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Welcome to the launch of the Sustainable Side Hustle Podcast with Vinayak Ramesh.
Today’s episode features Jill Hart, also known as the Coaches Alchemist, who has hosted more than 600 podcast episodes and generated over 1.1 million downloads.
We talk about why she believes you should build the business before chasing an audience, how to create a clear path from attention to revenue, and why sticking with one strategy long enough to actually make it work matters.
>>> Don't forget to follow the show, download these powerful launch episodes, and drop us a rating and review on Apple Podcasts.
>>> Claim your FREE gift for supporting the launch — the Substack Notes Starter Pack + Substack Growth Engine. Leave a review and DM me on Substack: https://substack.com/@vinayakramesh1
Transcripts
Speaker A:
Hey, this is your host, Vinayak.
Speaker A:
And welcome to the Sustainable side Hustle podcast.
Speaker A:
Today I've got Jill Hart with me.
Speaker A:
Also known as the Coaches Alchemist.
Speaker A:
She has hosted the you World Order Showcase podcast for over 600 episodes and generating more than 1.1 million downloads.
Speaker A:
And now helps coaches and spiritual entrepreneurs build a real business before they ever worry about growing an audience.
Speaker A:
Let's get right into it really.
Speaker B:
You need to start with a pen and paper and you need to decide how is this going to look overall?
Speaker B:
What is my big plan?
Speaker B:
If you opened a store, a brick and mortar store, you wouldn't just open the store and then go in there and decide, oh, I think I'm going to put this on the shelf and, and you have a broken down cup, it's got lots of chips in it.
Speaker B:
You stick it up on the shelf and, and then you look around and you're like, I wish somebody would come in and buy my broken chipped cup.
Speaker B:
Yeah, maybe there's an audience for your broken chipped cup, but they're not going to just stumble on you.
Speaker B:
If you don't have a direct path from getting to know you to actually giving you money, then you're just sending noise out into the universe.
Speaker B:
Then the question is, what is your model?
Speaker B:
Do you want to do substack?
Speaker B:
Do you want to just do school?
Speaker B:
I think honestly school is harder because there isn't really a built in audience.
Speaker B:
Substack is probably easier if you set it up right.
Speaker B:
You do need to show up every week and deliver what you promised.
Speaker B:
It's having good calls to action and having a good clear path when they get to your publication and knowing what they're coming there for.
Speaker B:
And I, I did for a while subscribe to a lot of people, but you quickly learn that that's not a good idea cause it just overwhelms your email box.
Speaker A:
What do you wish someone had told you when you were starting out?
Speaker B:
I don't know.
Speaker B:
I had people tell me things and it, it wasn't very good advice and I, I did a lot of different things.
Speaker B:
Mostly they ended up being sales related, but they were like.
Speaker B:
I got into truck driving because I was recruiting truck drivers and I always wanted to drive a truck.
Speaker B:
So my husband and I drove a truck for a year and I sold liners for cargo containers.
Speaker B:
I've sold real estate, I had a real estate license and I've sold mortgages and I know how to put mortgages together and sell them the secondary market.
Speaker B:
And I mean, I've done A lot of really random things.
Speaker B:
I was a bookkeeper for a while.
Speaker B:
So it's not like one straight line for Jill.
Speaker B:
It's just.
Speaker B:
So when you talk about what, what do you wish someone had told you?
Speaker B:
I don't know, that it's all going to be okay, that it'll all work out.
Speaker B:
You can be multi passionate and still be able to be focused and have a plan and implement the plan and stick it out beyond stick it out for a year.
Speaker B:
The rule of ones I think was the thing that I, I learned later in life but is the most probably important thing I've heard and that it's just pick one thing, focus on it, do your marketing on it for a year, give it time so you can gather data, so you can figure out what's working and what's not working on it.
Speaker B:
Don't keep.
Speaker B:
Try substack for five minutes and then try medium for five minutes and then try Patreon for five minutes and then try school for five minutes.
Speaker B:
Oh, didn't work.
Speaker B:
Oh yeah.
Speaker B:
Doesn't work.
Speaker B:
You have to figure it out because each platform has its own way that it wants to be put together.
Speaker A:
If you were, if you lost everything that you had tomorrow, what would your first 30 day look like trying to rebuild all it up?
Speaker B:
You never start from zero for one thing.
Speaker B:
You always have the information that you've gathered your whole life to bring to the the equation.
Speaker B:
And I decided to go all in on substack.
Speaker B:
If I were going to start over, I would go all in on substack and I would build a community around something I was really passionate about that I knew a lot about, that had a lot of stories about and I would connect a shop to it, a store so they could buy actual merchandise.
Speaker B:
So I created the hobo homesteading substack.
Speaker B:
It's all about my life on the homestead with my llama Larry.
Speaker B:
Larry, the Larry leaping llama.
Speaker B:
And I have merchandise and I make artisan bread, sourdough bread and my sourdough is named Fred.
Speaker B:
I mean these are real life things that I, I have but it's around the idea that homesteading is a, is a state of mind.
Speaker B:
It's not 40 acres in the million dollar house.
Speaker B:
And it's helping people to realize that they homesteading is.
Speaker B:
You can homestead in an apartment.
Speaker B:
It doesn't matter where you are, it matters what you think and about trying to create a life that you love to live.
Speaker A:
So that was just a trailer.
Speaker A:
But we are about to get into the real specifics of how Jill actually builds this out the exact foundations before you ever grow an audience.
Speaker A:
If you are trying to get visible without needing a huge following, you probably don't want to miss this one.
Speaker A:
Make sure you hit that follow button.
Speaker A:
It's completely free and I will be dropping the full interview really soon.
Speaker A:
Go check out Jill.
Speaker A:
She provides tons of free value on her substack and school community.
Speaker A:
I will link it in the description.
Speaker A:
And if you want more of this stuff, I write about it every week on my own substack called the Sustainable Solopreneur.
Speaker A:
Consider subscribing to it and I will see you soon.
