This week we speak to Justin Leigh who discusses why he is passionate about breaking down stigmas surrounding sales in dentistry.

He believes by taking a consultative approach, dental team members can learn how to approach sales in practice and make sure they're providing the best treatment for their patients.

Justin is the founder of Focus4Growth, a sales and leadership training company with a focus on the dental market.

You can find out more at www.focus4growth.co.uk or if you would like to contact Justin directly email justinleigh@focus4growth.co.uk