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10 Things Learned While Growing a Business pt 1
Episode 3118th October 2021 • The Home Inspector Marketing Podcast • Coach Blueprint
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Before we start going through Mike's Book, We have a special segment from a recent coaching call we think you'll enjoy.

If you want to reach Mike or have a question for him, contact us at hello@coachblueprint.com

Transcripts

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One of the things that I wrote down this morning, as I was thinking and

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working my way through things, as I wrote down Crow principles, Crow

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principles, what are the principles I want my kids to know about me.

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What are the principles?

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I want my customers, my coaching members, my acquaintances.

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I, you know, if they know me, they'll go, well, Mike Crow would say, okay.

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And then this morning John stepped up and he wrote this great thing.

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I just want you to see this.

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So it the top 10 things I've learned about building a coaching business.

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Notice the coaching is underlined there.

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Okay.

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Because what I want you to be able to understand is I want you to be able

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to understand that you can replace the word coaching here with anything.

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Okay.

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So what did, what have I learned about building a speaking business?

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What have I learned about building an inspection business?

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If I were still doing three days of secrets revealed, this would be one of big

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secrets that I would reveal in February.

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I'm going to go through this and John, I want you to be able to

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give some input, so feel free to unmute and give some input here.

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Do you have the list in front of you?

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Cool.

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So John unmute, I want you to read through this, you and I together,

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and let's expand on it a little bit.

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And guys, as we run right through these, I want you to understand that

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these are all principles as well.

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And do people in your business, people surrounded by you people that work with

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you, do they know what your principal is?

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So I'm going to give it to you in an inspection world context.

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So when I trained inspectors, I would always say, when you're doing

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this, the first thing you do is this.

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Okay.

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And it was kind of shocking because sometimes people now take

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that first thing for granted and they forget to even mention it.

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Okay.

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So when you're inspecting a swimming pool, the first thing you do is blank.

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And I expect every inspector to get that right.

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I expect every inspector to get that right.

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We shut off the swimming pool.

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Bingo done.

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Okay.

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And if they don't do that, the rest of inspecting the pool becomes difficult.

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Okay.

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But by doing that one thing, everything gets easier.

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When you're going to go do an inspection the most important thing

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is to arrive blank minutes early.

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I expect Everybody to be able to fill in that blank.

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And here are the four things you get done.

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Five, if you want to add in, you know, a knock at the door go on, say hi to

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people, but you know, here are the four things you're going to get done.

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And I want to make sure that every inspector knows that.

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So think about this as you're training inspectors, as you're training

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speakers, as you're training coaches, as you're training client coordinators,

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as you're training your marketing person, did they understand your

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core set of principles that you have.

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Okay.

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And by the way, it's kind of funny. I started doing this at

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Okay. And I created a set of

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And so they're kind of trick questions.

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Okay.

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If an alien abducted you.

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Okay.

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And they're pretending to be you a doppelganger.

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If I asked them this question, what would the answer.

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So here's one Jenn you'll love.

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Okay. And Marlene, you probably know

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If we go to church, Mike always parks where Hmm.

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Yeah.

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See, Jenn, what's the answer by the light pole Crow pole, if the Crow pole.

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Okay.

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I mean, we gave it a name.

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All right.

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And part of the reason is I told my kids, when you come to church, if

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you're driving yourself, you could look right there and around that

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area and you can say, oh, dad's here.

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They'll know I'm there because they know that's where I park.

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Okay.

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And so the Crow pole, we've got it labeled and I have like a hundred

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of those things in the family.

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And I will tell you, one of the things that I'm working on is pushing the

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whole family agenda even further.

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So, John, are you ready?

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The top 10 things you learned about building, and I'm going to take out

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the word, but building a business.

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Okay.

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So by the way, Ricky, I want you to know.

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This is a great PowerPoint as it'd be a great office presentation.

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This would just be a great marketing event, and I think it could

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even be dribbled out on Tik TOK.

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It could be dribbled out on Facebook.

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It could be dribbled out so many others.

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And then I'm going to ask, after John goes through these guys, I'm going

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to ask you what's one principle you have, or one thing you have that.

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or the way you do your business.

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So, give you a little bit of time to think about that.

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So John you're up.

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All right.

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Yeah.

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Number one, you will always have more opportunity than time.

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Uh, You can't do everything, but you don't have to do everything to be successful.

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You don't have to do you do everything yourself either.

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Okay, perfect.

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Okay.

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Number two, until you figure out what gains traction, you have to be agile and

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willing to shift strategies and direction.

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Yep.

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So number two, think about this guys.

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One of the things that I taught everybody when I created MIC was that

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they were building their business wrong.

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Ricky, as a coach, what's the first person you see people normally try

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to hire and it's the wrong person.

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Who do you normally see them trying to hire first an Inspector.

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an inspector.

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It's the worst person to hire.

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It's the worst person to hire because now they got another mouth to feed and

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they don't have a good way to do that.

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Okay.

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So, when you figure it out, that marketing is the first person you

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need to hire and put that in place.

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So now the phone's ringing consistently and you can feed

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everybody, everything gets easier.

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And so in my world, Okay.

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One of my Crow principles and I loved it because Barbara Cochran on shark tank,

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she said almost exactly the same thing.

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She says slightly different version of it. But she said almost the exact same thing.

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She said, every time I could get more money, I would go

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hire another salesperson.

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But what she really was saying, another person that would go market

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for themselves and create money.

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Okay.

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And so I love that.

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So in our world, guys, what gives us more traction and what we know that most

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people don't know is marketing gives you more traction than anything else

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that you've got going for you out there.

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All right.

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Back to you, John.

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All right.

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And number three, it's about building the momentum.

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And I think of this, like maybe old bugs bunny cartoons or

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something where someone's standing at top of the snowy mountain.

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Roll a snowball down mountain.

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And by the time it gets to the bottom it's grown into, an unstoppable icy Boulder.

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So that's what we're all doing.

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We're adding piece by piece by piece until eventually

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we are an unstoppable force.

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And I love this and I used to have this great poster and I've searched for it.

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And I haven't found another version of it, but in my original business

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that I sold, I had this great poster that when I walked in the front door

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of the business, it was there and it said momentum across the bottom of it.

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There was this wave that was crashing onto the beach.

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Go ahead.

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Try to stand and stop a wave from the ocean crashing onto the beach.

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Okay.

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I mean, you could do it with a lot of work.

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Okay.

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But stopping that kind of momentum is almost impossible.

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And I want you to know one of the greatest things I realized at some point was me

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and my dad actually looked at each other at some point said, you know, we would

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have to like really work at killing this business because it has so much momentum.

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And don't ever forget the power of momentum.

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The power of momentum will allow you to be able to do things that

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most people never think about.

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So for instance, you guys probably know this, but maybe you don't.

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This week's my birthday. And so Thursday the 17th, I am flying to

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Okay.

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And we are spending a week at Disney, so I'm leaving on Thursday

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and we come back on Wednesday.

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Cause that's all the time.

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He could scratch off.

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Otherwise we'd probably be staying at 10 days or something.

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Okay.

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But the momentum that both Jonathan has made with texinspec, and then I

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have made allows us to be able to walk away for a week and not even blink.

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Okay.

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Maybe I'll take some phone calls.

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Maybe I'll make some phone calls.

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Will I check the numbers?

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Probably every morning.

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Okay.

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But I don't have.

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Okay, because there's so much momentum that we have put into the business.

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Shawna, this is exactly where you and Stan are.

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You guys have so much momentum, it allows you to be able to do so much

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extra stuff and work towards there.

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All right, John.

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Number four, prioritized by tasks or projects that are easiest to

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execute that will also have the most impact and finish them to completion.

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One finished stackable was way easier to leverage and more effective to

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leverage than a dozen incomplete system.

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Yep. And don't get me wrong guys.

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I have four or five, six things working all at the same time, but

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every now and then I go, let's finish this one because this one will

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mean so much to us down the road.

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But I will tell you most people, the most important people, the

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most successful people I know still write lists of what they're getting.

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Okay.

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They prioritize what they're getting done. And so I have in this book here,

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little priority list of, oh, what am I going to get done today?

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Okay.

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Do I get it all done every day?

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Hardly ever.

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Okay.

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But I do get some of it done every single day.

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And I will tell you one of the things I tell to Jenn all the time

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is that, you know, each day we look back at the end of the day.

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What's one thing we got done today that moves us closer to our goal.

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back to you, John.

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Alright.

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Number five.

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The next big thing that you're doing or working on that you

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think will make or break, you will never actually make or break you.

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So the idea of this one is yeah, I think of it like success uh, is

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death by a thousand cuts or it's like a hundred small streams that

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flow together to make a mighty river.

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I think the analogy I used this morning is, you know, I wonder how often, like

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say Tom cruise gets asked the question, what's the one thing you did to become

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Tom cruise when really it's any successful person you talk to it's hundreds of things

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that they've done to become successful.

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This was a pet peeve of one of the coaches that I worked with and he said,

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this is the number one question I hate.

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What's the number one thing I need to do to be successful.

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And he's going, are you out of your mind?

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Okay.

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There is not one thing that makes you successful.

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Here's the thing.

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It's the next big thing you think you're doing that will

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either make or break you doesn't.

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It won't okay.

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However every time we train a new inspector.

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Every time we create a new macro key, every time we change the process of

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doing the inspection every time we, figure out how we're going to print

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the report or email it or deliver it.

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Okay.

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All of those add up to this, these small little trinklets of water , to rivers,

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and then eventually into the ocean.

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Okay.

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And again, I'm back to my ocean and that wave hitting the shore.

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Okay.

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The momentum of having a thousand things that you've done put

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together, changes everything.

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And here's the thing is it would be very difficult.

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It could be done, but it would be very difficult for somebody to take away half

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or 500 of those little trinkets of water.

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And even if they did, I still have 500.

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Okay.