Looking for some content ideas for December? 

In this episode of the Courageous Content Podcast, which you can read as a blog below, I share 16 ready-to-go content ideas for December for small business owners. They’re based on the fill-in-the-gaps social media templates in my 2023 Courageous Content Planner & Content Kit. 

You can use them as inspiration for social media posts, blogs, newsletters, podcasts (and any other content you create to promote your business). 

Here’s the awareness dates I cover: 

• Santa’s List Day (December 4)
• Int’l Mountain Day (December 11) 
• Underdog Day (December 16)
• Last Minute Christmas Shoppers’ Day (December 24)

Key Links

Janet Murray’s Courageous Content Planner

Janet Murray’s Courageous Podcasting Content Kit

Janet Murray’s Courageous Planner Launch Content Kit

Janet Murray's Courageous Blog Content Kit

Save £30 on my Courageous Email Lead Magnet Content Kit using the code MAGNET67.

Save £30 on my Business Basics Content Kit using the code PODCAST67.

Save £30 on my Courageous Launch Content Kit using the code PODCAST67.

Janet Murray’s Courators Kit

Janet Murray’s FREE Ultimate Course Launch Checklist

How to use awareness days in your content (without sounding cheesy, cliched - or like  everyone else online) (podcast)

Common mistakes business owners make with awareness days (podcast)

3 myths about using awareness days in your content (podcast)

Non-cheesy ways to turn awareness days into social media posts (podcast)

What is cash generation content (and how to create it) (podcast)

How much time should you spend on Cash Generation content? (podcast)

Janet Murray’s website

Janet Murray on Instagram

Janet Murray on Facebook

Janet Murray on LinkedIn

Janet Murray on Twitter

Janet Murray on TikTok

IMPORTANT: THIS TRANSCRIPT IS AUTOMATICALLY GENERATED. WE GIVE IT A QUICK CHECK THROUGH BUT WE DON’T CORRECT EVERYTHING AS IT’S INTENDED TO HELP YOU FIND PARTS YOU WANT TO LISTEN TO AGAIN - NOT AS AN EXACT TRANSCRIPT. SO THERE MIGHT BE A FEW QUIRKY WORDS/PHRASES HERE!

Are you looking for content ideas for December? Well, if so, you are in luck because in this podcast episode I have got 16 ready to go content ideas for you for December. They're suitable for any type of business. And yes, that does include product based businesses, and they're based on the fill in the gap social media templates.

You can use the ideas I share in this episode as inspiration for social media posts, blogs, newsletters, podcasts,

and any other content you create to promote your business or brand.

But before we get stuck into the ideas, a reminder of the four sales of content that I recommend. If you have my Courageous Content Planner, this is all explained at the beginning of your planner, but there's news and trends. So this type of content solves a problem for your ideal customer or client, one that is timely and relevant at the time of publication.

Then you've got Inspire content. So this inspires your ideal customers or clients to take action, and that includes buying your products or services. It might also just inspire them. Feel better about themselves, also feel like they're less alone. Inspire content is all about motivation, encouragement, it's a really positive, uplifting type of content.

Then you've got community content, so this is all about creating

connections and nurturing your relationship with your ideal customers clients, and then you've got educate content. This type of content solves a problem or answers a question for your ideal customers or clients. Now all of the ideas I'm going to share with you in this episode are based on awareness days, and there are more than a thousand in my courageous content planner.

And just a reminder before we start that you don't need to use awareness days, literally. I do have a number of episodes on this. I'll give you the links at the end. But you can simply take the theme of an awareness day and use it to inspire ideas. Because awareness days are not a straight jacket. They dictate that you can only do things in certain ways at certain times.

So for example, you can only use awareness days that originate in your country, or you can only use so many a month or week. Or you can only use ones that

immediately sound relevant to your business. Awareness days are a tool. They're there to give you inspiration, to spark ideas, and if this is the first of these types of podcast episode you've listened to, I publish one every single month.

Then it really will show you how useful awareness days can be with your content and remind you that you really don't have to use them literal. So we'll start with Santa's list day, which is December the fourth. Santa's list Day celebrates the day. Santa puts together his list of naughty and nice children.

And while you probably don't make a list for Santa anymore, you do make lists, right? And you almost certainly make Christmas lists gift. You need to buy errs. You need to run food. You need to buy ingredients for recipes, unless you're me and you don't really do any Christmas cooking. You might even make lists of films you're going to watch over the Christmas period.

You'll also almost certainly have a work

related Christmas list. For example, gifts you need to buy for colleagues or specific tasks you need to get done before or even during the Christmas break. So you can't really say This date isn't relevant to your business or brand, and here's some content ideas to show you what I mean.

So to create and use and transpose, you could do something like this. Five checklists every, and there you would call out your ideal customer or client should make in December or during the Christmas season. And then you would simply would list out three to five different types of checklists. And then give a call to action at the end.

To create an inspire post, you could simply share a relatable or funny quote or name about lists. Community content is all about making connections, starting conversations, so you can create this type of content so quickly. Are you a list maker or a list breaker? That would be a good community question, or I

mostly make lists about and then fill in the gaps.

Community content is often about nurturing, building your relationship with your either customers or clients. So it can be particularly, For Facebook groups or Instagram stories, or even as Twitter polls or Twitter conversations, educate content is often very similar to news and trends. It just doesn't have to be timely or seasonal.

It could be published at any time. Which is great because it means you can often repurpose your educate content for different dates or at different times of year. So again, you could share a number of essential lists that your ideal customer or client might need to make. So to use myself as an example, a lot of my ideal customers or clients will be thinking about how they can plan and create content that is seasonal or Christmas themed, or what content they might put together, if any,

for that period between Christmas and New Year.

So I could. Checklists, checklists of how to get your website ready or your social media profiles ready for the Christmas period, or lists of different types of posts that you might want to create, or different types of blog posts that can be particularly useful to publish in December. So think about your ideal customer or client.

What are they gonna be thinking about? What are they gonna be interested in this time of year? And they're the kind of lists that you might want to suggest that they. Next up, there's International Mountain Day, which is December the 11th. Now this is a really good example of taking a more theme-based approach to awareness days.

So it could be that you have a business that relates to mountains, for example, you might sell hiking gear or waterproof clothing, for example. So you may well be able to take this date and do something more

literal. But for many of us, International Mountain Day taken literally may not seem obviously relevant to our business.

But if you take that theme, so when I think about the word mountain, I think about overcoming obstacles, climbing to the top, being on a steep learning curve. When you take that date more metaphorically, when you think about a theme that comes up when you think about mountains, then suddenly you have a whole host of ideas to create and user trend style post on this theme.

You could offer advice on something that might feel particularly challenging in a specific season or month. So for. How to keep your fingers warm in December. If you have Raynaud's disease, this could be great for a product based business. If you sell, and I think I've talked about this in the podcast before, special gloves for people with renos disease.

If you dunno what it is, it's a condition that affects your circulation, which means you have a really cold fingers and

toes. I'm a bit of an expert cause I have it, and not even just. Really cold, can turn all sorts of strange colors. White, blue, purple. I've had it all, and it can also be quite painful as well.

If you are a health coach or a nutritionist. This might also be a post. You could create another example, how to get super productive in November so you can relax and enjoy the Christmas break. So that's all about overcoming obstacles. Getting a lot done in a short amount of time could be great for you if you are a business coach or you specialize in productivity, for example.

The best running jackets to keep you dry in the winter months. So if you are a running coach, that could work. Or maybe you sell wet weather gear, maybe you are a personal trainer, and then how to make Christmas plans without upsetting the in-laws. Maybe you are a coach or a therapist, that's a, a timely post for you to create an inspire post.

You could simply

share a relatable story or anecdote on how you overcame an obstacle or a problem, or how a client did, and that could be also a great testimonial for a particular product or service that you. Or you could share and be more quote. And by the way, in Micro Courageous Awareness Days content kit, there is a specific session on how to find and come up with ideas for shareable quotes and means.

Community content is about starting conversations and asking questions is a simple way to create community content and do it fast. So for example, you could ask your audience to share an obstacle or challenge that they've overcome, and the easier you can make it for people to respond to your post, the more likely they are to respond.

For example, instead of asking a big open question, share something you are proud of. A very small tweak that can make a big difference is what is the one achievement you are most proud of to make

it even. Specific, what's the one achievement you're most proud of as a business owner? What's the one achievement you are most proud of as a parent?

Educate content is about answering your ideal customers or clients' questions and solving their problems. So if you take that theme of overcoming obstacles, you could share tips or tactics on solving a specific problem. One, you know that your ideal customer or client has, for example,

five ways to manage the symptoms of renos disease without medication, what to wear in winter if you are a runner with reno's disease.

How to tell your in-laws, You're spending Christmas at home without causing a family r. Notice again, how specific all these examples are if you are into seo. What I'm sharing here is basically long tail keywords. So instead of five ways to manage symptoms of renos disease, adding that long tail keyword that without medication or what to wear in winds it.

If you are a runner with renos disease, every time you are adding something that makes it more specific, you are reducing the competition, which means if you're posting this on your. There is likely to be less competition to get to that first page of Google, and even if you're posting on social media, people are just going to connect more easily.

The more they can see

themselves in your content and feel like you are talking to them, you're really calling out their specific problems, the more likely they are to engage with your content. Next up December the 16th, underdog day. This is an opportunity to celebrate people, places, and things that don't always get the attention or praise they deserve.

So to create a user trends post, you could create a list of people, places, or things to be thankful for in a particular month or season. What makes it news and trends is that it's timely, it's seasonal. It wouldn't make sense for that piece of content to be published at any other time. If you are a designer or a stylish, you could share fabrics, types of clothing styles to be thankful for.

For example, three reasons to be Thankful Dot Martins are back in fashion this December. Why you don't need to ditch your skinny jeans this winter, even if everyone else is wearing baggy. Creating an inspire post could be as easy as sharing a story or anecdote about someone in your

industry who inspires you, but doesn't always get the praise or recognition they deserve, or even celebrating a client, sharing a client's story.

Somebody who's actually worked really hard or got great results but wouldn't necessarily sing or dance about it themselves. Then you've got community posts. So to create a piece of community content, you could simply ask your audience to share something or someone they feel should get more recognition or praise as ever.

The more specific you can be, the more likely people will be to respond. So to return to that example of the designer or stylist, you could say something. I know not everyone is with me on this, but I love Crocs. Share an item of clothing or footwear. Other people criticize, but you love educate Posts are really quite similar to news and trends.

The difference is they just don't need to be timely or seasonal. So you could share three people, places, or things you

think should be celebrated more in your industry or space. And another tip here, when you're creating list style posts, I think, and particularly for social media posts three is an ideal number, I just don't think people's brains can take on anymore.

If you really have to go beyond three, I'd say five. Maximum anymore can be just too overwhelming. And finally, December the 24th is last minute Christmas shopper's. And while Christmas shopping may not be relevant to your business, the theme of doing things on the last minute will almost certainly be relevant to you and or your business or brand.

So to create a news trends post, you could list three things. You can leave until the last minute this Christmas. Could be work related, could be personal. You don't always have to post about business. In fact, you will often find that when you get a little bit more personal that people are more likely to engage with your content because it's more

Relatable. Sharing a relatable story about something you left at the last minute could make the great inspire post and to create a quick community post, you can simply ask your audience what they're most likely to leave to the last. To increase engagement. You could turn this into a poll. So for example, you could ask, what are you most likely to leave until the last minute at Christmas?

Asking that as a question. It's quite an open question. It requires people to think. When you create a poll and you give people options, it doesn't mean they have to stick to those options, but it gives them somewhere to start. So for example, what are you most likely to leave until the last minute, this Christmas, buying gifts, cooking the Turkey?

Making arrangements with relatives. When I'm doing a poll like that, I'll often have a another option, which is something else entirely. Just by narrowing it down, being that bit more specific, people will be far more likely to engage with your question and give you an answer,

get into conversation with you, which is exactly what you're looking for.

And finally, you could create a fun educate post simply by sharing tips or hacks on what to do if you've left something until the last minute. You know, your customers or clients well, you know, the kind of things that they worry about or might feel bad about leaving to the last minute, or might cause them stress or problems.

So it shouldn't be too difficult to think of some topics that might really be useful for. For example, how to do your Christmas shopping in a day. If you've left it to the last minute places, you can still and then insert something they may have forgotten even on Christmas Eve. Five Clever Ways to Frost Your Turkey Fast Christmas dinner Shopping list for last minute cooks.

As I say, you know your customers or clients best, you know what they're most likely to have left in the last minute. In fact, you could even use a community question to find out and then create a

piece of educated content. Help them solve that problem. So I hope you found that useful and it's got you set up for success in December.

They are literally filling the gaps. Templates that can be adapted to any business or brand. There's a thousand of them in my Courageous Content Planner and Kit, along with my Courators Kit audio training, which will show you how to use the planner, how to get the most out of it, how to generate engaging content in 2023 and beyond.

All of my audio trainings are less than an hour, and you can listen to them as a private podcast, which

means that you can learn while you're doing something else. And there's also an ebook, so basically we create the ebook version of the training. So if you prefer to read or you just like to be able to go back to what you've heard in the training, you've got that as.

So check out the link in the show notes, and they're below the media player where you're listening to this episode so you don't miss out on your discount.