Shownotes
It’s hard to make decisions when it comes to hiring an agency, a freelancer, or an in-house resource. You need to take into consideration various factors like cost, risk, integration, speed, priority, proficiency, and proactiveness to help you evaluate your options.
Lucky for you, we’ve created a simple and easy tool that can help you make a sound decision based on what your business needs!
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Transcripts
Should you hire an agency, or a freelancer, or hire in house?
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:It depends.
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:It depends on a myriad of factors,
and lucky for you, and lucky for
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:me, those factors are quantifiable.
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:So, I quantified them.
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:You can visit a link that's in the
description of this video in order
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:to download this free resource.
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:When you download the resource, you're
going to get this guide which will
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:explain you exactly how the resource
works, and then you can click on this
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:handity dandity link which will bring
you here, and if you want to create your
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:own, just click on file and make a copy.
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:So once you've made a copy,
this is your document.
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:You can change it however you want.
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:You can even change my values.
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:I don't recommend doing so because
they're perfect, but you could, if
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:you want to, here's what I've done.
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:I've listed all the categories
that I think these are all the,
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:levels of analysis upon which
we're going to base our decision.
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:cost.
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:Risk, integration, speed, priority,
proficiency, proactiveness, cost.
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:How much does this resource cost you?
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:How expensive are they?
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:Risk.
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:How big a risk is it for you to
rely solely on this research?
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:Integration.
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:How well does the resource integrate
with your existing team, your business?
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:How fast are they going
to be able to move?
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:Will they be prioritizing your
project and to what degree?
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:How proficient are they
going to be at their jobs?
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:And how proactive are they going to be?
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:And what I've done is I've rank
ordered the resources in terms
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:of first, second and third place,
but it's a little counterintuitive
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:because first place gets three points.
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:Second place gets two points
and third place gets one point.
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:So we're basically saying for
each of these levels of analysis,
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:is most valuable and then
applying a factor to that value.
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:So for in house, for instance, an in
house resource is going to be far more
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:expensive than a freelancer or an agency.
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:And so the in house
resource gets one factor.
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:Let's say the agency gets two
because they'll be less expensive
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:than an in house resource.
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:And then the freelancer gets three
because the agency will be less
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:expensive, or excuse me, the freelancer
will be less expensive than both the
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:in house resource and the agency.
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:For risk, an in house
resource is far riskier.
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:This is, employee that you're going
to have to manage, you're going to
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:be solely responsible for, you have
to carry all the business insurance.
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:They're not going to necessarily
be, staying up with, Trends
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:and continuing to be educated.
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:their knowledge atrophy
is faster than anybody's.
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:The agency has the least amount of risk.
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:'cause you have a whole business
that's willing to say, Hey, take it.
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:Got it.
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:Infrastructure standard
operating procedures, oversight.
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:And then a freelancer's gonna
be, I think, a little less risky
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:than an in-house resource, but a
little more risky than an agency.
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:Now, integration, an in-house
resource is gonna be.
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:The best, obviously, they're going
to know your business inside and
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:outside, out front and center.
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:They're going to integrate with
all of you, the rest of your team.
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:They're going to be in the office,
either physically or proverbially,
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:if you're remote they're
going to integrate far better.
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:A freelancer is going to not integrate
as well as an in house resource,
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:but better than an agency will.
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:And this value applies across the board
for integration, speed and priority
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:and in house resource wins across the
board for this little value stack here.
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:And yet we sort of reverse trend when it
comes to proficiency and proactiveness.
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:In house resources are not going
to be as proficient as an agency,
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:I don't care what you say.
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:And they're not going to be as proactive.
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:Employees aren't as proactive as
the outsourced models, obviously.
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:Because you have to be the one to
manage the employee in the agency.
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:It's not that their employees are
going to be more proactive than your
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:employees, as much as it is that the
agency's structure is built around
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:making sure they maintain proactivity.
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:So you'll notice the freelancer tends to
land here in the middle and then the polls
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:are for the in house team in the agency So
what you need to do is come over here and
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:decide how important each of these factors
are for you You might say, you know what?
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:I'm rich or this is really important
And so cost, you know from zero to
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:five zero being not important at all in
five being important cost is important
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:but it's not like a deal breaker.
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:So I'm going to put a one here.
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:Let's actually put a two risk,
superty duperty important.
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:I'm going to put a five don't
want to go at risk at all.
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:Integration, I don't have an
exceptionally complex in house structure.
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:And so integration is not going
to be really all that important.
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:Speed might be, it's mid range.
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:Proficiency is absolutely important.
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:Proactivity is absolutely important.
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:with those scores in mind, Oh, look,
an agency is what you should hire.
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:Now you're going to say, of
course you're going to say that.
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:Dope, you're an agency.
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:And that's why I started
the way that I started.
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:this particular context, an agency ranks
first, a freelancer ranks second, and
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:then an in house staff ranks third.
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:However, we can turn this all around.
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:you might end up saying you
know what, actually Cost is
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:not at all important to me.
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:It's also really basic,
straightforward campaign.
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:So I don't think that
there's a ton of risk here.
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:However, I really need somebody
who's integrated with my team can
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:move really fast and it's going to
make me the number one priority, but
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:because it's not complex, I don't
need somebody who's super proficient.
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:I would like them to be proactive.
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:I can probably manage that on myself.
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:And now look.
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:The in house resource is the
best example or the best option.
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:feel free to play with this.
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:And again, you can change my values.
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:You can determine whatever factor you
want and how you think agencies might
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:interface from a cost perspective.
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:You might say, I actually can get
cheaper in house resource than the
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:agency would cost me or whatever it is
that you want to do, but just have a
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:matrix, have a decision making matrix.
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:And by the way, you can use this
for anything, everything, all
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:the things, not just Google ads.
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:This is a good decision making
matrix just across the board.
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:So I hope this is helpful.
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:I love you dearly and deeply,
and I'll see you tomorrow.
