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#122: Loyalty Science Lab Insights
Episode 1228th July 2021 • Let's Talk Loyalty • Paula Thomas
00:00:00 00:55:47

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The Loyalty Science Lab is a unique and incredibly useful marketing research facility from Old Dominion University that researches the psychological aspects of loyalty programs. 

Founded and directed by Yuping Liu-Thompkins, the Loyalty Science Lab collaborates with industry leaders to identify and research commercially important concepts that drive loyal customer behaviour. 

The Loyalty Science Lab therefore combines academic rigour with practical insight, allowing Dr Liu-Thompkins to become a subject-matter expert on the design and effectiveness of loyalty programs as a tool for customer retention, cross-selling, and customer growth.  

Dr Liu-Thompkins has published her research in top marketing and advertising journals, and today joins "Let's Talk Loyalty" to share some of the exciting insights from her research that will prove fascinating to anyone running a loyalty program or initiative around the world. 

Show Notes: 

1) Yuping Liu-Thompkins - Founder & Director of Loyalty Science Lab & Professor of Marketing, Old Dominion University

2) Loyalty Science Lab Articles: 

What Happens When People Get Closer to a Reward?

How to Nudge People to Go Further in a Loyalty Program?

How to Gauge Loyalty Program Engagement -

Your Business Needs a Loyalty Model -

Are Your Customers Really Loyal?

3) Loyalty Science Lab on Medium 





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