Store colleagues or associates represent both a major investment and key point of difference. But the role of people in stores had changed significantly in recent times and continues to do so. To help us understand more, Nikki Baird, VP of Strategy for Aptos, joins to explore why it's critical to understand the role of colleagues and how to get the most from your people.

Listen to this episode to discover:

• Which aspects of the role of the store colleague or store associate are changing?
• The challenges created by these changes which impact store colleagues.
• As Gen Z becomes a greater proportion of customers and colleagues, how does this further change the role of colleagues? 

 Find the full show notes at www.obandco.uk/199.