In this episode of The Black Letter Podcast, host Tom Dunlap is joined by Steve Fretzin, founder of Be That Lawyer, to discuss the importance of specialization in the legal profession. Steve shares his journey from working across various industries to focusing exclusively on coaching lawyers, demonstrating how narrowing your focus can lead to greater success. He explains why trying to juggle multiple practice areas can be counterproductive and how honing in on a specific niche can enhance both your effectiveness and satisfaction. Steve also underscores the critical role of business development and marketing in building a successful law practice. This episode is packed with practical insights for lawyers looking to refine their practice and achieve greater fulfillment in their careers.