In this episode David and Giulia discuss how to know how your customers think and make decisions, to be the brand they'll always come back to.

Discussion points include:

- Why is it important to Know how your customers think?

- How do you Know how your customers think?

- How do you measure what your customers think?

- What do you mean by “make decisions to be the brand they'll always come back to?”

- What are examples of doing this?

- How does this impact SEO?

- How do you measure this?