Learn how to use your podcast to naturally and effectively sell your high-ticket offers—without ever sounding pushy or salesy. Kim shares aligned strategies to let your voice, story, and structure do the pre-selling for you. This episode is your permission slip to sell with soul and let your show become the sacred space where your spirit and business meet.
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Hello there, beautiful souls.
Speaker A:Welcome back to Podcasting for Spiritual Women.
Speaker A:I'm your host, Kim Parkinson, certified podcast growth coach and producer here at KP Creative Media.
Speaker A:And I am here to help you use your voice to create visibility, alignment and business growth.
Speaker A:Today's episode is one that many of you have been asking for and that is how do you sell a high ticket offer from your podcast?
Speaker A:We without sounding salesy, pushy or like you're trying too hard, right?
Speaker A:Like who wants to talk about that?
Speaker A:So we're going to talk about how to let your podcast do the pre selling for you so your dream clients show up already warm, ready and aligned.
Speaker A:If you have ever said to yourself, I'd love to sell my coaching package, retreat or mentorship through my podcast, but it feels really too big or awkward to mention it now.
Speaker A:First of all, they are listening to you each week because they really want to hear from you.
Speaker A:So this episode is going to be your permission slip, okay?
Speaker A:Because you can sell your 1k, your 3k or even your 10k offers through your show.
Speaker A:You just need to remember to do it in a strategic way.
Speaker A:You want to be aligned with it yourself.
Speaker A:And a podcast is the perfect way for any type of high ticket sales because those people are learning directly from you each time, right?
Speaker A:Your podcast is unique and powerful and every week or every time you put one out, you're in their ears.
Speaker A:You're being intimate with them, you're being trustworthy and you're personal.
Speaker A:You're giving them personal stories.
Speaker A:Your message is building any kind of authority and you're not really performing, right?
Speaker A:You're not out there with on video and really selling yourself by, you know, getting all dressed up and glamorized and whatnot.
Speaker A:This is your voice directly in your ears and your listeners are self selecting this, okay?
Speaker A:They are saying, I want to listen to this.
Speaker A:And so by the time they reach out to you, they already know who you are and they're vibing with you, right?
Speaker A:They're really like in a tune with you.
Speaker A:So that means that your podcast doesn't sell for you.
Speaker A:It is actually pre selling.
Speaker A:Every single episode is a pre sell for something.
Speaker A:It makes the decisions to work with you feel like the natural next step, right?
Speaker A:So what do we need to do before you actually sell anything?
Speaker A:We have mentioned this before, but we want to build trust.
Speaker A:Let your audience hear your philosophy, your frameworks, your heart, your methodologies.
Speaker A:You want to speak to them about what, what it is that maybe hurts their soul and what is their desires and how you can help them and how you can guide them on their journey.
Speaker A:And then always, always offer value.
Speaker A:Whether you are teaching or you're coaching, whether you're sharing personal stories or celebrating client wins even you want to show them what transformation is really like through your voice by painting that picture and making it just beautiful.
Speaker A:And then you're going to establish yourself and you're going to share how you help clients, give examples of what's possible, position yourself as a sacred container.
Speaker A:And you know there's no price tag to that, right?
Speaker A:You are giving yourself to them weekly by offering your voice, your knowledge and your wisdom.
Speaker A:So when you are ready to position that high ticket offer, you're going to be planting that seed naturally.
Speaker A:This is something I go deep into with my clients.
Speaker A:When you can talk to them, right?
Speaker A:So you're going to be planting that seed naturally.
Speaker A:You might say something like, and this is something I go deep into with my private clients and then start talking about what it is.
Speaker A:Or maybe you might mention in my one on one mentorship, we explore how to clear these blocks at the root, I don't know, something aligned with you, your practices and your services and then you're going to give the listeners the next step.
Speaker A:So something along the lines of if this resonates and you're feeling called to work together, I would love to connect, right.
Speaker A:I say this very often and then another piece, another way to say this is you can find more details or apply at and you give them a link now that is very aligned and can organically be put into the conversation.
Speaker A:You'll always want to make sure that you use your own voice, your own tonality, be warm and friendly.
Speaker A:Of course, like just how you do your podcast, right?
Speaker A:If that's not you and you're kind of a little bit more on like the rough side or whatever, if that is you, you want to maintain how you are because those are the clients you are drawing in.
Speaker A:If you are not a warm and fuzzy kind of gal and you are more of a straightforward, you know, maybe you're profanity driven, I don't know.
Speaker A:I'm not against profanity driven at all for sure.
Speaker A:But if that is how you are saying and delivering your podcast, continue with that so that they continue to feel aligned with you.
Speaker A:Right.
Speaker A:Don't change how you word something just to try to get that sale because that does feel unaligned, right?
Speaker A:So maybe something along the lines of hey, let's talk or yo, let's talk.
Speaker A:I don't know, yo is probably aging me here, but maybe you're going to say something along the lines of if you feel pulled or I invite you instead of saying like buy it now, you know, or click on that link, I don't know something like that.
Speaker A:I know a lot of people that don't like to use click on the link.
Speaker A:You could say join me now or join me or you could just say something that is more aligned to what you are using in your life.
Speaker A:If you have a website and you have calls to action buttons on your website, what are you using there?
Speaker A:Because those are probably what is going to also maintain that alignment within your podcast.
Speaker A:So if you are not saying click here or buy now and you are saying join us or you know something along the lines of that answer the call, that might be a good one, that is going to be a really good idea and a really good kind of barometer of where you might be using that same message and that same voice within your podcast.
Speaker A:So honor yourself, honor them.
Speaker A:And maybe, you know, maybe you're not creating such an urgency either.
Speaker A:Remember, these podcasts are evergreen and while you might be trying to get them into your brand new membership, if they're listening two years from now, that may not be brand new anymore.
Speaker A:So it probably isn't brand new anymore.
Speaker A:Right?
Speaker A:So you might want to just mention it that it's new in the episode but that you know, it may not be available in the future depending.
Speaker A:So something to just also consider.
Speaker A:You can also structure a little mini series for your podcast here.
Speaker A:So if you want a great strategy, you can create three to five episode series that builds towards your offer.
Speaker A:You know, episode one is talking about the problem awareness, what they're stuck in in.
Speaker A:And then episode two is shifting their perspective so why old solutions didn't work.
Speaker A:And then episode three is your method or your story and how you help them.
Speaker A:And then episode four is your invitation to go deeper.
Speaker A:I love invitation as a projector.
Speaker A:Invitation is my love language.
Speaker A:So this is just going to allow you to teach and sell within how you are feeling.
Speaker A:And then your offer won't be feeling like it's coming in out of the blue because you've kind of stepped them.
Speaker A:You've really done exactly what we've talked about.
Speaker A:You're holding their hand and walking them down the path and into a journey to work with you by offering, you know, just a little mini series of different, different pieces here.
Speaker A:So and then you can also go ahead and monetize without hustling.
Speaker A:Right?
Speaker A:You don't have to do any chasing you don't have to do any hard launches or you don't have to sell consistently.
Speaker A:When your podcast is reflecting the transformation that you provide, the services that you offer, and you're speaking clearly to the women that are seeking that transformation, then the sales just feel sacred and they just feel smooth and the show is then becomes that altar of where business and your spirit meets, right?
Speaker A:It's just kind of like, oh my gosh, this is where I really, this is my love language.
Speaker A:And honestly, I can, I can truly say that this podcast has become my love language.
Speaker A:I absolutely love recording these and I love being able to deliver more knowledge and teach you guys different things each week.
Speaker A:And so I absolutely feel like this is where my business and my spirit come together and create one, one entire entity here.
Speaker A:So you can sell high ticket offers from your podcast without ads, without any kind of awkwardness, and without abandoning any of your values.
Speaker A:It's just about some structure, your story and your soul.
Speaker A:If you are interested in talking about growing your podcast or launching your podcast, you can always reach me@kpcreativemedia.com and click on that link at the very top there and book yourself into an a free 20 minute podcast growth clarity call and we can just talk about your next steps on where you want to go with your business and your podcast.
Speaker A:So until next time, where your voice goes, your business flows.
Speaker A:See you then.
Speaker A:Thank you so much for listening to this episode of Podcasting for Spiritual Women.
Speaker A:If you would like more strategy and tips and some tricks on how to make your podcast better, I recommend that you join my newsletter list.
Speaker A:You can find that@kpcreativemedia.com newsletter until next time.