Artwork for podcast The Best Friends Podcast
Marketing during a crisis w/ KC Pet Project's Tori Fugate
Episode 11226th May 2022 • The Best Friends Podcast • Best Friends Animal Society
00:00:00 00:43:44

Share Episode


Many animal shelters across the country are struggling right now. In most areas, intake is up, and positive outcomes are down. With other factors impacting our industry, such as staffing issues and the economy, what is happening is nothing short of a crisis.

If you are experiencing this, you know that it can be hard to maintain lifesaving when the number of animals coming in doesn’t slow down. Creating compelling content for the public and the media is a vital piece of the puzzle to getting the animals in your care out into foster and adoptive homes.

One community that has found ways to maintain its impressive live release rate is Kansas City, Missouri. This week we spoke with Tori Fugate, the chief communications officer for KC Pet Project, about how they’ve managed to keep up the lifesaving pace.

We want to hear from you. How is your community doing right now? Share your story with us. You may be featured on a future episode! Email:

Check out resources from this episode by visiting the website for The Best Friends Podcast: