Sustainability is a hot topic — and this isn't just another trend! Our planet is in crisis, and we have a responsibility to act. To share what you can do as a dentist to reduce your footprint on Earth, Kirk Behrendt brings back Dr. Christian Coachman, founder of Digital Smile Design, along with his friend Dr. Markus Tröltzsch, co-founder of Greenviu. Being environmentally friendly isn't about politics — it’s about leaving this shared home in a much better place. To begin your sustainability journey in your practice, listen to Episode 799 of The Best Practices Show!
Learn More About Dr. Tröltzsch:
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Episode Resources:
Main Takeaways:
- Sustainability is not just a trend. It’s time to take action.
- Start talking to your team about sustainability and its importance.
- As medical professionals, you do no harm. Follow this rule for our planet.
- Being sustainable is not about green politics, eco-terrorism, or communism.
- 60% of dentistry’s footprint comes from the commute of workers and patients.
- There are many ways that climate change is negatively affecting human health.
- Look for ways to waste less and use digital whenever possible to be more efficient.
- Medicine will always have a significant footprint, but we can find ways to compensate.
Snippets:
0:00 Introduction.
1:09 Dr. Tröltzsch’s background.
2:24 Why Greenviu was founded.
9:30 Data on the harm of climate change to human health.
16:05 Reduce, replace, and compensate, explained.
19:39 Eco-friendly products, trends, and marketing in recent years.
23:58 The recent backlash against climate change.
28:09 What dentists can do to be more sustainable.
36:11 How Greenviu plans to move the industry forward.
40:30 Final thoughts.
Dr. Christian Coachman Bio:
Combining his advanced skills, experience, and technology solutions, Dr. Christian Coachman pioneered the Digital Smile Design methodology and founded Digital Smile Design company (DSD). Since its inception, thousands of dentists worldwide have attended DSD courses and workshops, such as the renowned DSD Residency program.
Dr. Coachman is the developer of worldwide, well-known concepts such as the Digital Smile Design, the Pink Hybrid Implant Restoration, the Digital Planning Center, Emotional Dentistry, Interdisciplinary Treatment Simulation, and Digital Smile Donator. He regularly consults for dental industry companies, developing products, implementing concepts, and marketing strategies, such as the Facially Driven Digital Orthodontic Workflow developed in collaboration with Invisalign, Align Technology. He has lectured and published internationally in the fields of esthetic and digital dentistry, dental photography, oral rehabilitation, dental ceramics, implants, and communication strategies and marketing in dentistry.
Dr. Markus Tröltzsch Bio:
Dr. Markus Tröltzsch received his DMD from the University of Erlangen-Nuremberg in 2005 and graduated in medicine from the same university in 2010.
Dr. Tröltzsch continued his dental studies in 2008 and 2009, specializing in restorative and esthetic dentistry (Curriculum DGÄZ). He spent six months in the Department of Surgery at the University of Sydney in Australia, then proceeded to the Department of Maxillofacial Surgery at the University of Zurich in Switzerland. Afterwards, he performed his residency at the university clinics in Bochum and Göttingen in Germany where he passed the board exam for maxillofacial surgery.
Dr. Tröltzsch was appointed as consultant and senior physician for maxillofacial surgery at the University of Göttingen from January of 2016 until September of 2016. He maintains a private office for dentistry and oral and maxillofacial surgery in Ansbach, Bavaria, Germany and directs the Department for Oral and Maxillofacial Surgery at the hospital of Ansbach, Bavaria, Germany with his father and brother.
