Dr. G chats with the Executive Director of Cat Hustler, Julia Grosz, about the Acatemy, a weekend program geared towards cat owners, rescuers, and caretakers. Learn about the program and the amazing speakers who will be featured at this event.

About the Acatemy

They say “it's all about the cats” but The Acatemy understands that nothing can be achieved without people like you behind the scenes.

Our programming is designed to support individuals and their organizations by providing a space for networking, education, personal and professional growth, community building, skill development, and fostering brand connections that advance the cause while becoming the best version of yourself. The two-day conference includes:

• Advanced and masterclass content from dozens of your rescue peers and industry leaders.
• Activity spaces, specialized meetups, structured breakout sessions, interactive experiences, and more to help build your life-saving network. 
• Face time & opportunities to build relationships with event sponsors and industry professionals.

To learn more, visit theacatemy.org

Mentioned in this episode:

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Use keyword keepithumane at checkout at livetrap.com

Keep it Humane Podcast Network

The Animal Welfare Junction is part of the Keep It Humane Podcast Network. Visit keepithumane.com/podcastnetwork to find us and our amazing animal welfare podcast partners.

Hi, and welcome to the Animal Welfare Junction.

2

This is your host, Dr.

3

G, and our music is written

and produced by Mike Sullivan.

4

Today's guest is Julia Grosz,

executive director of Cat Hustler.

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Welcome to the Junction.

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Julia Grosz: Hi, thanks for having me.

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DrG: Let's start with letting our

audience know who you are and what

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led you to where you are today.

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Julia Grosz: My name is Julia Grosz,

and I, uh, I'm, I'm a cat lady, man.

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I'm a cat lady, uh, and in true cat

lady and rescuer fashion, I took my

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hyper independence into doing my own

thing, uh, and that, uh, originally

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was writing bios for shelter cats.

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So Cat Hustler started, uh, when I was

a shelter volunteer, uh, in Virginia.

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And, uh, I noticed that these

animals were not getting the social

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media attention that they deserve.

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This was back in 2016, 17, before, um,

in the great before, in the world, before

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things have changed a lot since then.

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And, uh, shelter cat promotion online

is, uh, It's exploded, it's blossomed,

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and I'm not needed there anymore, but

where I realized there was a void to be

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filled was programming for cat rescuers.

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This community is so scattered, and

they don't talk, they don't meet up

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to do anything, and a big part of

getting anything done in any field is

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networking, and cat ladies, oh we like,

we like cats more than people, so we

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don't make time to build relationships.

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And those relationships are the

things that get the job done.

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So I started running networking parties

and symposiums and all kinds of stuff

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that eventually, uh, developed into

the Acatemy, which is a national cat

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rescue conference where hundreds of

cat rescuers from across the country

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get together, make some memories.

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Uh, don't ask each other for anything

and just build their lifesaving network

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and develop their skills to do the

best they can with what they've got.

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DrG: You bring up a great point, um,

about how people need to network, right?

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Because there are, there are so

many different ways of doing things

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and some people have it easier than

others and it's because of their

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experience and education and being

able to have a lot of people together.

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Talking about these things.

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And yes, I'm saying talking, not yelling

at each other and bitching at each

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other about doing it right or wrong.

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But talking to each other about how

things can work can, in the grand

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scheme of things, help everyone.

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So what, what really, so

what, let's talk about this.

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What is the Acatemy?

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Julia Grosz: The Acatemy is a bunch

of cat ladies getting together,

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uh, completely destroying their

social batteries for the year.

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Running around either a hotel or

a convention center in cat ears,

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and just being their biggest,

loudest, most authentic selves

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among people who get them.

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We have, this year I

think we have 37 sessions.

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Because we've been incorporated the

United States Alliance conference as well.

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We have that live streaming in

one of the rooms because the

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schedule is perfectly overlapped.

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And that just seemed like too, uh, good

of an opportunity to not collaborate on.

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Uh, but we offer sessions on

professional development, like

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how to work with the public.

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We have a hostage negotiator coming in

to help cat rescuers deal with angry

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colony caretakers, that kind of stuff.

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Uh, we have people talking about

fundraising because while cat

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rescuers and the people in charge

of these organizations have huge

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hearts, they The business sense

doesn't always come with that.

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So we want to help equip people

to do better, uh, and make smarter

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moves for their organizations,

which are in essence a business.

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We have someone doing a TikTok 101 talk.

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So that we can get all these, uh,

not technophobes, but people who

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are generationally, generationally

not in touch with the technology.

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We can demystify things and help

get their cats onto different

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platforms and reach other audiences.

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Uh, so it's about

professional development.

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It's about personal development.

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We have a local grief counselor

who's joining us because we've

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We've been through a lot, like

this line of work is heartbreaking

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and heavy and really intense.

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Uh, on top of that, the past

four years, if anybody says

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they're okay, I don't trust them.

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Uh, and a lot of our attendees

are of a certain demographic and

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they're starting to have to take

care of their parents and there's

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grief and stuff involved with that.

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And.

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The people who come to the

Acatemy are making time for

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themselves and their cause.

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And I want to be able to give

them an opportunity to take

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care of their whole selves.

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Uh, and that involves, I gave, I had this

room designated as my screaming room.

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This grief counselor popped up

and she's like, Hey, I'm like,

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Oh yeah, no, take that room.

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It's fine.

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So we're doing on demand grief

counseling appointments because I

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love the cat rescuers and they're

my people and I want them to be

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able to come out of this weekend.

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feeling loved and like their work

matters and that they matter.

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DrG: And this is happening, uh,

what is it, October 12th and 13th in

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Cleveland, Ohio at the IX Expo Center.

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So anybody listening, if this is

before October 12th and 13th, uh,

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2024, please plan on being there.

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Because it's going to be,

it's going to be great.

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Now, as we, as we invite people,

who is, who is your target audience?

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Who are the people that attended,

you know, these conferences?

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Are we talking about

like average lay people?

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Is this veterinarians?

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Is this people in shelter?

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Like who, who makes up

the audience for this?

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Julia Grosz: Historically,

we've been a lot of, uh, board

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members for smaller nonprofits.

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We've got shelter workers, we've

got shelter administrators.

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Um, there are plenty of conferences for

shelter, uh, and animal control folks,

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and a lot of veterinary conferences out

there, but nothing until the Acatemy

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has served exclusively cat rescuers.

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Our programming is designed for boots

on the ground folks, uh, freelancers,

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things that the average person can

take away from sessions and implement,

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whether they're, uh, a standalone foster,

or if they're with an organization,

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there's something for everyone.

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So this year we have, uh, we're

incorporating Kitten College.

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Uh, National Kitten College,

which is a program that started

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in Arlington, Arlington, Virginia.

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And they will be offering CE credits.

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They work with veterinary colleges,

uh, with neonatal kitten care.

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So you can get CE credits, even, uh,

as a vet tech, anything like that.

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For vets, there is Uh, a lot of content

in the United Spay Alliance, uh,

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conference that, uh, wet lab stuff,

a bunch of things I don't understand

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because I'm a geologist by day, this

is not my language, but it seems cool.

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It seems relevant and cool.

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Uh, so we'll have that streaming

all weekend as, uh, it's included

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in your Acatemy registration.

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So you've got three conferences in one.

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DrG: And what is, what

is the cost to attend?

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Julia Grosz: We've got one day

registrations for 55 or 45.

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A weekend is 85.

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Uh, and for my alums, the people

who have been to the past couple of

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conferences, I offer significant discounts

because we're all in it to win it.

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Uh, the organizations that are bringing

three or more people get 25 percent off.

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And if you do five or more people

on one code, I will give you a free

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registration to share with a donor or a

star volunteer or whomever you'd like.

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DrG: So how can our listeners sign up?

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Like, how can they register,

uh, online ahead of time, or

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can they register on site?

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Julia Grosz: Strongly prefer registering

in advance, that way we can print your

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conference badge ahead of time and

you can pick up at our Friday night

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mixer because networking is everything.

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You can register at theAcatemy.

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org

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DrG: And that is the acat C

A T A C A T O M E dot org.

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I don't want people just typing Academy.

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Uh, so the Acatemy dot org.

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Check it, check it out.

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I mean, I, I think that the lineup

of speakers that you have is amazing.

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Uh, and I, you know, some of these

people are people that I have

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done conferences with in the past.

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So I really respect the, their knowledge

and what they bring about with cats.

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I'm gonna give a shout

out to some of my faves.

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Uh, Tabitha Kucera, who

is amazing at behavior.

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We're BFFs.

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Um, and then we have Monica Tarrant

with GiveEm10, and, you know,

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their, their slogan with it's hip

to be snipped and, and the cat.

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I mean, I love the cat.

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Every time I see the cat, I

want to photo up with the cat.

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So I hope, I'm hoping the cat is there.

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Um, and then Stacey LeBaron, you

know, with Community Cats Podcast.

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Like she has so much information

and she's done so much.

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So this is an amazing lineup

of people that you have here.

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What can you tell us about some

of the other, some of the other

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individuals that, or some of the other

presenters that you have coming in?

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Julia Grosz: Well, we have Arden Moore,

who is just one of the warmest and

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most wonderful people you've ever met.

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She is doing a cat first aid

and CPR class on Sunday morning.

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It's a separate registration within the

Acatemy since she's a paid instructor.

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But these certifications, she'll

print you out a certification and

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like let you bandage her, uh, her

safety cat, who'll be around with her.

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She's amazing.

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We've got

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Missy Pruitt, uh, out of Arizona, who's

going to be talking about, uh, How to

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reach gen alpha kids and recruit the

next generation of cat rescuers and

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cat advocates, because, uh, everybody

knows everybody who's paying even a

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little bit of attention knows that cat

rescuers, the backbone of this niche

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group, we're aging out of it and we

need to be able to pass the torch.

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So that's going to be

a very important one.

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You are doing 10 things, uh, your low

cost spay and neuter vet wants you to

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And I think that is just the coolest.

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I think that's amazing because I

have seen, I think everybody has

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seen, especially your listeners,

these TNR groups burn the bridge

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and piss on the ashes at these high

intensity, high volume clinics.

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And that is, it doesn't

have to be like that.

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I'm looking forward to hearing what

you have to say about making that not

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DrG: It's going to be welcome to my rant.

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This is my, my little rant on how to

not piss me off because yeah, they need

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to hear it because as veterinarians,

we go into this profession to help

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animals and then we get people that get

in our face and say, you don't care.

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And that's the last, last thing that you

can say to somebody to make them help you.

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It makes them not want to help you.

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So I'm hoping that I can, you know,

not everybody's going to agree

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with what I say and that's okay.

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That's okay.

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But, it's, it's just how to approach

veterinarians so that you can help

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the animals that you're helping.

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You can't do it alone.

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So, here, here are some

tips to, to stay in it.

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Julia Grosz: And they only hear

these things when it's too late.

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So I think you're going to have

a full room of people who want

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to hear how to not fuck this up.

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DrG: Yeah, right?

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Yeah.

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Julia Grosz: I actually ran a

contest within one of the regional

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TNR groups out here in Virginia.

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What should this talk be called?

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If there were no filter,

what would it be called?

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I think one of them was, uh, I'm

not coming back if Brenda's here.

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Don't laugh.

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I don't know who Brenda

is, but there's always one.

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Just ruins it for everybody.

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DrG: So I see that you have a topic of

neurodivergence as an asset in rescue,

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and I've been hearing more about that.

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So what's, what's that about?

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I see that the, that the talk is

called fostering with a spicy brain.

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I love that.

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What, what, what does that mean?

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Julia Grosz: This is something that

has come up for a lot of people in,

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sorry, women specifically, in cat rescue

over the past few years as the changes

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to the DSM criteria have changed, as

we've, a lot of us have learned, Oh!

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I'm neurodivergent.

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Like all these things that made my

life difficult before, um, turns

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out those are checkboxes for ADHD

and autism and all these things that

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girls weren't tested for in the past

because the criteria was based on boys.

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Uh, back in my day it was called Stop It.

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And a lot of people are learning that

there's nothing really wrong with them.

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They're just trying to run

Windows on a Mac system.

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So a talk like this helps people

understand how to relate to the

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world around them, how to put

in systems that work for you and

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the way that your brain works.

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There's nothing wrong with you.

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You're just trying to, you're just trying

to run on a different operating system.

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And there are practices that you can

put into place and perspectives that

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you can change to make better decisions.

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Life and the whole world's a lot easier.

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DrG: And who's doing the, who, who did

you pick to give this presentation?

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Julia Grosz: Uh, Patty Hinko is, I

believe she's a middle school teacher,

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and she deals with these feral ass kids.

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And she has a very, very good grip

on this stuff, and she herself is

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of the spicy persuasion, and we,

we like learning things from people

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who intimately understand them.

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We also have Samantha Stevens from

the Blind Cat Sanctuary, who's going

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to be talking about how to use live

streams on social media to connect

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with your donors and community.

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I've been following Blind Cat

Sanctuary for It feels like a decade.

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They do scheduled live

streams of their facilities.

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They kind of demystify what's involved

with cat sanctuaries, um, which is

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a wonderful thing because I have

terrible experiences with them.

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A lot of cat rescuers have, and

they're realizing that sanctuary

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is often, too often, a euphemism

for a hoarding situation.

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But they are doing a talk on

transparency and relating to donors.

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They do, I believe they do two or three

live streams a day touring their facility

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and introducing people to the cats.

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And it involves a level of comfort

with the technology and live

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speaking and, uh, transparency that

I think a lot of cat rescuers could

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benefit from, even if they're just

introducing their own fosters, if

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they're working in shelters and want

to get the word out to the public.

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I think it's going to be a very,

very valuable session for people.

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DrG: And I see something that I

can personally benefit from is

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you have about navigating cat

introductions with confidence,

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like multi-cat household success.

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I may need to sit in on that one

because my cats hate each other.

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Um, and I, and I did, and I followed

all the steps, and I did everything

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right, and I guess they haven't

killed each other, so that's good.

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But, but it is, it is something really

important, like people don't understand

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that, that cats are, how cats are and

how to introduce another cat and when

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you bring a new cat or anything else

into the home or you move their litter

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box one inch to the right their whole

life changes right like they they just

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like stress out over nothing and and they

start doing stupid stuff and then we think

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that they're just getting back at us and

realistically we are messing with them.

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So I think that it is great having

something about how to safely

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introduce cats, how to do it properly

so that you don't, you don't put

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yourself behind the 8-ball, right?

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Julia Grosz: Laura is wonderful.

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Laura usually works with the public.

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She is a, uh, she does private

consultation out here in Baltimore.

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And.

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She submitted this talk.

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It was off of a, you know, the

speakers will give you a menu of

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here are my pre made talks and the

Acatemy doesn't roll like that.

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We have a very specific audience

and it's easy to speak down to this

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audience because we're, we're seasoned.

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We know what we're doing.

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We've been around for a bit.

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And as, as a vet, I'm sure you

have plenty of experiences with

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rescuers knowing everything.

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DrG: You know, a lot of, a lot

of rescuers and people that

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do TNR and stuff are these.

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older people that have been doing

it for years and years and years.

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And I'm using older in the

nicest form of the word.

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I don't want people like

bashing me like I'm older.

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So, but you have individuals that

have been doing this for 20, 30

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years, and, and they have experience,

but they don't know everything, but

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they think they know everything.

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And you have a lot of veterinarians and

newer people trying to start things.

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And there's a lot of you're

doing it wrong, and you

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don't know what you're doing.

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And And trying to push people away when

we need to, you know, bring them in.

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Julia Grosz: Exactly.

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Uh, so when my speakers approach

me with a, a proposal, sometimes

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I'll ask them to tune it.

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Like assume that these people already

know the 101 stuff, maybe even 201.

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So all the Acatemy content is masterclass.

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Laura did an amazing job in tuning

her menu presentation to people like

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you and I, who we've tried everything.

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We know these things.

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It's like.

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Okay, what next?

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Give us master class content.

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And she has done an

amazing job of doing that.

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She is bringing her, not Padawan,

what's the word I'm looking for?

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Uh, protege?

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Okay.

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She's bringing her protege,

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Mary Stevens, who has been a vet tech

for 18 years, and she is going to teach

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us how to do stress, sorry, low stress,

Not stress free, can't stop that.

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The stress free medication for, I'm

gonna need you to help me with the, the

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terminology here, uh, eyes, ears, oral,

um, topical, uh, just how to, just,

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uh, give medication in various formats

so that people will pill their cats.

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And also how to reduce the stress

of TNR clinics on the cats.

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DrG: That, that is super important because

one of the things, and I don't want to

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give up what I'm talking about in the

presentation, because I want people to

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come in and listen to it, but there are

people that set their cats up for failure.

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And yeah, it's only a day, but it's

like the most horrible day of their

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life when it's not done right.

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Like it doesn't have to be.

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So there are things that we can do

to make, to make cats lives easier.

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And it makes the cats less

stressed, and then it makes the

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veterinary team less stressed.

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Julia Grosz: So there's a, she's going

to be covering a lot of in suite stuff

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to help reduce the stress of those

visits, as well as stuff at home so that

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the, the fosters who are getting these

cats adopted can help the adopters.

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Medicaid more easily at home.

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I saw a video in the presentation

about uh, administering

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injections, which is super helpful.

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Uh, because I, I had a lot of anxiety

about that when I first, when I did

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administering subcute fluids and all that.

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Uh, and I'm hoping that it'll help

maybe diabetic cats get adopted.

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If we demystify it a little bit.

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DrG: And I see for the, for the bigger

or more organized groups, you have

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Danielle Bays from the HSUS talking

about how to basically figure out if

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your efforts are making a difference.

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And I think that that's so important

because when you go to a legislator or

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even to city council and you want to

propose a TNR program, you can't just show

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up, you know, Looking like a cat lady.

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I'm sorry, cat ladies.

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Tone it down a little bit, uh,

but you got to know how to show

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up, how to speak to these people.

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And then you have to have numbers.

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You can't just say, well, it just is.

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So I think that that, that is a really

interesting topic that you're bringing in.

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Julia Grosz: This Danielle is uniquely

qualified to do this, and it is

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such a privilege to have her agree.

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Um, back, I think it was 2020 when

they were doing the DC cat count.

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Around here was a huge, huge deal, uh,

because as you know, getting the metrics

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for these things is, um, brutal, and no

one really knows how to go about doing it,

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and HSUS, it takes an organization like

HSUS putting money and trained personnel

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behind it to make it happen, and I'm

hoping that the model they've created

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can transfer to smaller communities.

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She's going to be sharing

information about data collection.

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Uh, how to present it, a little bit of

statistics, but I think it's critical that

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TNR groups, local TNR groups understand

these things, because without the numbers,

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you're just sitting there screaming at

the cat hunters in town hall meetings.

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DrG: Yeah.

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Oh, and I can't, I can't.

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even with myself.

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I forgot to give a shout out to Dr.

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Lee Schrader because she is

the co rep with me for Humane

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Society Veterinary Alliance.

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So sorry, Dr.

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Schrader, if you're listening

to this, I love you.

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You're awesome.

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And, uh, and yeah, big shout out.

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She's going to be talking about donor

engagement, recognition and retention

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and animal rescue, which is so important.

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Like we can't do what we do without help,

without funds, without assistance, and

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how we keep these people happy, right?

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Julia Grosz: Dr.

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Schrader, I was lucky enough to get her

on Zoom for an hour, and she is a gift.

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Dr.

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Schrader is just a spectacular,

warm, Delightful person.

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And, uh, she has such great insights

on how to make donors feel special

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and wanted, and she understands the

boundaries of what you can and can't

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talk about in written communications

when you're asking for help, it's going

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to be a really, really good session.

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DrG: Yes, she is an amazing human being.

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Um, and she's been doing this for

so long and people don't realize

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she, she's a diplomat of the college

of internal medicine, veterinary

385

college of internal medicine.

386

Like she is not.

387

Like your, your run of the mill

veterinarian, this is an internist

388

and she knows so much and she has

so much experience and she's putting

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all of this time and effort into

running, like as executive director

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of the Fayette County Humane Society.

391

And it, yeah, she,

she's an amazing person.

392

So definitely, I recommend

that people come to, to see

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what she has to talk about.

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Julia Grosz: Oh, we also have,

uh, Von Young, who is a longtime

395

friend from here in Virginia.

396

She'll be doing a session on

how to run a kitten cafe pop up.

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So all the legalities involved,

all the health code stuff.

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For people who want to, I've always

thought about opening a cat cafe.

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It's kind of a dip your toes in

the water for fun and maybe profit.

400

It'll be a cool one.

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Von is, uh, an exceptionally

creative and wonderful person.

402

I'm very excited for

the Iowans to meet her.

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DrG: And, and I guess finally,

like, uh, who is this cowboy that's

404

teaching people about trapping cats?

405

Julia Grosz: Uh, Bob, the

cowboy cat wrangler Lynch.

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And.

407

Uh, Angelo, the Matt Catter,

what's his last name?

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Rufo.

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I just call him Angelo.

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Uh, these two are out of Philly.

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They're gonna be upstairs at the CFA

show most of the time, but, um, they

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presented at my 2020 conference.

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They were wonderful.

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They did a TNR 101, uh,

with Tomahawk LiveTrap.

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They showed people hands on how

to, uh, to work traps and took the

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intimidation and mystery out of it.

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So this time they're going to be hosting

a roundtable where trappers can come

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in and share their tips and tricks

for different food, do a hands on

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demo and show like rubber band tricks

or whatever it is they do with the

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traps and just give the trappers an

opportunity to learn from each other.

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This is a lot of knowledge and

insight that never gets shared because

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they're never in the same room.

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DrG: Yeah, this is again, this is

like a really amazing lineup of

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speakers that you have put together.

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Um, it's, it's literally everything

and anything that you need to do

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TNR to, to foster cats, to deal with

stuff and then to also to take care

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of yourself because there's a lot

of compassion fatigue happening.

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There are a lot of people leaving rescues.

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There's a lot of problem

with pet overpopulation and

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euthanasia and everything else.

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So we need this.

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We need, we need a place where like

minded people get together, um, You

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know, leave their claws home and

just come in to have a good time.

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And yeah, there are, there

are like meetup events, right?

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Like, uh, the Acatemy After Dark.

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What's that about?

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Julia Grosz: We've got a mixer on

Friday night for the folks who come

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early, pick up your badge, grab a drink,

grab dinner with some new friends.

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We've got our after party

on Saturday night where it's

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going to be 200 cat ladies.

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We're going to do kind of

like a Halloween thing.

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So it'll, because we're

over 30, we're not dead.

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It's, you know.

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You got to make time for that stuff.

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And the same thing, we have

a weekend long egg hunt with

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prizes worth up to, I think, 300?

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So that'll be a good time.

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And on Sunday, we have our

wine down dinner and within our

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conference app, everybody has

the ability to start a meetup.

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So you can find a lunch group,

a special interest lunch group.

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You can organize a breakfast or brunch

for yourself before sessions start.

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You can find lunch buddies.

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It's all about networking.

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We've got the tools built in to handle it.

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DrG: Awesome.

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And then by By signing up for the Acatemy,

as you said, there'll be able to, to

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watch the United Spay Alliance stuff.

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And then there's also the

cat show happening, right?

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Julia Grosz: There is the, uh, CFA or

cat fanciers association show upstairs.

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They're, they are actually the ones that

invited us to join them in Cleveland.

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They are big on rescue inclusivity

and wanted to walk their talk.

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They bought us swag bags.

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They bought us lanyards.

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They've been very good to us.

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Uh, they will have.

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a lot of 101 content upstairs.

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They have their big international show

where Uh, they've got folks flying in from

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all over the world to show their cats.

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But they've also got a lot of

rescue content for the public.

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It's not it's something like what we do.

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There's a little bit of overlap

with our speakers But they've

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got stuff like Nudacris,

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the sphinx cat, is getting married

at two o'clock on Saturday.

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So all gifts that are brought are going

to, I'm sorry, I forgot the beneficiary

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rescue, uh, they've got exhibiting

rescues with adoptable animals.

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They've got, um, a cat daddy panel.

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They have, they got all kinds of stuff.

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You can find it on their website, uh, cfa.

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org slash expo.

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DrG: So yeah, I mean, this is,

this is an awesome weekend.

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If you're a cat person, just, just stop.

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Just attend, just do it.

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Um, and, and again, is

the Acatemy A C A T e.

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M.

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Y.

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Acatemy dot org.

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Um, to sign up to get information.

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You can go to the animal welfare junction

facebook page because we're gonna

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have the information there as well.

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The links and everything else.

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Um, and yeah, this is,

this is just amazing.

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I mean, I guess, I guess I

gotta say first, thank you

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for putting this together.

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Uh, second, thank you for including me.

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Um, I know you had no idea who

I was and what you were getting

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into asking me to be part of this.

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So thank you for, for including me

and having me, uh, share information

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with, with these people that that

are working so hard to help cats.

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And I'm so, so glad that

this exists to help them out.

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Julia Grosz: And thank you

for lending the Rascal unit.

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That's going to be parked outside all

weekend so the public can check it out.

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I think that's right.

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It's a beautiful thing that people

are going to see that there are

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accessible services out there.

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And there are people who.

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Care enough to bring the help to them.

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DrG: Yeah.

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As long as we don't piss us off.

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Right.

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So check out the truck, see what

we do, see what we offer, and then

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learn how to, how to keep us coming.

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So is there anything that we,

that we forgot to mention anything

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else that you wanted to say?

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.

Julia Grosz: I'm super proud of all my speakers.

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I'm proud of what we've built and

what we're going to keep building.

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And I hope that the Ohioans

find a lot of use in this.

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DrG: So yeah, thank you

Julia so much for being here.

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Uh, thank you for, for doing this

and for everybody who's listening.

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I hope to see you there.

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And as always, thank you for

listening and thank you for caring.

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Thank you for having me.