Today’s shoppers bounce between retailers, channels, and missions, but they still expect brands to understand what they need. In this episode, Emma sits down with Tiffany Tan, Head of eComm Growth Accelerator at Clorox, to talk about how Clorox is striving toward 1:1, personalized marketing, the data and clean room foundations behind it, and how AI can help scale personalization in a real, practical way.

You’ll hear how Clorox thinks about high‑value shoppers, what it takes to move from broad targeting to more tailored experiences, and how Tiffany is planning for a future where creative, audiences, and measurement all work together to serve real people, not segments on a slide.

As mentioned in the episode, you can listen to "How brands can own the AI search revolution" here.