimate website toolkit and see if

there is a tool or solution that can help

you take action and make progress on

those top 3 actions.

You couldn't not have that as a call to

action. Of course it has to be a call to

action. So head over to

90daymarketingmastery.com forward slash e

hyphen book the link is on the screen

it's also going to be in the show notes

and of course if you just go to the

90daymarketingmastery.com website in a

day or 2 it will be on the home page

ready for you to click anyway. But yeah

download it check out the tools let us

know. What a great episode again, we've

talked about the key thing here is about

blogging, isn't it? So perhaps you've

been running a blog and you sort of just

feel that you're repeating yourself a bit

or you're getting a bit tired, you're

getting a bit, you're losing that

positivity. Well we're here to tell you

that keep at it, keep at it and keep

showing off your brand, keep creating

personality, keep creating ways for

potential clients to connect with you but

more importantly think about that

resourceful, that helpful content and the

4 key pillars that Pascal mentioned in

terms of what a blog is all about. This

episode has been the launch of our

ultimate website toolkit, Volume 150

Handpicked Tools to make you feel proud

of your website again. We're certainly

proud of ours. We're certainly proud of

the ebook and we'd love you to download

it. Great episode.

Yes, absolutely. And thanks again for the

recap. So everybody, let us know as well,

as we are approaching incredibly, almost

the first half of this year, what are

your website challenges? What are the

things that you wish you understood

better? What are the potential obstacles?

It could be things that it feels like, as

opposed to what it is, because you could

really guide us in terms of the content

of this podcast. You know, as you

mentioned in the intro, we wanted to find

a way to extend the impact and usefulness

of the webinar series and the launch of

the program. Somehow people have allowed

us to go up to number 26. It feels like

we could carry on, but yeah, let us know.

You can contribute to the editorial

guidelines.

That's all. It's episode 26 of the new

podcast series, the audio companion to

the 90 day website program. For more

information please visit

90daymarketingmastery.com. You'll be able

to book a discovery call with even myself

or Pascal. We'll be back with another

episode. In the meantime feel free to

send your questions, share your preferred

apps and links to your website once

you've made the changes we spoke about

because we'd love to give you a shout

out. But listen, it's bye for now and

we'll leave you with a fun video and

audio montage whilst you go through your

notes and actions and we look forward to

hearing all about them and we'll see you

on the next episode. Take care. Cheers.

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