I’ve talked to a lot of people who’ve built something from scratch, but few have done it quite like Aliett Buttelman with Fazit. From modeling as a teenager to launching a beauty brand with a tiny budget and a bold idea, Aliett is the definition of scrappy, creative leadership. 

What started as an experimental product line born in a WeWork has grown into a viral beauty brand, Fazit. Aliett shares about a game-changing moment when Taylor Swift showed up wearing glitter freckles at an NFL game, and what she did to make the most of that moment.

In this episode, Aliett opens up about the grit it took to go all in, the clarity that came from rejection, and the powerful lessons she’s learning now as a young CEO at the center of a cultural wave.

 What You’ll Discover:

• Why early rejection was the best crash course in resilience (05:00)
• The story behind launching a brand with no plan B (06:23)
• How glitter freckles ended up on Taylor Swift’s face (21:00)
• What it really felt like to watch everything change overnight (24:00)
• The scrappy media blitz Aliett pulled off in 48 hours (25:00)
• What leadership looks like when you’ve never had a boss (41:00)
• The advice Aliett gives every aspiring entrepreneur (44:47)

From dorm room dreams to national headlines, Aliett’s story is a masterclass in trusting your gut to build something that feels like you, even when the road is unclear. If you’ve ever had a wild idea that wouldn’t let go, this one’s for you.

Watch the video version on YouTube: https://youtu.be/xWyCH0ZluuI 

For a full transcript and blog post, click here: https://www.lindsaycz.com/show-notes/aliett-buttelman 

Connect with Aliett and Fazit on Instagram: https://www.instagram.com/fazitbeauty/