In this episode, Todd and Kelly explore cultural relevancy in relation to marketing, advertising, and branding.

How do you balance consumer perception with cause marketing like sustainability for example, while ensuring you stay true to your brand and brand promise?

Enjoy the discussion as they explore the risks and rewards of being seen as culturally relevant.

From the Olympics to navigating marketing and advertising challenges in an election year. Enjoy this week's episode!

Chapters:

• 00:00:00 - Introduction: Brand Responsibilities in a Digital World
• 00:01:09 - Understanding Cultural Relevance in Marketing
• 00:03:18 - Exploring the Spectrum of Cultural Impact
• 00:04:00 - Weighing the Risks and Rewards of Cultural Relevance
• 00:05:11 - Case Study: Olympics and Brand Alignment
• 00:07:03 - The Importance of Authenticity in Cultural Engagement
• 00:09:40 - Strategies for Navigating Cultural Relevance in Marketing
• 00:13:42 - Cause Marketing: Balancing Consumer Perception
• 00:24:41 - Final Thoughts: Personal Brand Advocacy
• 00:25:53 - Tackling Election Year Advertising Challenges

Links and Resources:

• Kelly Maguire on LinkedIn
• Todd Juneau on LinkedIn
• Vuja De Digital 

Thanks so much for joining us this week. Want to subscribe to Contrary to Popular Opinion? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!