What’s the difference between good and bad coaches and what makes them brilliant?

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My new book is out now

You’ve got a bold vision and a strategy to achieve it! But why does your company seem to be standing still? Why is the gap between what strategy promises and what it delivers so vast and disheartening? And what to do about it? Find out in my new book “The PATH to Strategic Impact”: https://geni.us/the-path

New book

When you hire a coach, it's most likely because you want to improve

your situation in some way or another.

But there's a huge gap between how bad coaches and good

coaches try to achieve that.

Bad coaches try to make you feel less miserable.

Great coaches try to make you feel more brilliant which means that both

sit on opposite sides of a spectrum.

It's not that bad coaches are like great ones, just not as good.

They are squarely different.

Great coaches work from the assumption that you are brilliant and that you

have both, the skill and the will, to achieve even more brilliant things.

Back coaches work from the assumption that you are kind of miserable and

don't really know what you're doing.

Thank goodness you called them so they can save you from that misery.

This kind of coach often has way more answers than questions and they tell

you what to do and what not to do because they know while you don't.

It's an off-balance relationship where the coach thinks they are

more brilliant than you are.

Great coaches have a different approach.

They establish a balanced relationship in which they are brilliant at what they do

while you are brilliant at what you do.

They usually have more questions than answers and help you find a way that

allows you to grow from where you're at.

They don't tell you what to do.

They will figure it out with you.

They use their brilliance to boost your brilliance.