In this week's episode, I'm talking about why podcasts are great for your business.

A key point is that you can build authority in your zone of genius - you do this by creating content that you know will resonate with them.

It gives your potential clients a chance to get to know you better and will help them decide whether they want to work with you.

They are a way to create engagement with your listeners and expand your community.

They compliment your marketing overall. Your podcast is part of it, not a separate entity.

You can utilise your content and repurpose it into other forms like blogs, email marketing, social media posts, audio and visual clips.

Make sure you put them on your website, this will help increase SEO. You will drive more traffic to your website so people can see how awesome you are!

If you have any questions or would like some help with your podcast, book a podcast enquiry call.

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Welcome to podcasting one on one with me your host

Rachel. This podcast is for female business owners and

solopreneurs that are looking to start a podcast that add to your

own already awesome offering. I'll give you helpful advice

that you can take away and use in your podcasting journey. I

hope to answer those tricky questions that just keep you

from starting. Once a month, I'll be joined by other female

podcasters. They'll share their journey with you and offer tips

and advice they discovered along the way. Let's get started.

Hi, and welcome to this week's episode. This week, I want to

look at why podcasts are great for your business. I think

podcasts work really well for you and your business, they are

a really valuable piece of content that you can create.

Podcasts enable you to build your authority in your zone of

genius. You do this by creating contents, that you you're

creating the content for your audience that you know will

resonate with them, and then solidifying your position as an

authority in your area. It is also a great way for potential

clients to get to know you better, and could be the

deciding factor in whether they would like to work with you.

Because you're showcasing your personality, and how you think

your ideas. And then obviously that all important building your

authority, so they could listen to your podcasts and yeah, be

the deciding factor for they want to work with you. Podcasts

are a chance to forge a personal connection with your listeners.

It's like a one on one conversation with them. They are

taking you around with them while they're listening in their

ears. And it's just such a personal way in which you can

talk to them. So that is where they work incredibly well. And

because you've got this listenership your audience, it's

podcast can be a way to create that all important engagement

with them. You know, you're you're getting to know your

audience better. By having your podcasts you can ask questions,

you can take episode ideas from the content that your audience

is putting out there, you're paying attention to them, and

you're showing them you're listening to them by creating

your podcast content for them. And then your podcast can help

your marketing overall, you know, your podcast is part of

your marketing, it's not a separate entity. And in creating

this, you know, amazing piece of content on perhaps a weekly

basis. This will then lead into helping you create the content

for the rest of your marketing for your business. You know, you

can utilise the content, from your podcast episodes into

blogs, for your email marketing, different types of social media

posts, audio and visual clips, all these things. The podcast is

helping you streamline those things. That is where I mean for

myself, my podcast episodes is my main piece of content. And

then as I just said, on create the other pieces of content

around the episode, it can bring up specific questions that you

might want to expand upon, in that from that episode, you if

you've got guests coming on, you might be learning something that

you never knew before. And that can be a really great way to

promote your episode. You can also put your podcast on your

website. And when you drive people to listen to your

podcasts or your website, you're driving more traffic to your

website, increasing your SEO. And then also when you repurpose

your podcasts into the different types of content I mentioned.

You know have especially blogs, having those on your website.

It's all really valuable, long form content that will help your

search rankings which is helping which will then help more people

find you and see how awesome you are. It's important to point out

as well that podcasting is a growing market they have got

exponentially more popular especially since COVID.

I think I think they were growing anyway, but I think that

COVID we'd kind of like imploded that because a lot of people,

you know, did podcasts around the pandemic and things like

that, and we were just at home more. So that increased it.

Here's a little stat for you. According to Buzzsprout, the

number of podcast listeners has grown to 29.5% over the last

three years, I mean, that's quite a large portion of growth.

In the UK, 50% of adults have listened to a podcast, and 25%

are regular listeners. That is a really, you know, big chunk of

people there. And I don't want you getting thinking that all

met, there's so many podcasts out there, it's grown so much my

podcast is not going to cut through the noise, but the

market is not saturated. If you compare the amount of blogs to

podcasts, then the number of podcasts is still relatively

low. And we all know the value of a well written blog. This

should not stop you from benefiting from everything that

a podcast can do for you and your business. So to recap, why

are podcast great for your business, you can build your

authority in your zone of genius. It gives your potential

clients a chance to get to know you better, forging a personal

connection with them, and helping to create that all

important engagement. I hope you've enjoyed this week's

episode and you've got something out of it. If you have any

questions, then please let me know I would love to hear from

you. I also offer a free 30 minute session. If you have any

questions around podcasting, launching or if you have a

podcast already. There will be a link for that in the show notes.

And I would love to hear from you. That's all from me. Thanks.

Bye. Thanks so much for listening. If you've enjoyed

today's episode, please like share and subscribe. Your

support means so much to me. If there's a question or topic

you'd like covering then I'd love to hear from you. Find the

podcast on Instagram at Reggie Botfield and drop me a DM till