This episode is sponsored by Phaedon.

Download their 2026 research paper on Humanizing Loyalty here now.

We’re rewinding to some of the best from our back catalogue! If you missed it long back, this is the perfect time to catch the episode.

Sanjeev Nichani, a seasoned loyalty marketing professional, has shaped some of India’s most impactful loyalty programmes—from Loyalty Rewardz, serving over 100 million banking customers, to AIMIA, and previously Raymond Rewards, the men’s retail fashion programme spanning 1,000+ stores.

He shares timeless insights on launching loyalty programmes in franchise businesses, engaging members through digital channels, and lessons learned from driving customer-centric growth across industries.

Show Notes:

1)Sanjeev Nichani

2) Raymond Rewards