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271 - How to Captivate Any Audience at a Trade Show or Conference - Bridgett McGowen
Episode 2718th July 2026 • Trade Show University for Virtual & Live Events • Jim Cermak
00:00:00 00:24:37

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What separates an average presentation from one that leaves audiences inspired—and lining up to talk with you afterward?

In this episode of Trade Show University, host Jim Cermak sits down with presentation expert Bridgett McGowen, known as The Presentation Fixer, to share practical strategies for becoming a more engaging, confident, and memorable speaker.

Whether you're presenting at a conference, leading a breakout session, delivering a keynote, or speaking with prospects at your trade show booth, your ability to communicate clearly and connect with your audience can make all the difference.

In this episode you'll discover:

  • Why speaking at trade shows is one of the most underused marketing opportunities
  • The biggest mistakes speakers make—and how to avoid them
  • How to start your presentation so audiences immediately lean in
  • Why audience-focused presentations outperform speaker-focused presentations
  • Practical techniques for overcoming nervousness and building confidence
  • How storytelling creates stronger audience engagement and lasting impact
  • Tips for eliminating distracting speaking habits
  • Why people remember experiences—not presentations

Bridgett also shares her powerful 15/5 Take & Give Model, practical preparation techniques, and simple ways to create presentations that educate, engage, and inspire action.

If you want to become a more confident speaker, generate more opportunities from the stage, and make a bigger impact at your next trade show or conference, this episode is packed with actionable advice you can use immediately.

🎁 Bonus: Bridgett is offering a FREE download: "10 Ways to Captivate Any Audience in 10 Minutes or Less."

📚 Jim is also giving away three copies of Bridgett's book, Real Talk: What Other Experts Won't Tell You About How to Deliver Presentations That Sizzle. Listen to the episode to learn how to enter.

Connect with Bridgett McGowen

🌐 https://connectwithb.com

Connect with Jim Cermak

  • [email protected]
  • Book a Call: https://scheduler.zoom.us/jim-cermak
  • LinkedIn - https://www.linkedin.com/in/jimcermak/

Get Your company Trade Show Ready!! https://tradeshow-ready.com

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