When I was a first-time course creator in 2015, I was excited and scared at the same time. The tension around building fast or building thoughtfully was difficult to navigate. In today’s session, I’m discussing three important questions that I wish I had asked myself back then.
You’ll Learn:
3 questions to ask before launching your online course:
Do I want a “strip mall or a skyscraper”? (This concept comes from a session with Nathan Barry of ConvertKit and Jay Klaus of Creator Science.)
- Both models require energy in different ways, and both have several benefits and challenges.
- The key question to ask: What do I want to optimize for?
- Why I have gone from a strip mall to a skyscraper mode
Where should I focus my marketing?
- Focus on one platform at a time.
- Remember that it takes time to build trust and rapport.
How can I validate my online course?
- The secret is to validate with paying students each step of the way.
- Take a long-term view and grow slowly with care, intention, and thoughtfulness.
Resources:
Want to launch your online course?
Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekit
Looking to launch a successful podcast?
Please check out our free "Using Podcasting To Grow Your Business" workshop for therapists:
https://sellingthecouch.com/podcastingworkshop
Mentioned in this episode:
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