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#98: The Power of Storytelling with Steven James
Episode 986th September 2022 • The Book Marketing Action Podcast • Weaving Influence
00:00:00 00:37:06

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This episode is about the power of storytelling for marketing your books. Becky is joined by Steven James–Critically Acclaimed Novelist, Storyteller, and Fiction Instructor–who reflects on his author journey, his experience marketing books, what makes stories so powerful, and the transformational effect they can have on readers and listeners. He even shares some of his favorite stories. 

During the episode, Steven shares:

  • How many stories he writes each year and how he spaces out his work.
  • The title of his next book, in addition to the other projects he is working on.
  • What makes storytelling so powerful.
  • What it takes to have a good story.
  • A brief, but impactful, example of a good story. 
  • What a signature story is and how they play out in his own work.
  • What his journey with marketing has been like over the years.
  • Some of the successes and struggles of his marketing journey.
  • How many of his books are published by traditional publishers vs. self-published. 

For our show notes, including action steps and resources, visit:

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