Today, we live in a world of fake news and alternative facts - an infodemic where decisions are made on emotion not evidence. In worldwide coverage of the covid-19 pandemic, there has been increasing misinformation about coronavirus. As consumers and concerned citizens, where do we go for trustworthy information?

My guest this week, Lisa Watts, describes herself as a long-term "news junkie". Having held multiple senior roles in digital media, when the idea for The Conversation was pitched to her, it was immediately compelling. Now with more than 10,000 donors, The Conversation is a news outlet operating on a not-for-profit basis, bringing independent, research-backed journalism to the general public.

In episode 195 of Be The Drop, recorded LIVE from Pause Fest, Lisa and I discuss the death of traditional media, the birth of The Conversation news outlet and she reveals how her not-for-profit team got their fledgling platform out to tens of thousands of fellow news junkies.

----

Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link.

-----

The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!

We release new content each week!

SUBSCRIBE to the blog here

SUBSCRIBE to Be The Drop podcast in Apple Podcasts here

SUBSCRIBE to Be The Drop in Spotify here

SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.

CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.

CONTACT US podcast@narrativemarketing.com.au