This episode focuses on how authors can seek sponsorships from corporations. Becky is joined by Stephanie Chandler–Founder and CEO of the Nonfiction Authors Association and Writers Conference–who provides an in-depth explanation of what sponsorships are, how authors can find sponsors, the kind of services that sponsors will pay for, and how to decide if a sponsor is the right fit.
During the episode, Stephanie shares:
About herself, her work, and her books.
Why organizations want to sponsor authors.
How big an author’s platform or audience needs to be in order to attract a sponsor.
The range of activities that sponsors will pay for authors to do.
Her advice for how authors should sift through companies that approach them for sponsorships.
How an author can successfully attract sponsorships by reaching out to organizations.
Some real-world examples of sponsor agreements that she is familiar with.
The range of fees that a sponsor will pay for an author agreement.
Advice for deciding whether or not a sponsor is the right fit.
How PR firms can be helpful for attracting sponsors.
What should be included in a sponsor pitch and how long it should be.
Her suggestions for the subject line of emails that contain an author’s sponsor pitch.
The increased revenue someone can expect if they start to seek out sponsorships.
Her final thoughts about authors and sponsorships.