What does it actually take to build a firm that lasts generations—not just decades?
Mike Carragher has lived that question. As the leader of VHB, one of America's best-managed private firms, Mike took the stage at the ElevateAEC Conference to pull back the curtain on nearly 50 years of intentional growth—from a small shop navigating the savings and loan crisis to a purpose-driven organization that keeps getting stronger with age.
This isn't a story about surviving. It's a story about building something worth handing off.
In this episode, Mike breaks down how VHB has stayed disciplined about the long game — balancing short-term performance with long-term viability, developing leaders before they're needed, and embedding culture, strategy, and technology into the firm's DNA in ways that actually stick. If you lead or own an AEC firm and you've ever wondered what separates good companies from generational ones, this episode is your roadmap.
All this and more on this episode of the Zweig Letter podcast.
Mike Carragher is the CEO of VHB, a leading generational engineering and consulting firm grounded in long-term vision and employee stewardship. As VHB’s first non-founder president, Mike has guided the company through significant growth, technological transformation, and a celebrated culture, positioning VHB as a model for multi-generational excellence in the AEC sector. He is renowned for his collaborative leadership, commitment to inclusivity, and active engagement within industry organizations.
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Welcome to the Zweig Letter Podcast. I'm Randy Wilburn.
Speaker:Today's episode comes from a special series we recorded
Speaker:at Zweig Group's Elevate AEC conference in San
Speaker:Antonio, Texas. For those who aren't familiar with
Speaker:Elevate AEC, it's Zweig Group's annual
Speaker:gathering of AEC industry leaders.
Speaker:3 days of keynotes, breakout sessions,
Speaker:awards, and candid conversations about the future
Speaker:of architecture, engineering, and construction.
Speaker:The content we captured was exceptional, and we wanted to
Speaker:share it with a wider audience. So whether you're listening to
Speaker:a keynote address or a breakout session, you're
Speaker:getting insights from the people shaping the industry.
Speaker:And if you want to learn more about attending a future Elevate
Speaker:AEC conference, visit
Speaker:zwieggroup.com. Now let's
Speaker:dive in. Welcome
Speaker:to the Zweig Letter Podcast, putting
Speaker:architectural engineering planning and environmental
Speaker:consulting advice and guidance in your ear. Zweig
Speaker:Group's team of experts have spent more than 3 decades
Speaker:Elevating the industry by helping AEP
Speaker:and environmental consulting firms thrive. And these
Speaker:podcasts deliver invaluable management,
Speaker:industry, client, marketing, and
Speaker:HR advice directly to you free of
Speaker:charge. The Zweig Letter Podcasts,
Speaker:elevating the design industry one episode at a time.
Speaker:To get us started today, I am honored to introduce our opening keynote
Speaker:speaker, Mike Carragher, CEO of VHB, a generational
Speaker:company with a long-term mindset. Mike
Speaker:is a visionary leader with a passion for
Speaker:elevating not only VHB but the entire AEC
Speaker:industry. As VHB's first
Speaker:non-founder president, Mike has steered the company through a
Speaker:transformational period of strategic strategic growth, geographic
Speaker:expansion, and technological advancement. Known for his
Speaker:personable style and enthusiastic pursuit of excellence, Mike
Speaker:inspires VHB's diverse team to continually raise the bar
Speaker:by embracing new technologies and finding innovative solutions to their
Speaker:clients' complex challenges. Mike is
Speaker:active in numerous professional associations, including the ACEC
Speaker:Research Institute, where he is the outgoing chair. That's where I met Mike,
Speaker:and I'm thrilled to have him kick us off on our big
Speaker:day of celebration. So please help me welcome Mike Carragher to the
Speaker:Elevate stage.
Speaker:Good morning, everybody. Everybody up and rolling?
Speaker:I'm on East Coast time, so I've been up
Speaker:coffee-loaded, ready to go. So it is really, really fun to
Speaker:be here today. Yesterday was such a great day
Speaker:of all the pieces that kind of, if you think about how they all weave
Speaker:together, that is kind of, you can look at it as like, oh my gosh,
Speaker:there's technology, there's culture, there's kind of mindfulness
Speaker:elements, there's the systems I'm using. What I
Speaker:wanna do today is kind of walk you through,
Speaker:it was interesting when I was asked to tell the VHB story
Speaker:and kind of what we've learned to, about ongoing kind of
Speaker:success. And as I was listening yesterday, I'm
Speaker:like, it is all those things and they can feel like they're a disparate array
Speaker:of items. But if you
Speaker:take Lin Wong's guidance and kind of step back and go
Speaker:slow to go fast, you can do some pretty
Speaker:amazing things. And that's what the founders of
Speaker:VHB, started, and I've had the
Speaker:opportunity to kind of continue to build on that. So what I want
Speaker:to do today is I feel like
Speaker:I— it was pretty daunting to try to think of how do you tell the
Speaker:whole story. So I come to you today,
Speaker:and I stand here today really as a
Speaker:steward, an earnest steward of VHB's long
Speaker:ongoing legacy of success. So steward
Speaker:and stewardship and the idea of legacy and
Speaker:ongoing— I, I loved the infinity symbol that was flying around.
Speaker:Um, that's what we spend a lot of time
Speaker:thinking about at VHB. We're a company, kind of a
Speaker:partnership, really committed to a long arc of
Speaker:success and ongoing viability with a goal of
Speaker:making sure each of us leaves the company better than we found it.
Speaker:So I stand here kind of proud of that legacy and just, just give you
Speaker:a few snapshots of kind of what that means or how that plays
Speaker:out. Is
Speaker:clickers— there we go. So
Speaker:VHB has been around for 49 years and it really has
Speaker:been this kind of ongoing, constantly upward
Speaker:trajectory. And we've gotten there by avoiding
Speaker:short-term thinking and really just focus on kind of
Speaker:conscious growth and viability. And this concept
Speaker:of the last 5 years of kind of thinking about it as an infinite
Speaker:arc of success, and what would you do if you were creating an infinite arc
Speaker:of success? And, and that term kind of came out of the,
Speaker:the Simon Sinek book. Of, I think it's 2021. If you get a chance to
Speaker:read it, it's really good. And we're a company that's
Speaker:really proud of this idea of being constantly
Speaker:and consistently recognized as the best place to work, but not just the best place
Speaker:to work, but a place that's constantly pushing the
Speaker:boundaries on technology, about doing amazing things for our
Speaker:clients, about being recognized for our culture, about
Speaker:creating an inclusive place for all our people to come together. To do
Speaker:really great things. And then this last year being recognized,
Speaker:you know, as one of the best-managed private companies
Speaker:in America. I'll come back to that in a little bit. And
Speaker:I come to you with this kind of just
Speaker:humble confidence of what our people say
Speaker:about us. This really is a team element. Survey— or excuse me,
Speaker:Culture Amp, who does our internal surveys of our people, every year for
Speaker:us. They've come back to us, and we, we kind of set a benchmark of
Speaker:top quartile of all service professional
Speaker:services companies, not just our industry here, but professional services.
Speaker:And, and they're kind of amazed at the constant level of engagement
Speaker:that we get, you know, from people being willing— first, to being willing to
Speaker:take it, and then the items that really kind of focus
Speaker:around Driving engagement and unbelievably proud to say
Speaker:92% of our people actively say they're proud to work for VHB,
Speaker:you know, and an incredible number recommend it as a great place to work
Speaker:to friends, carriers, colleagues. I mean, this is why you put these
Speaker:things together and it's why, like I said, I was really
Speaker:kind of excited to talk about our story
Speaker:because it is a story. It's an ongoing effort. It is something that you
Speaker:can't race through, but it is really built on taking the
Speaker:long-term view. And through it all, it's a
Speaker:quest about balance.
Speaker:It's the idea of balancing short-term and
Speaker:long-term thinking, always kind of finding the right balance of those,
Speaker:recognizing that you need to keep them in balance.
Speaker:Balancing kind of focus on our people
Speaker:as well as strong business performance. Again, finding that
Speaker:right balance. If one gets out of balance, things are really hard to, to
Speaker:regain. And then this idea of even just in your ongoing
Speaker:element of business, making sure you're delivering the business plan, but you're
Speaker:also advancing the strategic plan at the same time. All these
Speaker:elements need to come together, but I'm getting ahead of myself 'cause
Speaker:I know it's been interesting learning about new firms here. So if some of you
Speaker:don't know VHB, VHB, we've been around since
Speaker:1979. We focused on the East
Speaker:Coast, and, and there's a reason, and I'll tell you about that later, so far.
Speaker:Um, but we're really a group of
Speaker:2,200 passionate professionals— engineers, planners, scientists,
Speaker:designers, technologists— who are really committed to this
Speaker:idea of inspiring our people, partnering with our clients and
Speaker:communities to create a sustainable future. That idea of
Speaker:really having a purpose drives so much of what we do.
Speaker:And then this best-managed company, uh, like I said, wasn't
Speaker:something I even realized existed until about 2 years ago.
Speaker:But Deloitte and the Wall Street Journal look across
Speaker:privately owned companies in excess of $250 million in annual revenue,
Speaker:and they come in and You know, they interview, they
Speaker:deep dive interview your entire leadership team. Then they want all kinds of
Speaker:information. They ask, and they're grading you on strategy,
Speaker:execution, culture, governance, financials.
Speaker:And to be one of only 2 or 3 engineering firms in that group that
Speaker:they chose this year was really a proud moment for VHB. And
Speaker:like I said, it was kind of, it made everybody in the company kind of
Speaker:sit up even straighter and be really proud that we've kept all 5 of those
Speaker:items in balance. So at VHB, what
Speaker:we do is we work for transportation agencies,
Speaker:real estate industry, institutions, colleges, universities, hospitals,
Speaker:the energy industry. Um, we do work with the federal government,
Speaker:not at a large scale, kind of USDOT, National Park Service,
Speaker:Fish and Wildlife, and then state and local government. And for them,
Speaker:We're constantly thinking about how do you weave together mobility,
Speaker:community enhancements, environmental stewardship.
Speaker:And so we're really trying to weave those services together if we built them out.
Speaker:So the VHB story
Speaker:started in '79, and there's a, there, it's like you can
Speaker:almost see if you look at VHB's performance over the years. You see
Speaker:this inflection point. So I'll tell you how it started, what the big
Speaker:inflection point was, what happened there, and
Speaker:then how it really started to take off. So 1979, 4
Speaker:traffic engineers in Boston, they were working for
Speaker:a firm that was acquired. The acquisition went really
Speaker:bad. They all decided to leave. They were gonna start 2 different companies.
Speaker:The two young guys told the two older guys, um,
Speaker:we're only gonna come to work for you if you two get together. You're private
Speaker:sector traffic, you're public sector traffic. We think you two need to
Speaker:work together. So that's the four of them put together VHB
Speaker:and they went about doing traffic engineering and pretty soon
Speaker:they started to add civil engineering services and they
Speaker:kind of shot outta the gate. Things were just, you know, it was right
Speaker:time in Boston to start a firm. So they started advancing.
Speaker:They, they really, you know, kind of were picking up clients, adding the civil
Speaker:engineering service, starting to think about how do you think about these together, not in
Speaker:silos. In 1984, their
Speaker:clients, you know, only 5 years in, were saying, could you help us in Florida?
Speaker:And could you help us down in— so that's how we opened a Miami
Speaker:office. Could you help us in Orlando? Could you help us in
Speaker:Providence, so we opened offices there. You know, and they kept going.
Speaker:They were building. They were building their name, building their brand, really focusing
Speaker:on kind of how to run the company. And then they went to New
Speaker:Hampshire. They saw opportunity. First time they strategically thought of,
Speaker:you know, we're being asked by clients up there, maybe we should go up there
Speaker:and expand that. You know, so they were really hitting their
Speaker:stride in the late '80s. And as you can tell, I've been
Speaker:around for a while, so I do remember the '80s. And,
Speaker:The late '80s, we were just starting to come out of the malaise of the
Speaker:late '70s, early '80s. VHP was really hitting their stride.
Speaker:And then in 1989, savings and loan crisis happened.
Speaker:A lot of other things have happened since then, so a lot of people don't
Speaker:remember, but there was a time there was 1,000 banks closed
Speaker:and defaulted on half a trillion dollars worth of loans.
Speaker:Absolutely decimated the real estate and development industry
Speaker:in New England. And the majority of VHB's clients
Speaker:went out of business, went under. VHB had been
Speaker:growing, so contracts, well, they didn't really have contracts. They knew that
Speaker:people would pay. So VHB was in really dire straits.
Speaker:The work had dried up, the financial aspects were in
Speaker:trouble. Then the bank
Speaker:called, said, "We'd like to meet with you." They
Speaker:called VHB's loan. VHB went into a panic,
Speaker:founders went into a panic. They sat down with their attorneys, they sat down,
Speaker:you know, with their advisors. To
Speaker:a person, the advisors and the attorneys said, "You should
Speaker:declare bankrupt and then just go start over again." And
Speaker:this proud group of people with really great integrity
Speaker:said, no, we can't do that. We're gonna
Speaker:find our way through this. So
Speaker:they mortgaged their houses, they found an upstart bank
Speaker:who was willing to take a chance on these guys. They
Speaker:had to reduce their staff from about 250 to about
Speaker:140. Again, the work had just literally
Speaker:disappeared. And they went about
Speaker:delivering on all of their commitments to all of the clients who were still
Speaker:there. They started, you know, feeling, okay,
Speaker:we're gonna work our way through this. And man, they just worked
Speaker:around the clock delivering anything they could to keep the company going,
Speaker:to pay their ongoing bill, back bills and ongoing bills, pay the staff.
Speaker:And they really started to come out of this in the early '90s.
Speaker:Saying, wow, you know, I think we're gonna make it. And each year
Speaker:they would kind of check the financials. And then
Speaker:it kind of hit them at the end of '91, '92, this feeling of
Speaker:what are we doing? This is like a merry-go-round or a
Speaker:Ferris wheel, pick your analogies. We put our
Speaker:heads down, we work our tails off. At the end of the year, we see
Speaker:if we made enough money. And then we start all over. There's gotta be something
Speaker:more. Now the other thing that was just starting to happen in the Boston
Speaker:area was the Big Dig was
Speaker:being talked about as a potential project. Wasn't committed yet.
Speaker:Central Artery Third Harbor Tunnel project, biggest public infrastructure
Speaker:in America's history, you know, at about $15 billion all
Speaker:in. Every company
Speaker:companies in the US and around the world wanted a Boston
Speaker:operation so they could say they were a local team
Speaker:and get in position to get contracts on the Central Artery project or the Big
Speaker:Dig project. So everybody was knocking on VHB's door. And
Speaker:these founders, you know, and the few other people they brought into the
Speaker:ownership were sitting back saying,
Speaker:we just went through this absolute devastating situation
Speaker:in the late '80s. The team around us helped us through this.
Speaker:No, we want to figure this thing out. We want to kind of
Speaker:create a more viable company. We really want to
Speaker:create a company that it's got a
Speaker:culture and a purpose. And, you know, we have to think about
Speaker:an ownership model and they really, this is when the
Speaker:VHB of today, this inflection point,
Speaker:really started to make this turn. They went through a lot of years of kind
Speaker:of introspection, research, discussion with all kinds of people in our
Speaker:industry, outside our industry, and they wanted to find a way to move beyond
Speaker:just get to the end of the year and make a profit and then
Speaker:start over again. They wanted to figure out how do you really
Speaker:create an empowered company
Speaker:that could go on. And they started realizing
Speaker:you needed to figure out a way to weave together a purpose that would
Speaker:engage and inspire your people. You
Speaker:need to really be able to focus on your
Speaker:people. Have your people be part of a team,
Speaker:not owners, employees, but really kind of bring it all together.
Speaker:and that you had to be thinking strategically.
Speaker:In fact, when they rolled this out, Rich Hagen, the
Speaker:H in VHB, he was the president for the first 20 years, at the first
Speaker:stockholders' meeting I went to in 1999, he pulled
Speaker:out this cord and the saying
Speaker:that a cord of 3 strands
Speaker:is rarely broken. And
Speaker:I still have that piece of rope on my desk today.
Speaker:It really hit me, the importance of how do you bring these things
Speaker:together in a way that would empower a
Speaker:company to go on.
Speaker:So that's what I want to talk through, 'cause that's really what
Speaker:has made VHB into what we are today and why I'm so
Speaker:proud to stand up here today. So first off, this idea of purpose.
Speaker:You know, research tells you firms with a purpose, a real unwavering
Speaker:commitment to a clear, compelling purpose beyond
Speaker:just a business performance, outperform firms who
Speaker:don't. In fact, they're 3 times
Speaker:more likely to retain employees.
Speaker:They're 30% more innovative.
Speaker:A rate of return, return on investment of 13.1, which outstrips
Speaker:the market over the long term, and 64%
Speaker:more likely to retain their staff.
Speaker:So this was really important, all of these elements. But how do you
Speaker:do this? How do you create a purpose? And how do you start thinking about
Speaker:a culture of innovation and engagement to really
Speaker:drive success? These are all really good things to work on. So they went
Speaker:about this. They got together their 15 leaders
Speaker:and they kind of spent time over the course of a year
Speaker:thinking of, okay, what is our purpose? Who are we? What are we trying to
Speaker:do? And they put together, which was
Speaker:really kind of interesting in the mid-'90s, this was kind of a new
Speaker:idea, especially in our industry. And they started living
Speaker:with it. And it's a collection of things. If you really start looking at it
Speaker:with how we look at things now, There's elements of core
Speaker:values, of culture, of strategy, but it's made them
Speaker:start thinking as they live with it. Okay, wow, we have to really be thinking
Speaker:about our culture. I guess that
Speaker:phrase sweatshop that's used about VHB, we gotta figure out
Speaker:how to not act like that.
Speaker:Securing our employees' future. Well, this is where the whole big dig,
Speaker:should we sell question came up. That's a one-time
Speaker:hit for maybe the key leaders of the company, but if you were trying to
Speaker:secure your employees' futures for ongoing, that's not gonna work. We have
Speaker:to think about that. Wow, technology. I guess we start,
Speaker:we have to become better business performers to afford investments of
Speaker:technology. And we really need to start thinking about how do we manage this
Speaker:company professionally. So first thing they
Speaker:went, was core values. They spent a long time, not just the
Speaker:15 of them, but talking to the whole staff. And they really came around these
Speaker:elements, which today still stand as our core values.
Speaker:And this idea of integrity and quality in what we do,
Speaker:the idea of collaboration, right? Not just communicating and working together,
Speaker:but how do you really come together to
Speaker:arrive at the best solution? Not win the point in a
Speaker:discussion, around a table, right? How do you—
Speaker:you know, in the mid-'90s, the idea of diversity was,
Speaker:wow, we have a lot of women coming into our, our workforce at VHB.
Speaker:How do we address this? How do we, you know, address the different needs and
Speaker:perspectives? How do you think about people of multiple generations working in a company?
Speaker:You needed to embrace all of that. So
Speaker:stewardship, balance, this idea of How do you
Speaker:balance, you know, kind of your work and home life? In the '90s,
Speaker:that was the big thing. It was the question. So how do you make sure
Speaker:you have superior financial performance so you can afford to do these things and develop
Speaker:a learning and development program that would continue to create
Speaker:a long line of people ready to take VHB forward?
Speaker:So then they went to work on, okay, what core values are
Speaker:that? What's really our purpose or our mission? And in '96, it was
Speaker:really Okay, we need to be connecting what we're doing with our
Speaker:communities. This idea of, you know, results for our clients and benefits
Speaker:for our communities, right? It wasn't about profit, it was
Speaker:about that at the ultimate. Why do we have a company? Well, we've got technical
Speaker:expertise, we wanna solve these challenges for our clients, but we wanna do them
Speaker:with a way that's respectful and understands the positive impacts they can
Speaker:create on our communities. Now over time, we revisit this,
Speaker:you know, kind of every 10, 15 years. And then coming out of the
Speaker:recession, when everybody had their head down for a while,
Speaker:in the '10, '11, 2010, 2011, '12, we had to get
Speaker:everybody thinking, no, we're trying to deliver future-focused solutions
Speaker:that shape sustainable, resilient, and equitable communities. And
Speaker:that again got people thinking about it, and it kind of
Speaker:sharpened and changed this filter as we were making decisions. And then
Speaker:most recently, it was really about this idea
Speaker:of becoming what I, what I showed you, inspiring our people and partnering with our
Speaker:clients and communities to create a more sustainable future. This is our North
Speaker:Star, and our people challenge us if they
Speaker:feel we're not holding our end of that, which is
Speaker:great because it helps you focus. It helps people
Speaker:understand what you're doing. So when, you know, kind of
Speaker:the idea of sustainability started coming into the lexicon and you know,
Speaker:around 2000, it was like, yes, we need—
Speaker:this is the way we've been thinking about what we're doing and its impact on
Speaker:the communities that we're working in. So we should be a founding member of
Speaker:the Institute for Sustainable Infrastructure and help fund the development of
Speaker:Envision. And we should be looking at, you know, how to move
Speaker:towards kind of net zero on, on our projects, on our operations.
Speaker:But it made those decisions easy because of the filter we're thinking through.
Speaker:So, you know, purpose, core values,
Speaker:you know, now they're thinking of, okay, what does all this mean to our ownership
Speaker:model? So 1997, um,
Speaker:Rich Hagen came across this book, The Living
Speaker:Company by Ari DeGoss. It's a really interesting book. It
Speaker:still holds up today. This idea that if you look at companies
Speaker:over history, companies who have succeeded for
Speaker:multiple generations, not just multiple decades, what
Speaker:do you find? They're companies that think of the company
Speaker:like truly like a living organism. This idea
Speaker:of it really is a living organism that, that has to
Speaker:be able to adapt where people are your core
Speaker:asset. It is about the people. And
Speaker:leadership's role is to really think about how do we renew,
Speaker:not how to remain rigid, and this is what we do.
Speaker:So the job of leadership becomes balancing
Speaker:continuity with adaptability and
Speaker:cultivate relationships, resilience, and
Speaker:purpose, not just efficiency and profits.
Speaker:And as you started to think of, okay, well, that That works.
Speaker:And how would we generate an ownership model like that?
Speaker:This is what the generational company, which is talked about— and this is the
Speaker:biggest thing that changed VHB and, and the most common thing
Speaker:you'll hear talked about, you know, in the halls of VHB— is part of this
Speaker:generational company and this responsibility of stewardship. This
Speaker:idea really of all of us and the company being stewards
Speaker:to leave VHB in a better condition than we found it this idea that long-term
Speaker:success is a shared responsibility. It's a
Speaker:shared responsibility across the board to think about this continuous
Speaker:improvement and to pass on a healthy organization and to balance the
Speaker:performance of what we're doing with our communities and
Speaker:our people. So the ownership of
Speaker:VHB and the opportunity for ownership
Speaker:really asks you to act like a steward and to constantly
Speaker:think about these elements of balance. Now, we're owned by about
Speaker:23% of our employees, but if you look at people who've been with
Speaker:VHB more than 7 years, it's almost half of our employees. So
Speaker:people who've been there and kind of understand what it means, and they understand
Speaker:these ideas, and they find value and
Speaker:purpose from it. To be part of an employee-owned company,
Speaker:it's something we're fiercely proud of, and that you're an active working
Speaker:employee And that the selection process is
Speaker:challenging, but you have the opportunity
Speaker:to kind of really build a long-term wealth accumulation model for
Speaker:you and your family. Because it's not just about our employees, it's actually the
Speaker:more we think about it, about the families. So you
Speaker:start to put these things together, a mission, core values,
Speaker:generational company, a vision, you know, we
Speaker:revisit our vision kind of every 10 to 15 years What is that
Speaker:aspirational description of what we're trying to do out
Speaker:10 or 15 years? And this stays alive,
Speaker:this idea of solving those complex challenges, differentiating through
Speaker:agility, innovation, technology, and all we do.
Speaker:This is woven in and people talk about this. So it's easy to,
Speaker:to think about, yes, we do need to embrace technology more. How do we move
Speaker:forward? So these 4 elements give us a basis to then think about
Speaker:strategic planning. And strategic planning at VHB is,
Speaker:believe it or not, it's actually a fun and engaging sport. Okay?
Speaker:And I say that because we've been doing this
Speaker:for a while. And what happens is you start
Speaker:to realize, you know, oh, wow, this
Speaker:idea to just think about getting stronger before wider.
Speaker:If we're going to be somewhere, let's be all we can be as VHB.
Speaker:You know, which is why we haven't said, well, let's forget how we populate the
Speaker:whole country. No, there's great opportunities in the footprint that we are on the East
Speaker:Coast. And the idea of integrated thinking, you know, and really
Speaker:working in a collaborative way, context-sensitive design. In 2010,
Speaker:you know, 2015, we really started to, to— that strategic
Speaker:plan really called out that technology was going to change the
Speaker:industry, and we needed to understand what that meant. And
Speaker:that's informed us and put us on a, a good position. 2020, you can
Speaker:see we were getting ready to do a longer strategic plan, but we took a
Speaker:short view in COVID, and then the Pathway to Prominence, which really starts
Speaker:kind of giving vivid description and bringing things to life. But this idea
Speaker:of strategic planning, it includes literally
Speaker:everybody in VHB. We really do
Speaker:engage everybody. I spend time in each
Speaker:office every year. And in
Speaker:'23, when we were preparing the plan to come out in
Speaker:'24, the topic, the lunchtime topic,
Speaker:you know, was some advanced reading for everybody, some ideas of what we were
Speaker:thinking would be important over the next 5 years to work on. But what
Speaker:did they think? Were we missing something? Did they have another
Speaker:idea that we should look at? You know, and we compiled all these, and you
Speaker:can still You can find, you know,
Speaker:kind of the notes from every one of those meetings on our website, and
Speaker:people can trace that through into how it impacted our vision
Speaker:and our strategy, which I'll show you in a second. But from that,
Speaker:when we do roll it out and celebrate it and engage people,
Speaker:it's a very active conversation. There's fun events going on around the
Speaker:company, and then keeping it alive in the language,
Speaker:the language that I use, the language that our leaders use, the
Speaker:language that people are all the time celebrating. Every
Speaker:success at VHB is tied to, wow, look at that
Speaker:unusual win that we have in the energy market. That's tied to that strategic element
Speaker:of our plan. So it is a lively thing. And every 2 and a half
Speaker:years, we kind of step back, we bring together about 50 people
Speaker:from across the company, we assess how we're doing, any adjustments we need to make
Speaker:in the second half of that. But again, it gets people excited.
Speaker:And the other thing that happens during it by doing it consistently is
Speaker:you're constantly building new leaders
Speaker:because you're educating them on how to think about short-term and long-term,
Speaker:how to look out for trends ahead of them, and how should we lead them
Speaker:into strategy. So by the time you come around,
Speaker:you know, and you have a strategic plan, you know, Things
Speaker:like technology and innovation, you know, which we started
Speaker:introducing as real focus areas in '15, we're
Speaker:now thinking about how do they, how do we not only address them, but how
Speaker:do they transform literally the way we do everything? And
Speaker:this is a common conversation in VHB. And those things that
Speaker:are really important to the core of what we do, how do we strengthen them?
Speaker:And what are new areas that we add? So everybody is familiar with why
Speaker:these things have been happening, 'cause we're always thinking 5, 10 years out and
Speaker:starting these conversations. The explore part is the fun part because
Speaker:we get the board and kind of the executive leadership team, which is
Speaker:about 25 people, together every year, and we start
Speaker:exploring topics that are way out beyond us.
Speaker:Which is why when we had our retreat in 2018
Speaker:on this thing called artificial intelligence, it was pretty
Speaker:easy to come out and say, okay, we don't know when that's gonna break, We
Speaker:gotta get ahead of this. You know, we have a Chief Data
Speaker:Officer that came in in 2019 to help us get
Speaker:ready for this. So when ChatGPT was rolled out,
Speaker:2 months later at our partners meeting, we rolled out
Speaker:ChatVHB. We gave everybody access,
Speaker:you know, to kind of a safe environment to explore AI,
Speaker:to explore it with VHB, data in the ChatVHP version of
Speaker:it, you know what I mean? And just welcomed everybody to start thinking about
Speaker:this and how would we move this forward. So again,
Speaker:this whole thing is a constant renewal of how do you get people
Speaker:interested in strategic planning and exploring future
Speaker:trends. And people grow up learning these things
Speaker:and it all then wraps up back to remembering all of these
Speaker:things have to come together for your people.
Speaker:Because if EHB— it literally is our people who make us great. I can't do
Speaker:that much. I'm one person. You're
Speaker:leaders of your company, you know that. It's about the strength and quality of
Speaker:your team. So this idea
Speaker:of preparing them
Speaker:on advancing their technical skills, on their leadership skills, you
Speaker:know, on kind of their self-awareness skills to be really effective
Speaker:collaborators. These are all important things that we constantly think
Speaker:about and weave in, and you're happening at every level,
Speaker:and you're constantly thinking about how do you engage your people in this, how do
Speaker:you create that community and that culture and the idea of all of us
Speaker:in alignment. It's amazing what you can do when you get people aligned.
Speaker:You can make great progress. Now,
Speaker:it's really interesting because this idea of preparing
Speaker:leaders, you know, I just announced my successor a month
Speaker:ago, and we were really blessed to have a
Speaker:number of really great internal candidates.
Speaker:And as I'm working now in transition with Bill Ashworth, my successor,
Speaker:the thing we keep talking about is this idea of balance,
Speaker:right?
Speaker:Doesn't want to go backwards. That's okay. But that part of
Speaker:balance is really, really important, and
Speaker:balancing all three elements of short-term thinking and long-term thinking, balance
Speaker:between focus on your people and business performance,
Speaker:balance on yes, we need to accomplish and achieve the strategic or the
Speaker:the annual business plan, as well as move the strategic initiatives along.
Speaker:Because it's only if you're doing all of those things and you never
Speaker:lose the interplay of
Speaker:purpose, people-focused, and strategically
Speaker:empowered, it's only when you do
Speaker:that that you can really have a company
Speaker:that is just constantly renewing and enlivening itself.
Speaker:And bringing it to play. And so what they're doing is not just
Speaker:executing tasks, right? They're helping
Speaker:make their communities better. We're trying to make our
Speaker:community better, our cities, and piece by piece
Speaker:make our world a better place. We have an
Speaker:opportunity with the kind of work that we do to literally
Speaker:make the world a better place, the built environment, the places around us, to create
Speaker:You know, that fires people up. And then for them
Speaker:to be able to be part of this and feel an
Speaker:ownership of it. Let me let you hear from some of my colleagues.
Speaker:Future-focused. We are not afraid to engage
Speaker:individuals from different generations with different backgrounds at different
Speaker:levels to give them leadership roles in areas
Speaker:where they will excel. At some point, they're going to be sitting in my shoes,
Speaker:right? Right? So it's, it's up to us as a generational company
Speaker:to make sure that the next generation is trained and ready to lead the company
Speaker:into the future.
Speaker:The energy,
Speaker:the excitement, the vigor, and the desire for a lot
Speaker:of EHBers to become owners of the firm is
Speaker:really inspirational. There's added pride in what you do as
Speaker:an owner. Employee ownership is a big factor of
Speaker:and differentiator for BHB. It's an incredible opportunity to
Speaker:really grow with the company. And what I love about it is that
Speaker:being an employee owner is self-motivating. What you do every day
Speaker:contributes to the company, which contributes to your own success.
Speaker:You have this awesome company that leads with intention,
Speaker:that is so genuine and humanistic, and to be
Speaker:even considered, you know, it's just like, wow, it speaks to
Speaker:that alignment. It makes me want to strengthen my abilities
Speaker:in terms of how I lead. Being an owner at VHB is
Speaker:not only an investment in the business and the business success, but it's
Speaker:also in the people and leaving this company in a place that is
Speaker:more successful for the next generation.
Speaker:That's why I get up in the morning. That's why
Speaker:I just— I get the chance to love what I do.
Speaker:Because of the team that we have. But
Speaker:this is not for the faint of heart. Like I said, this is an
Speaker:ongoing effort to create an infinite arc of success
Speaker:and it takes time to put all the building blocks in place. And yes,
Speaker:you need to be successful along the way each step. But if you get all
Speaker:of these things together, you know, and you aren't surprised when
Speaker:AI comes out or you, you know, you aren't wondering, well,
Speaker:do I, am I making enough money to invest in technology
Speaker:or in leadership development? The answer is
Speaker:you have to do all of them, but you gotta find a way that it
Speaker:all works together and makes sense for your leadership team,
Speaker:for your people, and that it isn't just
Speaker:about your sole effort as a leader to make it happen.
Speaker:It's about how do you you use your opportunity
Speaker:as a leader to help make your team better, to help make your
Speaker:team understand, give them line of sight to
Speaker:what's going on. And that's why, like I said,
Speaker:I'm really proud as a steward of this enduring legacy.
Speaker:And as I kind of step back into the chair role, I'm
Speaker:excited, I'm so excited for Bill and
Speaker:for the VHB company to be on the sidelines
Speaker:cheering them on to take them to places that I never
Speaker:even dreamed of. Because it's been fascinating as I've
Speaker:talked to Rich Hagen, our founder, and coincidentally today's his
Speaker:birthday. When I talk to him about what we're
Speaker:doing and how we're doing and why we're doing it,
Speaker:he steps in. I look for him for advice. He's like, Mike, He's like,
Speaker:I can't give you any advice. He says, what you guys are doing is amazing.
Speaker:I didn't even— we didn't even contemplate it would go where it
Speaker:is. And I said, but, but you put these building blocks
Speaker:in place and you went through the
Speaker:challenge of working it all through over a period of years and coming
Speaker:together with this idea of purpose and core values and generational company
Speaker:and kind of strategic planning just built into our DNA.
Speaker:And I said, so you must have. And he said, no. He said,
Speaker:that was aspirational. He said,
Speaker:I really thought, he goes, I couldn't say I believed, but I
Speaker:really thought and hoped it would put the company in a place
Speaker:that it would go on a next generation or two.
Speaker:I said, well, Rich, because the integrity of you
Speaker:and Bob and John and the others had,
Speaker:we believed you and we took this thing and we
Speaker:ran with it. And he goes, I know, that's why I cheer
Speaker:from the sideline, 'cause I can't believe where you've taken it. And that's the feeling
Speaker:I have now. It is worth the hard work and
Speaker:commitment that leaders do to put things in
Speaker:place that can succeed for the long term.
Speaker:That long-term arc of success,
Speaker:it's aspirational as I look ahead, but
Speaker:it's built upon the confidence of the team that we have in place ready
Speaker:to do that. And I'll tell you so much of what I've learned, not
Speaker:just from kind of my mentors and founders, but at
Speaker:conferences like these and from peers across the industry, this industry I,
Speaker:marvel at it, its ability to renew itself, to work collaboratively,
Speaker:to share kind of what worked, what didn't work. And so for
Speaker:all the years I've been going to conferences, I just want to thank everybody for
Speaker:being so open and sharing those ideas,
Speaker:you know, and I just really appreciate the opportunity today to kind of share
Speaker:that VHB story. Like I said, it's not for the faint of heart,
Speaker:but it's amazing what you can do when you get
Speaker:2,200 people and growing in alignment. So
Speaker:thank you very much.
Speaker:Thanks
Speaker:for tuning in to the Zweig Letter podcast. We
Speaker:hope that you can be part of elevating the industry and that you can
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