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Danny Zane on Would You Buy Something Just Because it was Pi Day?
28th February 2022 • Lehigh University Business Thought Leadership • Lehigh University
00:00:00 00:26:30

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Sales promotions centered on special days like Pi Day on March 14 can be an effective lure for shoppers, a recent study suggests. For more information, watch Danny Zane’s Lehigh Business video, This is My Research: Consumer Inferences About Special Day-Themed Promos.

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