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In this episode of the Science of Selling STEM, I had the great privilege of speaking with Leslie Venetz, a three-time head of sales and founder of a consulting company, Sales Team Builder LLC. Leslie is one of the biggest sales TikTok influencers in the game and although she's got a big following on TikTok, her message is so much more. She is super passionate about creating inclusive, respective sales teams to level up their profession of sales.
As you will hear for yourself, Leslie has a genuine passion for sales and helping others become the best they can be. She consistently and with pleasure, gives back to the sales community. We will talk about her inspiring professional journey in sales, how far we still need to go for more women in sales, bringing inclusivity to the sales industry, and so much more. Don’t miss out on this incredible episode.
And if you ever need help with a sales or leadership issue don't hesitate to book a complimentary clarity session with me HERE. You can also email us at podcast@transformedsales.com with any suggestions or comments about the podcast.
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As a sales manager, you are judged by the
Wesleyne Greer:performance of your team, and you're praised when they do
Wesleyne Greer:well. But one thing that you've not been able to figure out is
Wesleyne Greer:how to get everyone on your team consistently hitting quota every
Wesleyne Greer:single month. On the Snack size sales podcast, we discuss the
Wesleyne Greer:science of selling stem sales leadership in the science,
Wesleyne Greer:technology, engineering and manufacturing fields is
Wesleyne Greer:difficult. You will learn from sales managers just like you
Wesleyne Greer:that will give you actionable insights and tips on how to
Wesleyne Greer:develop as a leader and achieve your revenue targets every
Wesleyne Greer:single month. So pop your headphones in and get ready to
Wesleyne Greer:listen to my guest today. They will give you information and
Wesleyne Greer:inspiration to ensure that you have actionable insights that
Wesleyne Greer:you can put into place today. Hello, and welcome to another
Wesleyne Greer:episode of the science of selling stem. I am so excited
Wesleyne Greer:today to have a Leslie thence with me. How are you Leslie? Oh
Wesleyne Greer:my gosh, I'm so great. I felt like I'm remeeting royalty here.
Wesleyne Greer:We're finally putting faces to names after all this time. I
Wesleyne Greer:know we've been following each other for so long on LinkedIn.
Wesleyne Greer:So I'm so excited to dig into things with you. Let me tell you
Wesleyne Greer:guys a little bit about Leslie. She's a three time head of sales
Wesleyne Greer:and founder of a consulting company sales team builder she
Wesleyne Greer:is passionate about creating inclusive, respective sales
Wesleyne Greer:teams to level up their profession of sales. How did you
Wesleyne Greer:get started and become a three time Head of Sales not once or
Wesleyne Greer:twice, but thrice. Tell us about your journey? Yeah, I, you know,
Wesleyne Greer:I think like a lot of people's journeys, I didn't mean to go
Wesleyne Greer:into sales, I stumbled into it. And it's really been a roller
Wesleyne Greer:coaster of being an individual contributor selling products
Wesleyne Greer:that I love moving into management, moving back to being
Wesleyne Greer:an individual contributor, selling something I didn't love
Wesleyne Greer:so much. You know, I think often there's this narrative that in
Wesleyne Greer:your career, you have to have this linear upward path. And
Wesleyne Greer:that has not been true for me. I don't think I'm alone in that.
Wesleyne Greer:But I started as a like, straight up cold caller 100%
Wesleyne Greer:Cold outreach, no emails, no inbound, I was making 150 200
Wesleyne Greer:dials a day, no computer at my desk, even it was literally just
Wesleyne Greer:a stack of paper leads and a phone. That's how I started. So
Wesleyne Greer:I've started there. And 15 years later now to run a sales
Wesleyne Greer:consulting company that's very focused on like the modern
Wesleyne Greer:seller and the modern buyer. It's been an evolution. Wow. So
Wesleyne Greer:like all school has your phone but dialing I call it dialing
Wesleyne Greer:for dollars. So you actually started dialing for dollars.
Wesleyne Greer:That's how you cut your teeth and sales smile and dial
Wesleyne Greer:smiling.
Wesleyne Greer:People they say that today smiling. So you mentioned that
Wesleyne Greer:you your path to where you are today hasn't been a straight
Wesleyne Greer:line. So you went from being an individual contributor? And you
Wesleyne Greer:said, Yeah, okay, I want to go into management. But maybe this
Wesleyne Greer:doesn't work for me. And then you also mentioned selling
Wesleyne Greer:products that you really don't like, how did you know that this
Wesleyne Greer:wasn't for you? What were the keys in that position? They
Wesleyne Greer:said,
leslie venetz:I gotta go. Yeah, absolutely. You know, it's
leslie venetz:interesting, the job I'm thinking about, and I won't call
leslie venetz:them out, the product itself actually could have been a very,
leslie venetz:very powerful and very useful product. But the way it was
leslie venetz:being sold, just did felt icky. And what I always try to remind
leslie venetz:folks is that it's okay, if it feels uncomfortable, like that's
leslie venetz:part of trying something new and pushing gently against our
leslie venetz:boundaries and growing. But if it feels icky, like listen to
leslie venetz:your intuition, and it was a lot of those old school sales
leslie venetz:tactics of really almost being like predatory in the way they
leslie venetz:were using emotion and using fear and urgency to get the deal
leslie venetz:done. And then as a result, you had clients that regretted their
leslie venetz:purchases, and were unhappy with the solution at the end of the
leslie venetz:day.
Wesleyne Greer:So as a sales person, or maybe even as a sales
Wesleyne Greer:leader, how do you know the difference between uncomfortable
Wesleyne Greer:and achy? Like what are some of the things that you can tell
Wesleyne Greer:them so they know because a lot of people are like, I don't like
Wesleyne Greer:doing this, but it could just be because you haven't done it
Wesleyne Greer:enough. What's the difference?
leslie venetz:Yeah, for me, it's always been a gut feeling.
leslie venetz:And I think that's true for a lot of people, right? Like if
leslie venetz:your intuition is telling you this is wrong. like this does
leslie venetz:not align with your value set, you're probably erring on the
leslie venetz:side of achy versus just uncomfortable. You know, I think
leslie venetz:one of the easiest paths to figure out, you know where
leslie venetz:you're at on that paradigm is to just have a conversation with
leslie venetz:your manager or with your leadership about it. This feels
leslie venetz:bad, because and by talking through it, you know, I think
leslie venetz:you can get to an outcome that maybe that's not the job for
leslie venetz:you. Or maybe sales isn't even the job for you. Or maybe you're
leslie venetz:just going through a process of growth, and it hurts a bit.
Wesleyne Greer:Hmm. So you mentioned something about
Wesleyne Greer:selling a product that didn't make you feel too great. And
Wesleyne Greer:then customers kind of coming back and being like, give me a
Wesleyne Greer:refund. I don't like this. What were some of the lessons that
Wesleyne Greer:you learned in that when you were in that place, selling a
Wesleyne Greer:product that you felt icky about customers coming back and
Wesleyne Greer:saying, You suck? What are some of those lessons learns that
Wesleyne Greer:you've translated into life lessons today?
leslie venetz:Yeah, that entire was only there for six months.
leslie venetz:Not surprisingly, the culture was also a terrible, terrible,
leslie venetz:terrible culture. The opposite of everything that I stand for,
leslie venetz:like it was actively not diverse and actively not inclusive,
leslie venetz:their idea of culture was very much like young white men. That
leslie venetz:was their idea of culture is, you know, a bunch of people that
leslie venetz:wanted to go out and get drunk together every night after work.
leslie venetz:That was a role where my direct supervisor, like very
leslie venetz:aggressively verbally abused and sexually harassed me. So it was
leslie venetz:a long, long list of red flags, maybe at the bottom of it was
leslie venetz:that the way that we were selling didn't fit for me. So,
leslie venetz:you know, I think the top line lesson was to trust myself more,
leslie venetz:like I saw those red flags along the way. And I just hoped that
leslie venetz:it would be different because I was being hired as their first
leslie venetz:US employee and as a head of sales, and I was being given
leslie venetz:this opportunity to create my own culture. So I kind of
leslie venetz:tricked myself into thinking, well, if I get that ownership, I
leslie venetz:can make it something different than it is. But if it's already
leslie venetz:rotten, it's going to be pretty difficult to go in there and fix
leslie venetz:it. And at the same time, like that was probably too much for
leslie venetz:me to take on. Like, I yeah, I think my like big life lesson
leslie venetz:was, really, you need to trust your intuition more. And if it
leslie venetz:feels wrong from the beginning, don't go in thinking that like,
leslie venetz:you're going to be the magic one that can make everything better.
leslie venetz:That's unrealistic.
Wesleyne Greer:Hmm. I was recently working vetting a
Wesleyne Greer:client, if you will, and they had a head of sales that was
Wesleyne Greer:outgoing. And she was like, yeah, just talk to him get his
Wesleyne Greer:opinion, all these things. I thought it was quite innocent.
Wesleyne Greer:The first thing that he said, was this company so
Wesleyne Greer:dysfunctional, like, oh, okay, so let's talk about these
Wesleyne Greer:things. And really one of the things that you said he only
Wesleyne Greer:lasted for months. And one of the things that you said that is
Wesleyne Greer:so true is when you are in those situations, and they're so
Wesleyne Greer:mentally taxing, it's like you feel the abuse, you feel the oh,
Wesleyne Greer:I have to go to work again, oh, I have to show up, I have to be
Wesleyne Greer:my best self, it tends to affect your next step, or what you do
Wesleyne Greer:after that position, because it kind of hurts your self esteem.
Wesleyne Greer:So after you left that very toxic place, how did you kind of
Wesleyne Greer:crawl out of that and rebuild your confidence? And no, it's
Wesleyne Greer:not me. They were crazy. Not me.
leslie venetz:Yeah, that's a really good question. Because it
leslie venetz:was a journey. And honestly, Wesleyne I think it's a journey
leslie venetz:I'm still on. Like it was, it was a really pivotal moment in
leslie venetz:my career in my life, in how I define not just what I want to
leslie venetz:do, but who I want to be while I'm doing it. And it took a long
leslie venetz:time for me to build back like a long time, found myself back in
leslie venetz:therapy. So that helped so grateful that I have access to
leslie venetz:mental health like that. But I was lucky enough that I took a
leslie venetz:month off. I mean, I quit without another job. So I had
leslie venetz:kind of a month stop gap where I could be thoughtful and sit with
leslie venetz:it and sort of recover from some of the depression and anxiety
leslie venetz:that I was feeling as a result. during that month. I was also
leslie venetz:able to get a lot of the people I'd hired out and into new jobs,
leslie venetz:because that was a real burden that I felt I felt this
leslie venetz:responsibility for them. So I think that was the sort of first
leslie venetz:step but you know, I would say honestly for a full year after
leslie venetz:that, and I went to a startup after that, where I also didn't
leslie venetz:have like sounding board so I was just sort of winging it for
leslie venetz:a year after that I frequently had to sit with myself to be
leslie venetz:like no You are good at this, you got this. And I kind of had
leslie venetz:to like talk myself back into believing that I was the elite
leslie venetz:sales performer and sales leader that I am,
Wesleyne Greer:hmm. Man, there's so much there that I'm
Wesleyne Greer:gonna unpack.
leslie venetz:So taking it to the emotional background you
leslie venetz:love God.
Wesleyne Greer:This is what we do here. We're talking about the
Wesleyne Greer:science of selling sell. And so one of the things that I think
Wesleyne Greer:we kind of gloss over so many times within our profession is
Wesleyne Greer:the tax thing nature that it has on our mental health. And so you
Wesleyne Greer:mentioned Hey, I realized I needed to go to therapy. And I
Wesleyne Greer:think that I really just want to take a moment and let people
Wesleyne Greer:know that is absolutely okay. If you work within a company, I
Wesleyne Greer:would say probably 95% of the companies out there have some
Wesleyne Greer:kind of EAP, which is a resource within the company and you say,
Wesleyne Greer:hey, I need a therapist and you get three free sessions, the
Wesleyne Greer:company that's just a benefit that you have as an employee,
Wesleyne Greer:and it's confidential, you go you work through the therapist,
Wesleyne Greer:and if you don't feel comfortable with that, it's okay
Wesleyne Greer:to seek your own therapy, there's, we have to start
Wesleyne Greer:removing that stigma. Because what happens, especially when
Wesleyne Greer:we're in these leadership positions, you mentioned, you
Wesleyne Greer:didn't have a sounding board. And so not having a sounding
Wesleyne Greer:board, not having someone to talk to is so so detrimental.
Wesleyne Greer:And we don't realize the effect that it has on us long term.
leslie venetz:It's true. I mean, I definitely felt
leslie venetz:isolated, I was definitely struggling to prioritize. I
leslie venetz:mean, I wasn't prioritizing my mental health when I was in the
leslie venetz:thick of it. And so it was, it was really something I had to be
leslie venetz:very intentional about, as I recovered from that time in my
leslie venetz:life. And it's why I talk about it openly, because there is
leslie venetz:unfortunately a stigma around therapy around prioritizing your
leslie venetz:mental health. I think it's important in all professions,
leslie venetz:but gosh, in a profession, like sales, where you're also facing
leslie venetz:rejection, every single day, every day, every Dang day, it is
leslie venetz:so important to give yourself that space and that permission
leslie venetz:to just admit, oh, I think I need to take some time to rest
leslie venetz:or recharge or reach out for help. So that you don't feel
leslie venetz:isolated or fall into patterns of depression or anxiety, or you
leslie venetz:know, whatever it is.
Wesleyne Greer:And then as leaders, we have the
Wesleyne Greer:salespeople. And I mean, I really try not to say like
Wesleyne Greer:they're our children, because some people don't like that.
Wesleyne Greer:They're like, Oh, that's kind of derogatory. But I liken it to a
Wesleyne Greer:close loved one, even though it's in a professional realm.
Wesleyne Greer:But when you find the best and the brightest, and you say, take
Wesleyne Greer:a bet on me, take a chance on me because people don't leave
Wesleyne Greer:companies, they don't come to companies, they leave managers,
Wesleyne Greer:they go to up managers, right? Like you as the manager, you're
Wesleyne Greer:interviewing them, you're convincing them, you are selling
Wesleyne Greer:them the company. And so to then say, Okay, I've taken a step
Wesleyne Greer:back. Now, these people that I brought into this toxic
Wesleyne Greer:environment, I want to make sure that you're taking care of also,
Wesleyne Greer:how did those people who you brought in and then helped find
Wesleyne Greer:another path? How did that impact them as salespeople?
leslie venetz:So you know, I'm thinking of a couple examples.
leslie venetz:For the women, it was pretty rough, because they saw what was
leslie venetz:happening to me with a lens that the men just weren't seeing it
leslie venetz:through. And then many of them were also being subjected to
leslie venetz:forms of sexism and sexual harassment and gender
leslie venetz:discrimination. So some of them will still reach out to me now,
leslie venetz:from a place of gratitude, like thank you for not just leaving
leslie venetz:me there. And, you know, it's interesting, because I still
leslie venetz:keep in touch with about a half a day, it was a big team, I
leslie venetz:ramped a team of 24 SDRs, in three months. So it was a it was
leslie venetz:a pretty big team. And there's about a half a dozen of the guys
leslie venetz:that I keep in touch with. And I've often sensed like an
leslie venetz:undertone of guilt. And one of them has explicitly stated that,
leslie venetz:like, he didn't realize how bad it was, and he wishes he would
leslie venetz:have done more he wishes he would have said something. So
leslie venetz:it's interesting that we were, you know, we were kind of all in
leslie venetz:it together. Like nobody was spared from this leaders wrath.
leslie venetz:And there were folks that, you know, I think, to protect
leslie venetz:themselves, chose the route of aligning with him. And then
leslie venetz:another group of people that chose the route of, you know, at
leslie venetz:the very least saying, I'm uncomfortable, and then on the
leslie venetz:far end being like, give me the heck outta here. This is toxic.
Wesleyne Greer:Yeah, you know, and you talk about diversity,
Wesleyne Greer:equity and inclusion alive. And I actually recently had this
Wesleyne Greer:conversation, and it's called the bystander effect, right? And
Wesleyne Greer:so when you are in the situation, whether you're male
Wesleyne Greer:or you're female, you're underrepresented minority or
Wesleyne Greer:not. A lot of times you're sitting in the room and you're
Wesleyne Greer:seeing those aggressive Whether they're macro or micro, because
Wesleyne Greer:people talk about micro aggressions, you talking over me
Wesleyne Greer:is not a micro aggression. That is an aggression period. Right?
Wesleyne Greer:And really, and I say it's the small things, it's something as
Wesleyne Greer:small as hearing your colleague being talked down to or being
Wesleyne Greer:mansplaining, or whatever that is, or you can see them
Wesleyne Greer:shrinking in their seat as somebody is talking. And you
Wesleyne Greer:say, Hey, Tom, I think you what, you're a little bit out of line
Wesleyne Greer:there, or I really agree with what Mary said, Can we let her
Wesleyne Greer:finish our thought something as small as that really shows ally
Wesleyne Greer:ship and a really helps that person? That one that
Wesleyne Greer:underrepresented minority? No, that okay, there's somebody else
Wesleyne Greer:speaking for me, because right now, I can't find my voice.
leslie venetz:It's so true that spot on just like plus 1 million
leslie venetz:to get comment. And I don't think that our allies always
leslie venetz:realize how big of a difference such a small action and makes me
leslie venetz:insane, something as simple as you know, before we move on,
leslie venetz:Tom, you know, I'd really love to give Leslie a chance to
leslie venetz:finish her thought, like such a simple action on that really has
leslie venetz:bigger and more meaningful implications.
Wesleyne Greer:Yes, yes. And I had a situation in my career
Wesleyne Greer:where there was a manager, who was Township, probably like my
Wesleyne Greer:manager, and yours could be twins. And I was HR was like, he
Wesleyne Greer:doesn't respect women. This is what's happening. That's what's
Wesleyne Greer:happening. And the HR manager told me, Oh, no less lean stuff
Wesleyne Greer:that he doesn't respect women. He treats everybody like that.
Wesleyne Greer:And I said, But why is that? Okay? Like, why is that? Okay?
Wesleyne Greer:And then when you hear it coming from that level, you know, like,
Wesleyne Greer:it is time to go, like, what else can I do? Because you're
Wesleyne Greer:making excuses for that person. So now I want to pivot a little
Wesleyne Greer:bit. Isn't that crazy?
leslie venetz:Right? Yeah. I mean, it was a similar
leslie venetz:situation, I escalated to the CEO. And he told me I was just
leslie venetz:being sensitive.
Wesleyne Greer:Yeah. Oh, we can go into a whole nother
leslie venetz:feminine urge to prove yourself. Oh, yes. A
leslie venetz:pivot. Yeah.
Wesleyne Greer:Maybe Why don't you do this? Or is the like, no.
Wesleyne Greer:So now let's kind of transition because that topic that we just
Wesleyne Greer:covered is so important mental health ally ship speaking up for
Wesleyne Greer:yourself, really having someone to come alongside you when you
Wesleyne Greer:don't have your voice. And so for all of my listeners, I hope
Wesleyne Greer:that you really got something from that very important
Wesleyne Greer:segment. But now I want to transition a bit because you
Wesleyne Greer:said you went from leader to individual contributor back to
Wesleyne Greer:leader, so was that around the same time, or what caused you to
Wesleyne Greer:take a step back so that you can escalate?
leslie venetz:You know, and I'll even challenge you, because
leslie venetz:I don't feel like going from leader to end individual
leslie venetz:contributors a step back.
Wesleyne Greer:I love it. I love the challenge. Now, you
Wesleyne Greer:know,
leslie venetz:I just like that, that entire, like belief that
leslie venetz:the only way to move up in your career is to move into
leslie venetz:management. And if you move into management and realize that it's
leslie venetz:not for you, you're somehow taking a step back. Or if you
leslie venetz:are in management in one company, and then find another
leslie venetz:opportunity where you love the team and the culture and the
leslie venetz:product and become an individual contributor, somehow that's not
leslie venetz:a step up. That's a step back. So I don't buy into all of that.
Wesleyne Greer:I do want to say that. I love that. And one of
Wesleyne Greer:the reasons that I love interviewing you amazing people
Wesleyne Greer:is because you challenge the way that I say things or perceive
Wesleyne Greer:things and you're right. It's not a step back, because
Wesleyne Greer:sometimes you're doing it because I mean, let's face it,
Wesleyne Greer:salespeople actually do make more money than sales managers,
Wesleyne Greer:sometimes, sometimes there's a skill you need to learn. So it's
Wesleyne Greer:not necessarily a setback, it's a different decision. So I go
Wesleyne Greer:now, I'm not going to say that anymore. It is not a setback, it
Wesleyne Greer:is a shift in your career. Okay, keep rocking the roll.
leslie venetz:And you said something really important that
leslie venetz:was lean that often sales executives top performing sales
leslie venetz:executives make more than sales leadership. And so often when I
leslie venetz:tell folks that that are thinking about their career
leslie venetz:pathing it blows their minds. So like, just a heads up, think
leslie venetz:about what your goals are, and think about why you want to move
leslie venetz:into leadership. And if it's because of the title or because
leslie venetz:of the money, you're probably not going to love it when you
leslie venetz:get there.
Wesleyne Greer:No, one of the biggest things that I hear from
Wesleyne Greer:new sales managers, the ones that you know, they're my, my
Wesleyne Greer:special people that I love so much is I'm making less money
Wesleyne Greer:doing more work, and everybody hates me that like that is one
Wesleyne Greer:of the things they say within their first 60 to 90 days. It's
Wesleyne Greer:it's like oh my gosh, what did I do? Like I was the number one
Wesleyne Greer:salesperson I was bringing in all the money everybody was
Wesleyne Greer:loving me but I'll ask God, so it is Oh true. But for some
Wesleyne Greer:people, that is what they want to do like and some people want
Wesleyne Greer:to instead of generate the revenue themselves, they want
Wesleyne Greer:five or 10 people to use their ideas, their coaching and
Wesleyne Greer:generate their revenue through them until it's a paradigm
Wesleyne Greer:shift. Right? It
leslie venetz:is. And I went from individual contributor into
leslie venetz:sales management. And I went very early in my career into
leslie venetz:management, which, you know, I had many jobs all through
leslie venetz:college, and I've been leading people in managing people. So it
leslie venetz:wasn't totally new. But it's a shift when it's like your first
leslie venetz:corporate job. And you're, you know, a manager in that context.
leslie venetz:But I went from IC to sales manager to player coach to head
leslie venetz:of sales to being the number one employee where I was an icy
leslie venetz:like, I mean, I still had my own quota and my own numbers I
leslie venetz:needed to be putting on the board, but also was running the
leslie venetz:GTM. And creating the MVP and hiring the team and running the
leslie venetz:team and was a sort of player coach in that role, but also in
leslie venetz:a really strategic role. And then move to another company
leslie venetz:where I was an IC for a bit while I was learning the product
leslie venetz:before I started managing people. And then during the
leslie venetz:pandemic, we got VC, but I mean, just turned everything upside
leslie venetz:down, and then went back into an IC role for a couple of months
leslie venetz:before I left. And now I'm sort of an individual contributor,
leslie venetz:right, like, as a founder as a solopreneur. That's, that's what
leslie venetz:I'm doing. So it has really been an all over the place. But each
leslie venetz:role has been meaningful in its own way. And each role has, like
leslie venetz:very much taught me something different and new, that I don't
leslie venetz:think I would have gotten if I would have been so married to
leslie venetz:like the linear path forward.
Wesleyne Greer:So what I really like about the way that you
Wesleyne Greer:shared your experience, you didn't just say so I went from
Wesleyne Greer:this company, and I was an individual contributor. And then
Wesleyne Greer:I became a manager, you're like, I did this because it was
Wesleyne Greer:strategic here. I was building playbooks here. And I was doing
Wesleyne Greer:go to market strategy there. And I was doing this and I was doing
Wesleyne Greer:that. And we know as entrepreneurs, as consultants,
Wesleyne Greer:that's what makes us great, because we're not one
Wesleyne Greer:dimensional, we've worn so many different hats. So if you could
Wesleyne Greer:look back over your diverse, varied, amazing career, give me
Wesleyne Greer:the top three things that you found most important, and you're
Wesleyne Greer:implementing into your practice today,
leslie venetz:with the top three things that I have found
leslie venetz:most important boundaries. That's probably what I'll lead
leslie venetz:with, and boundaries on so many fronts. Like, I think one of the
leslie venetz:biggest lightbulb moments in my career Wesleyne was when I
leslie venetz:admitted to myself that I wasn't as important as I wanted to
leslie venetz:pretend to be, and it came to me, because I would, you know,
leslie venetz:take PTR, I've almost exclusively worked for British
leslie venetz:companies. And then when I was at a startup, I created the comp
leslie venetz:plan. So I've always had just this aggressive amount of PTO,
leslie venetz:and I take it, I love it. But for many years, like all of my
leslie venetz:20s, I wouldn't be unavailable while I was on vacation. And I
leslie venetz:had this like, story going in my head, everything would fall
leslie venetz:apart if I wasn't there. And they you know, they just can't
leslie venetz:function without me I have to be available. And like I don't even
leslie venetz:know what the stopgap was. But it was this moment where I was
leslie venetz:like, if you're building a team that can't function while you're
leslie venetz:gone for a week, you're doing it wrong. Like if you're making
leslie venetz:yourself so available, that if you are gone for a week, people
leslie venetz:lose it. Like that's bad. That's not good, Leslie, that's That's
leslie venetz:not like you shouldn't be patting yourself on the back for
leslie venetz:being available while on PTO. So that was like one set of like,
leslie venetz:just setting better boundaries for work life like with my
leslie venetz:clients, with my staff. I think that's been a really big pivotal
leslie venetz:one. I think understanding the difference between diversity and
leslie venetz:inclusion has been really important for me. And it's been
leslie venetz:something that I've really felt. And I'm now to the point where I
leslie venetz:think diversity is table stakes. And when people are like, Oh my
leslie venetz:gosh, I'm such an amazing ally, because I say out loud that
leslie venetz:diversity is important. I'm like, Cool, and what else? Are
leslie venetz:you doing? Literally any anything else? Oh, no, you you
leslie venetz:aren't. And like how that's manifested. For me. It was
leslie venetz:really like pushing hard on the talk track that inclusion means
leslie venetz:admitting that we have almost all of our, you know, historical
leslie venetz:sales, trainings, processes, scripts, everything is from a
leslie venetz:white male perspective. And like, what they've given us some
leslie venetz:awesome stuff. But we have to acknowledge that, like, almost
leslie venetz:everything we've ever been trained to do, was made by white
leslie venetz:men for white men. And it's time that we take up more space and
leslie venetz:it's time that we use those parameters that we know work but
leslie venetz:put it in our own voice and use our unique perspectives and
leslie venetz:lived experiences. So that's a big one. I mean, feel like those
leslie venetz:are two huge ones. I don't know If I have a third, those are two
leslie venetz:huge ones.
Wesleyne Greer:Yeah. And so boundaries. That's another thing
Wesleyne Greer:that I work with these leaders on. I have a client who is
Wesleyne Greer:literally right now in Hawaii. And I know she's gonna listen to
Wesleyne Greer:this podcast, because I'm gonna give it to her as an assignment.
Wesleyne Greer:And she is in Hawaii. And I said, Okay, so how much working?
Wesleyne Greer:Are you going to be doing? Oh, I just can't cut it off. Not
Wesleyne Greer:acceptable, not acceptable. And what I found is you have to
Wesleyne Greer:connect it to something that matters. So she has a daughter,
Wesleyne Greer:that's four and a half years old. And I was like, do you do
Wesleyne Greer:realize this is the last vacation you're going to have
Wesleyne Greer:before she started school? So I want you to think about that.
Wesleyne Greer:You don't have to think about homework, you don't have to
Wesleyne Greer:think about any of these deadlines, like enjoy that,
Wesleyne Greer:right? She's just like, Okay, if it falls apart, that's why I'm
Wesleyne Greer:here working with you, actually. But you have to turn it off.
Wesleyne Greer:Because if you don't, again, we talked about mental health that
Wesleyne Greer:bleeds into that piece. And then the second piece last year, I
Wesleyne Greer:was presenting to some procurement departments, and I
Wesleyne Greer:started doing a lot of research on corporate sales trainers,
Wesleyne Greer:because you know, we come in lots of different varieties.
Wesleyne Greer:There's some people that only talk to entrepreneurs only want
Wesleyne Greer:to work in nonprofits, but corporate sales trainers once
Wesleyne Greer:talking to enterprise clients, and there are less than 10% of
Wesleyne Greer:corporate sales trainers that are women, and there are less
Wesleyne Greer:than 2% that are women of color. And why is that to be a sales
Wesleyne Greer:training, you have to have been in sales, right? And so in order
Wesleyne Greer:and so again, it's this trickle down effect that if we don't
Wesleyne Greer:start fixing the problem, at the beginning, at the start where it
Wesleyne Greer:is we have to really infiltrate and help these organizations
Wesleyne Greer:understand that what you're doing, I'm not saying that it's
Wesleyne Greer:wrong, I'm just saying that we can be better a client said to
Wesleyne Greer:me this week Wesleyne, what was wrong? We were doing it was
Wesleyne Greer:working. I said it was working, okay. But now we're gonna,
Wesleyne Greer:exactly, but now we need to ramp it up a little bit, right? We
Wesleyne Greer:can't, if you keep doing what you've always done, you're gonna
Wesleyne Greer:keep getting the same result. And so boundaries, diversity.
Wesleyne Greer:And again, diversity is like the I'm a cupcake person, I talk
Wesleyne Greer:about cupcakes all the time is my analogies. And diversity is
Wesleyne Greer:like the sprinkles. If you get a handful of sprinkles, you're
Wesleyne Greer:like, Oh, that was a good sweet little treat. That's it. That's
Wesleyne Greer:all diversity is. It's just the sprinkles on top. And we have to
Wesleyne Greer:get down to the inclusiveness, and then the equity and equity.
Wesleyne Greer:That's the area that I talk about a lot, because I equity is
Wesleyne Greer:all about systems, right? And what we find in companies is the
Wesleyne Greer:systems are broken for everyone, but typically male, they know
Wesleyne Greer:how to work the system better. But those of us who've never
Wesleyne Greer:been taught or we don't have anybody teaching us or telling
Wesleyne Greer:us what to do a broken system hurts us a lot more. So when we
Wesleyne Greer:fix the system, it works better for everyone people. So again,
Wesleyne Greer:we both talked about playbooks and processes. And these are all
Wesleyne Greer:bits and pieces. And I'm just kind of going on and on right
Wesleyne Greer:now. But now I want to talk about this little special gem
Wesleyne Greer:again, my cupcakes, right cupcakes, talking about my
Wesleyne Greer:cupcakes first, I thought you were going to actually pick up a
Wesleyne Greer:cup. From what? I need a cupcake at my desk. That's a good idea,
Wesleyne Greer:Leslie. See, that's why you're this amazing person. So,
Wesleyne Greer:cupcakes. We talked from our standpoint, we've talked all
Wesleyne Greer:about your cake. We've talked about your icing and I want to
Wesleyne Greer:talk about your sprinkles and your cherry. And that's this
Wesleyne Greer:amazing lady that I know that is all about talking about sales on
Wesleyne Greer:Tik Tok. Tell me about this thing.
leslie venetz:I mean, it's so fun. And the reason that I
leslie venetz:started creating content on Tik Tok was because I was really fed
leslie venetz:up. I was really dissatisfied with a lot of the content I was
leslie venetz:seeing on LinkedIn. Like it was it was really celebrating that
leslie venetz:like hustle and grind, I wake up at 3am. Like if you're not
leslie venetz:succeeding, you're not trying hard enough. And I love
leslie venetz:LinkedIn, have an incredible community there. It's a great
leslie venetz:place. But there are some elements of toxicity that are
leslie venetz:like directly tied to completely ignoring the systemic issues
leslie venetz:that might be holding somebody back. And I've had a really I
leslie venetz:love that I have chosen sales as my profession. I love being a
leslie venetz:b2b sales professional, but it's been a tough career. Like it has
leslie venetz:been fraught with discrimination and sexism and sexual
leslie venetz:harassment. And I just I felt like that conversation wasn't
leslie venetz:happening on LinkedIn. And I wanted to find a place to have
leslie venetz:that conversation to tell other women other people of color in
leslie venetz:sales like it's okay, you're not alone. Like this isn't happening
leslie venetz:to you in a silo. This is like it's not you. It's them and also
leslie venetz:wanted to inspire that next generation of sales
leslie venetz:professionals who might not be thinking about sales as a career
leslie venetz:choice and letting them know like, Hey, your voice matters.
leslie venetz:Like, we want you to join us. And also, there's a boatload of
leslie venetz:money on the table. So like, come be a part of this
leslie venetz:community. And I had a thought about where that message can be
leslie venetz:best communicated. When tic tock really jumped out at me. I kind
leslie venetz:of thought I was losing my dang mind when I made the choice.
leslie venetz:Because it was right when there were all these discussions about
leslie venetz:tic tock being banned in the US. It was right when clubhouse was
leslie venetz:like the new sexy thing. And everybody was like breaking
leslie venetz:their ankles to run the clubhouse. And I was like, Okay,
leslie venetz:I'll just be over here. Making tic tock videos Cool. See,
leslie venetz:anybody want to stop by. But it's been just like this
leslie venetz:incredible, incredible experience. And I feel so
leslie venetz:privileged and grateful to have created a community there and to
leslie venetz:have made meaningful impact on people's lives. So it's great. I
leslie venetz:love it. It's crazy, but I love it.
Wesleyne Greer:I commend you because I think about tick tock
Wesleyne Greer:and I think about my 13 year old son that keeps bugging me saying
Wesleyne Greer:I want to tick tock account. That's what I think Zakum like,
Wesleyne Greer:and you're like, No, but, but it's like, I think it really
Wesleyne Greer:goes back to what we're talking about sales is different now.
Wesleyne Greer:And in order for us to embrace the difference in sales, we have
Wesleyne Greer:to be the change that we want to see, we can't talk about, okay,
Wesleyne Greer:you're doing it wrong. And I'm just gonna keep falling right
Wesleyne Greer:along with you. We have to be that change. So for you saying
Wesleyne Greer:I'm going to try something different. And you have created
Wesleyne Greer:this great follower base. And I know in the b2b sales community,
Wesleyne Greer:you are like the Tick Tock queen, like take sack, Leslie,
Wesleyne Greer:tick tock Leslie, like, literally. And so creating a
Wesleyne Greer:space for yourself and helping others know that it's okay,
Wesleyne Greer:right? Because what tic tock is all about videos. What happens
Wesleyne Greer:when you do videos, they're not always perfect, right? And so
leslie venetz:they're almost always imperfect. Right? Like,
leslie venetz:oh,
Wesleyne Greer:let me say, I love that. So you have had such
Wesleyne Greer:a amazing career. My question to you is, what is one thing that
Wesleyne Greer:you are most excited about accomplishing?
leslie venetz:One thing, honestly, I would say it's a
leslie venetz:recent like moment of pride. And it was having the courage to
leslie venetz:quit my corporate day job and become a full time entrepreneur.
leslie venetz:And you know, earlier, we were talking about intuition and
leslie venetz:trusting my intuition. And you know, even after all of the
leslie venetz:lessons, I've learned, were trusting my intuition was always
leslie venetz:the right choice. I still for like a full year, put up every
leslie venetz:roadblock I could to talk myself out of like listening to the
leslie venetz:universe, listening to my gut, doing sales team build our full
leslie venetz:time. And so it really did take a lot of courage and like a deep
leslie venetz:belief in myself to give up that safety net of a corporate job so
leslie venetz:that I could focus 100% of my time on, you know, what has been
leslie venetz:until now, like my purpose project and my passion project.
leslie venetz:So I'm pretty proud of myself for that.
Wesleyne Greer:It's a big step. I mean, anybody who's gone from
Wesleyne Greer:a corporate route, it's a full time entrepreneurship, this it
Wesleyne Greer:is scary. And I commend you for that, because it's definitely
Wesleyne Greer:not easy, especially a full time corporate sales job. It's not
Wesleyne Greer:like a regular nine to five, right? There is variable comp
Wesleyne Greer:there and you're like 100%, betting on myself. This has been
Wesleyne Greer:an amazing conversation. Lesley, we've talked about, I mean, all
Wesleyne Greer:things starting with tic tock, we talked about laying
Wesleyne Greer:boundaries, having a toxic workplace mental health. I mean,
Wesleyne Greer:this conversation has given me everything that I could have
Wesleyne Greer:ever imagined. I thank you so much for sharing your time with
Wesleyne Greer:us. So what is the one best place that people can get in
Wesleyne Greer:contact with you if they want to chat with you?
leslie venetz:Yeah, absolutely. Obviously, you can find me on
leslie venetz:Tik Tok at sales tips talk. And I'm also on Linked In. So please
leslie venetz:connect with me
Wesleyne Greer:there. Awesome. Awesome. Thank you again for
Wesleyne Greer:sharing your time, your talent, your expertise with us. It has
Wesleyne Greer:been an amazing conversation. Thanks so much, Leslie,
leslie venetz:thank you so much for having me. I really
leslie venetz:appreciated this conversation. And
Wesleyne Greer:that was another episode of the science of
Wesleyne Greer:selling stem. Remember in all that you do transform your
Wesleyne Greer:sales. Until next time.
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