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How do you Know if Your Marketing is Working?
Episode 6222nd April 2021 • Holistic Business Matters • Helen Harding
00:00:00 00:14:58

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You know you have to market yourself, but do you know if what you’re doing is actually working? You may be holding the marketing busy badge of honour (I certainly have on more than one occasion), but not working on the right things.

There are many different roles your marketing plays. At its core, marketing is about engaging with people and building relationships. It works to maintain the connection with your existing clients and attract new ones. It’s also where you demonstrate how you can help people and share your offers.

Many practitioners jump around from one activity to another and end up feeling frustrated and like nothing works. 

If this is you, the reality is, you’re not sticking with anything long enough to know if it worked. You’re just not making the most of your time and effort.

Marketing is a marathon and not a sprint. It will take time to mature and for you to learn whether certain activities work. Discovering this is the key to effective marketing for your holistic business.

  • (02:47) How did you hear about me?
  • (03:50) What’s the point of the activity?
  • (05:30) Understand your analytics
  • (06:21) Email marketing
  • (07:34) Social media
  • (09:09) Website traffic
  • (10:45) Stop doing the things that aren’t working
  • (11:45) Do more of what works
  • (12:37) Keep measuring

Podcast 56 – Ask 'why?' when picking marketing activities for your holistic business.

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