Welcome to The Free Ranger, a podcast about telling the stories that matter. On this podcast, we’ll be learning about storytelling from the people who turn important issues into stories: the writers, filmmakers, marketers, academics, and other professionals who weave together the facts to create compelling narratives that make a difference.

This season, we’ll be speaking with experts on Marketing Ethics—the moral principles that guide us as we tell stories about products, services, and organizations, and how to make sure we’re putting those principles into practice.

We’re happy to welcome Heather Salazar, Associate Professor of Philosophy at Western New England University. Heather’s research focuses on the nature, origin, and force of our obligations to ourselves and others, exploring the concept of enlightened self-interest from both Western and Eastern perspectives. She is the author of Creating a Shared Morality, a book discussing the potential of neo-Kantian ethical constructivism as an ethical framework for our modern world. She is also the co-editor of Mind Over Matter, a collection of essays on the spiritual dimension of human achievement.

In our discussion, Heather shared her thoughts on the Nikola scandal, the value of multiple ethical frameworks in marketing and business, and the importance of remembering what truly matters when we’re faced with tough ethical choices…

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Links Etc.

Heather Salazar Faculty Profile

Heather Salazar Website

The Philosophy of Spirituality

Mind Over Matter

Business Ethics Case Analyses

Free Range

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Featuring background music by MarkJuly and Sergei Chetvertnykh

Intro/outro music by Alex Grohl