Ali is joined by Ferret journalist Jamie Mann for episode 39 of the FFS Show.

This week we look at flat earth theory. Ali interviews marketing expert Dr Carlos Diaz Ruiz from Hanken School of Economics in Helsinki. He explains how promoters of the flat earth conspiracy use marketing techniques to spread the theory, and how such techniques are present in other grand conspiracies such as QAnon.

Show notes:

• An article explaining Carlos Diaz Ruiz's work on flat earth marketing is here.
• Our fact check on God Save The King is here.

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