Marketing goes beyond brand visibility, it’s about attracting your ideal clients. When they understand the true value of what you’re offering, it motivates them to take action.
In this revealing coaching session, Melissa stresses the importance of positioning yourself as an authority and leading with value. She underscores how educating your audience is the key to gaining credibility.
This one’s a must-listen.
Topics discussed in this episode:
small businesses
entrepreneurs
promotion
promote your offers
marketing
split marketing
revenue streams
show up as an authority
diversified income
business credibility
passive income
investing
educate your audience
online businesses
lead with value
LinkedIn
Submit your questions to team@burnouttoallout.co for an opportunity to get your hot seat with Melissa on the Burnout to All Out Podcast
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Transcripts
Melissa:
Hey. Hey. Hey. I hope you guys enjoy these, what I'm calling podcast shorts for my burnout to all out community. This is just a little peek behind the curtain of the coaching that goes on inside of my programs. We're bringing to you Some of the best nuggets and coaching I'm giving, within hot seats of all of our different programs, whether it's our LinkedIn Method Academy, our mini mastermind business basics all the way up to our higher level mastermind. If you're hearing some of these questions and you're like, man, I wish I could get my burning question answered by Melissa. Hey.
Melissa:
Guess what? You could be featured on my podcast. If you've got a question that you want answered and you submit it to my team and we pick it, we will bring you here to the podcast for our podcast shorts and, do a hot seat with you. Where can you submit your questions? Send them to team burnout to all out .co. We'll make sure we drop that in the show notes for our podcast shorts, and I hope that You guys find as much value in these shorts as our clients do inside the program. Need some effective tactical advice that actually helps you get results and makes a real difference in your life and business? You've come to the right place. If you're finding yourself here today, it means you're getting ready to gain serious traction in your business, rapidly multiply your income and impact, and you're ready to make it happen while living all out. Guys, I'm Melissa Henault, your trustworthy corporate dropout turned 6 figure business burnout turned happy and healthy CEO of a multimillion dollar online business, and you're listening to the burnout to all out podcast. On this show, we're serving up innovative growth strategies, simple implementation methods to put them into practice and action stimulating inspiration tailored specifically for the modern entrepreneur.
Melissa:
Let's dive in.
Tiffany:
Alright, Tina. Alright. Hello. Can you hear me? I can. Great. So my win, I have had a couple people actually Reached out to me about my business since updating my profile and content a little bit, so that's nice. And they actually were male and we are dominantly female, although the avatar can be either. That's just what we found.
Tiffany:
So I sell a travel business to build a team as a network marketer. And so my question is and, yes, I do have or or can book travel, but Maybe 10% of what I do, I'm booking, I'd rather build. So with that in mind, is there Too much. Is it possible to have too much of travel post versus business post? Because I'm looking for business partners, not so much to book your travel. But it's a travel business, so, Obviously, I have to talk about travel.
Melissa:
Yes. If you had to split your focus on LinkedIn, what percentage of it would you want to be focused on business partnerships versus travel. Like, 90 to 10, a 100%?
Tiffany:
Probably, I would say 90 to 10.
Melissa:
Okay. So then that informs your formula. And this is for all of you guys. If you've got a split on things that you're promoting, And it may be different offers. Right? So, like, for us, for instance, the LinkedIn method is one of our staples in our business that we spend a lot of time on. But once a year, because it's once a year that we do it, We do a focus around our elite, like, high level mastermind, but it's just in November. Right? That you're gonna hear us even talk about it. And then we open it up, the seats field.
Melissa:
We close it, and we're not gonna talk about it again till next year. And that's makes good business sense because it's a small portion of the revenue in the business. We love running it, but we're not focused on it all year long. Right? And so this can be the same formula on a month to month basis on things that you're marketing. You may have something you're putting 15% of your time towards, thin market to at 15% of the time. Spend the other 85%, if my math is right, marketing the other thing. Right? And so I agree with you. If you're going to be selling if the end product is travel, then Share a little bit about travel 10% of the time.
Melissa:
You never know. You might land a client. Right? But spend the other 90%. And this is one of the things we're talking about earlier this today. If you want people to join you in business, then you gotta speak to the value of owning a small business. Right? A lot of the 9 to fivers on LinkedIn, even the ones who are fairly affluent and have a good paycheck, Haven't really thought about the value of a small business and that, like, the tax benefits and the value of an additional revenue dream and the financial wall around uncertainty. And so, like, we were talking about this earlier today, this book, Tax Free Wealth. Have you read it?
Tiffany:
I haven't, but I was on earlier too. So I heard you talking about it.
Melissa:
Yeah. Like, teaching, just being an authority around the value of a small business and the tax implications is enough to make the average employee be like, why do I not have a small business? Right? So, like, showing up as an authority in that space is huge. And the same with the other books we talked about this morning. It's like, how do you show up in a way that's an authority so that people begin to feel confident in coming to you as a plan b, as a diversified income stream, as an opportunity as an investor. And that comes through credibility and showing up that you know your shit. Where people fail in this industry is they're just pitching people in the DMs, but they're not earning the respect in the feed. And so where you stand out is talking about recurring revenue, talking about passive income, talking about leveraged income, Talking about being business for yourself, but not by yourself. Talking about low barrier to entry to getting started in a business.
Melissa:
I can't tell you. I can say this out loud because you'll never see this. But I was scratching my head this weekend when I was listening to one of my cousins talk about investing in a franchise. This is a Financial adviser has a 9 to 5, and his wife has left her career to they invested in a franchise that will cash flow maybe 5 to $6,000 a month. And I'm like, she just left A multiple 6 figure career and they're calling it a positive cash flow, but I'm like, she has to work in that coffee shop. She just took a huge pay cut, way more financial risk. And now she's got a job. Like, where did this make sense in anybody's mind? Of course, I wouldn't say that out loud to them, But I'm like, there's a lot of other ways to create some positive cash flow than investing like that.
Melissa:
Right? Knock on those of you guys who promote franchises. It can be a great thing if you're not the one running it, but she's gonna be in the cafe, like, running it. Like, And so my point is and he's a financial advisor. So, like, he understands investing money you would think, but he still has a 9 to 5. And to him, that's great cash flow. Right? And so where I'm the reason I share all of this with you guys, lord, I hope He never comes and joins my master, like, program and here's talk about this. But where I'm going with this is you can educate these people on, like, how you can create true positive recurring revenue cash flow that's not so high risk. I mean, they're in a 5 year contract and a property that they've gotta do work on.
Melissa:
Like, attorneys are involved. Like, they've gotta hire people. They could have started an online business with you, you know?
Tiffany:
Right.
Melissa:
It's just a matter of but you have to create the confidence. By creating the value each week that people think of going to you instead of forking like, literally getting a Taking a lean on homes to invest in a franchise that's gonna cash flow less than what they made in corporate America with more stress and more money on the line. K. Thank you. Thanks guys so much for listening in on today's podcast episode, and I can't wait for you to see my upcoming guest in the next episode. You are going to love this keynote curve. Hey. Here's the deal.
Melissa:
:
Melissa:
So, again, come find me, melissa_ over on LinkedIn and Facebook. Can't wait to see you guys over there.
