Episode Summary

In this episode of The Money Lever Podcast, Josh Latimer breaks down one of the most misunderstood and most profitable skills a business owner can develop: marketing stamina.

Most owners don’t fail because they’re bad at marketing. They fail because they quit too early.

Using a powerful lesson from professional golf called the bounce-back rate, Josh explains why success has less to do with intelligence, talent, or luck and more to do with how fast you recover after things don’t work.

If you’ve ever wasted money on ads, tried marketing once and got burned, or felt stuck in a cycle of frustration and second-guessing, this episode will reframe how you think about growth, persistence, and profit.

This is about building money levers that compound over time instead of dabbling in tactics that never get a chance to work.