Artwork for podcast The Brand & Market Podcast - Turning Airbnb Listings into Legacies
Building a Short-Term Rental Portfolio Across Multiple Countries with Zac Willms
Episode 7417th December 2025 • The Brand & Market Podcast - Turning Airbnb Listings into Legacies • Ali Haney, AirBnb Host
00:00:00 00:44:36

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Are you wondering what’s possible for you as a short-term rental owner?  In today’s episode, I’m talking with real estate investor and property manager Zac Willms. Zac shares his inspiring story from launching a highly-successful glamping resort in Canada to now managing multiple villas in Mexico. If you're ready to expand your short-term rental portfolio, get ready to be inspired by this episode!

Time-stamps:

Introducing Zac Willms (1:02)

Zac’s start with living in and renting a duplex (3:07)

A lucky start with zoning laws (4:56)

Developing a glamping resort (6:58)

What Grotto Getaway looks like today (10:53)

The acquisition process of such a unique property (15:35)

Transitioning the campsite into a luxury glamping resort (18:44)

Short-Term Rental Acquisition Checklist (21:53)

Strategies for boosting each unit (22:45)

The finances of glamping (24:19)

From Canada to Mexico (26:06)

Managing villas with Zuna Stays (29:19)

A typical day as a property manager (31:25)

Zac’s differing roles between Canada and Mexico (33:41)

Social media marketing strategy for growing your audience (36:23)

How to be the best in your brand and market (42:33)

Mentioned in This Episode:

10% off your stay in Tulum with code BACKTOZUNAPARADISE: zunastays.com

Short-Term Rental Acquisition Checklist: brandandmarket.myflodesk.com/str-acquisition-checklist

Connect with Zac:

Grotto Getaway: grottogetaway.com

Zuna Stays: zunastays.com

Instagram: instagram.com/zacwillms


Connect with Ali: 

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co


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