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The Ad Project - Ad Advance EPISODE 22, 25th May 2021
The Art Of Amazon DSP Custom Audiences & Strategies
00:00:00 00:27:47

The Art Of Amazon DSP Custom Audiences & Strategies

Overview

According to Amazon, 64% of customers go through multiple channels before making a purchase, and only 4% of shoppers instantly make a purchase.

Amazon DSP allows shoppers to take full advantage of the advanced audience targeting tactics to assist shoppers in moving from consideration to conversions.

In this episode, Matt and Joe speak to all the different audiences and strategies available with Amazon DSP, their key benefits, and their position in the funnel. After listening to today's episode, you will understand the vast potential of stacking audiences with DSP and how you might be able to utilize these concepts with products of your own.

 

Episode Highlights

 

Intro on DSP strategies [00:20]

ASIN repurchases audience strategy [01:53]

Cross purchases                      [06:20]

ASIN retargeting        [09:00]

Competitor retargeting           [12:16]

Pixel targeting [16:55]

Hashed Audience        [19:52]

Competitor Purchases [22:51]

In-market and Lifestyle targeting       [25:24]