What if the real advantage of AI isn’t the model, but the context you give it?

Tammy Billings is Vice President of Business Development at Signal Flare AI and one of the most knowledgeable leaders in restaurant technology. After a career spanning entertainment, restaurant marketing, and technology, Tammy has become a trusted translator between tech and the leaders who need to use it to make better decisions.

Tammy shares how AI is changing the way brands bring together sales, customer feedback, pricing, market conditions, and operational data to make smarter decisions. But her advice is refreshingly simple: start small, keep experimenting, and never underestimate the context and human judgment to turn information into action.

In this episode, you’ll learn:

✨Why context, not just data or AI, is the key to making better business decisions

✨How to distinguish true decision intelligence from just another dashboard

✨Why AI should augment judgment, not autonomously make decisions

✨How to start small, experiment with tools, and build stronger AI capabilities

✨ Why helping people and making connections is a powerful way to lead

A conversation for brand leaders who want to move beyond AI experimentation and make smarter decisions that truly move businesses forward.

Tammy’s Creative Inspiration

Book: Who Moved My Cheese? by Spencer Johnson and Influencer by Joseph Grenny, Kerry Patterson, David Maxfield, Ron McMillan, and Al Switzler

Brand: YETI

Beverage: Vodka soda, Aperol spritz, or bubbles

Song: “Joan of Arc” by Madonna