In the latest edition of Omni Talk’s Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Avalara, Mirakl, Ownit AI, and Ocampo Capital Chris Walton and Anne Mezzenga discuss: Doordash And Lyft Upping The Ante

For the full episode head here: https://youtu.be/uDYRYCTUsOk

DoorDash and Lyft are partnering up specifically, and According to a DoorDash press release, Dash Pass members will unlock monthly rideshare benefits at no additional cost, and eligible Lyft riders will receive a free trial of dash Pass starting Oct.

30.

DashPass members and Lyft riders receive exclusive monthly benefits to save on both services, including and get ready 5% off on demand lift rides and 10% off scheduled airport rides, up to four per month combined, two free priority pickup upgrades per month, a three month free dash Pass trial for new members and also just in time for the holiday season, Dash Pass members and lift riders who link their accounts by December 31st will receive an upgraded perk of 50% off up to four scheduled airport rides through the end of the year, as well as 50% off one DoorDash order.

Ann Yes.

I joked earlier about how you signed us both up for Walmart Plus.

So upon hearing the news about DoorDash and this new partnership, how long did it take you to link your DoorDash and Lyft accounts?

Seconds.

I mean seconds.

I've already used the benefits, like I've already used my 50 DoorDash order.

I've already done that yet.

Yeah, I already went in and we got a discount on our last Lyft ride from this weekend.

I mean it was, it's amazing and I think it's such a smart partnership, especially when you're kicking this off like, like you mentioned in the read, like 50% off airport rides right now, like when right in the peak travel season and then 50% off a DoorDash order, like that's enough right there to kind of make this at least your first few months of DoorDash.

Totally, totally worth the investment.

100%.

And I think the other thing too is that if I look at Gen Z and Millennials and where they're prioritizing spending money right now, travel is a big one and food delivery like you look at DoorDash and who their, their subscribers are, like these are, these are great, great companies to be merging because everyone wins.

Like Lyft and DoorDash both get valuable customer data that they can share.

Customers are getting discounts on the things that they're already seeing significantly spending money on each week.

And I think that down the road too.

Chris, I'm curious to hear your thoughts on this, but I wonder if there's not like tech implications that can help here Once Lyft and DoorDash start integrating their systems, like can you start routing using routing platforms for DoorDash can you have dashers that are.

Both pick up, both people pick up, just like Uber Eats is doing.

I think really this comes down to the whole, is the greater than the sum of its parts.

Like, collaboration here is going to be the responsibility now of every service provider out there.

You're going to have to find those angles of where you can provide consumers with the best experience by finding the partners that, that most closely align with you.

Yeah, right.

Yeah.

I mean, I mean, my.

The funny thing about this story to me is I actually signed up for this one before you did.

I actually saw this and I texted you and it was so easy.

Like, that's what I couldn't believe.

Like, there's just a.

There's just a, like a, an advertisement on top of my DoorDash app says, link your Lyft account.

I was like, sure, why not?

But, but yeah, and I mean, I agree with everything you said.

The implications for me are.

I think the two angles I would bring to the discussion are, on the one hand, you have here DoorDash and Lyft linking up, which is for those that remember, not that dissimilar to When Instacart and UberEats started locking arms, you know, a while back.

But the point I think you're making here is the discounts and the promotions of this hookup combined with the other advantages of the Dash Pass relative to Instacart, like particularly the max streaming service, the return options, that makes this whole thing so much more appealing to me than the Instacart and Uber Eats partnership.

On paper.

Yeah.

And on the other hand.

Yeah.

And then on the other hand, the other thing it gets me thinking about is who has really set themselves apart this year in the subscription landscape.

And like, if we just step back and we just say, who has won the subscription battle this year?

The answer is clear to me that Walmart and DoorDash have.

Wait, wait.

Right, Good, good one, good one, good one.

But maybe, I mean, they, they're actually doing something unique.

Right.

Which is interesting.

So, like, that's my point here is like, I think Walmart and DoorDash have gone leaps and bounds beyond what people expected.

And.

But you know, who is left kind of holding the bag here proverbially is Amazon Prime.

And I hate to say that because we used to work with the VP of Amazon Prime, Jamil Ghani.

But really what is, what has prime done to differentiate itself from the pack in the last year?

It feels like nothing.

It feels like the competition is caught up and that everyone else is providing more value now.

So I hope this serves as a wake up call to prime leadership, honestly, because I think it's time prime leadership gets more creative.

Yeah, well, especially when the price is going up for prime too.

Like, I think that's the other thing.

Prime's also more expensive now.

Yeah, you can all these options.

Yeah, yeah, for sure.

Yeah.

I love that you brought that up because I do think it's really important for people to be thinking about like, where's the traffic going?

Where are people headed?

Where's this next generation going to prioritize that monthly subscription?

And it certainly seems like Walmart and DoorDash are making much more compelling offers.