Despite having no affiliations to the blue-collar world previously, Daniel Yates (@bluecollarbrands) has found himself going around construction sites telling the stories of those building our world behind the scenes. In this episode, Daniel shares some of his favorite stories of the people he's met, their pride in the work they do, and how the construction industry can do better to highlight their workers.

Key Times:

• Why Daniel cares so much about blue-collar workers feeling seen, valued, and heard (2:30)
• How the system has been designed to hide construction (8:00)
• Why there's so much to be proud of when working in construction (19:00)
• How creating company values can help you hire and retain new employees (28:00)

Favorite quotes:

"There aren’t hundreds of thousands of people who are going to do this work, so there’s this dichotomy of extreme humility and deep pride in what they do."

"I feel like the whole system is set up to hide construction. Nobody wants to see or hear it, it should just happen. But there's such important, such amazing work happening by such great people."

About DOZR

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About Daniel

Instagram: @bluecollarbrands

LinkedIn: https://www.linkedin.com/in/danieljyates/

Website: MediaOnEdge

Building Builder Links

Website: https://www.buildingbuilderspodcast.com/

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