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Why Passing Credit Card Fees Looks Cheap {Friday Freestyle} [Ep. 287]
Episode 28724th January 2025 • The REAL Truth About Business: Business Growth Tips for Solopreneurs + Small Business Owners • Michelle DeNio | Business Strategist
00:00:00 00:05:13

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Does it drive you crazy when businesses pass their credit card fees onto you? Do you feel turned off and hesitant to engage with them again?

If you've been grappling with how to handle credit card fees in your own business, today’s episode is the solution you've been searching for. We’re breaking down exactly why you should stop passing these fees to your clients, and how a simple price adjustment can keep your customers happy while benefiting your bottom line. It’s all about smart business practices that look professional and don't alienate your clients.

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Transcripts

Speaker A:

It's Friday, if you are new here.

Speaker A:

Fridays we do a little freestyle episodes where basically I'm just kind of sharing with you something that's on my mind, a conversation that I've had, maybe a little rant, but they're just like info, take them for what they are, listen or not, right?

Speaker A:

And so today this is one of those things that like, literally drives me crazy.

Speaker A:

And it's the topic of credit card fees, okay?

Speaker A:

I am just going to tell it to you straight.

Speaker A:

Stop passing your credit card fees on to your clients.

Speaker A:

It's such a shitty business practice.

Speaker A:

I know that everybody is doing it.

Speaker A:

I know.

Speaker A:

Even when you go to the stores, when you go to service providers, right?

Speaker A:

Like, I get it.

Speaker A:

I get that the credit card fees are really, you know, they're, they're cutting into your profits.

Speaker A:

I get that, okay?

Speaker A:

But I also know that they are a cost of doing business, okay?

Speaker A:

And I also know from a client perspective as a consumer, when I see that there is a fee for me to run my debit or credit card, like, it completely turns me off.

Speaker A:

Like, completely turns me off.

Speaker A:

And it really makes me hesitate doing business with that establishment or service provider again.

Speaker A:

And so here's the thing.

Speaker A:

Just raise your freaking price, okay?

Speaker A:

Raise your price to accommodate and absorb the credit card fee, right?

Speaker A:

So if you normally charge $100 and the credit card fees are what, 5%?

Speaker A:

Not even, I think they're like three and a half percent plus what, whatever, 30 cents or whatever they are, you really can't get below like three and a half percent.

Speaker A:

Raise your price to 110 bucks.

Speaker A:

Raise your price to 120 bucks, right?

Speaker A:

Like somebody is not going to not do business with you because Your price is 120 over 100, right?

Speaker A:

Like, and just absorb it.

Speaker A:

Like, just raise your price to absorb the freaking credit card fees.

Speaker A:

I'm sorry, but, like, I'm not going to get off of this bandwagon.

Speaker A:

I think it is just so ridiculously shitty to pass it on.

Speaker A:

Not only that your credit card fees are a write off, all right?

Speaker A:

They are a write off.

Speaker A:

They are a direct write off and they, they drop your total revenue of like taxable income, right?

Speaker A:

So you can pass the credit card fees on and now you have to claim it as revenue, right?

Speaker A:

Which means you're going to get taxed on that.

Speaker A:

So.

Speaker A:

Or you could absorb the credit card fees and write off it.

Speaker A:

Write it off and then your taxable income is that much less.

Speaker A:

So in the end you're still going to pay somebody you're going to pay the irs, you're going to pay it into taxes or you're going to pay it to the credit card fees.

Speaker A:

But in, at the end of the day you're going to pay it somewhere.

Speaker A:

And so like it just to me, like, why set yourself up?

Speaker A:

It looks cheap.

Speaker A:

It looks, I, I don't, I'm sorry if this is offensive.

Speaker A:

I'm sorry.

Speaker A:

Not sorry really, but like it just looks cheap to me.

Speaker A:

It just looks cheap.

Speaker A:

Like credit card fees are a cost of doing business.

Speaker A:

If you are going to accept credit cards, then just accept the fact that you are going to have fees associated with that and also understand that like it reduces your taxable income.

Speaker A:

You're, it's just three and a half percent less, you know, or whatever.

Speaker A:

Like take it as a write off but again like raise your fee up like 80 to $85 or 275 to 297 or 297 to 325.

Speaker A:

Like do whatever you've got to do.

Speaker A:

But again, like, I mean, yeah, people might see like, wow, she raised her price.

Speaker A:

But if you're only raising it up to absorb the cost of your credit card fees, it shouldn't even be that noticeable for your clients, right?

Speaker A:

Like they should not even notice it, nor should they care.

Speaker A:

And essentially like your new clients wouldn't necessarily know what your old prices were.

Speaker A:

And so it's just your price.

Speaker A:

So I don't know, I'm just at this place of where again, buyer discernment and people's buying decisions are really playing a role.

Speaker A:

And so like these little things are going to make a difference.

Speaker A:

Like if I could work with this service provider and her fee is $500 a month and the other service provider is $500 a month plus 5% or whatever it is.

Speaker A:

Like, yeah, maybe if they're equally as good.

Speaker A:

I'm gonna go with the one that's not gonna charge me to pay her.

Speaker A:

I'm sorry.

Speaker A:

Like I'm just every, I'm going to do that and I just think, I don't know, I just think it's setting you up to like look cheap.

Speaker A:

So take it for what it is.

Speaker A:

It's just my opinion.

Speaker A:

But just raise your price.

Speaker A:

Just raise your price.

Speaker A:

It's a simple fix.

Speaker A:

It's a simple fix.

Speaker A:

Or just like understand that you're going to pay it to the IRS if you charge it, you know, like it's just, it just increases your taxable income.

Speaker A:

So do you want to pay to the irs?

Speaker A:

Or do you?

Speaker A:

You know what I mean?

Speaker A:

Like what?

Speaker A:

What's the trade off here?

Speaker A:

There are certain things that are just a cost of doing business, and that's one of them.

Speaker A:

Okay.

Speaker A:

I love you.

Speaker A:

Bye.

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