In this episode of Push to Be More, Matt Edmundson interviews Nikki Lindgren, a savvy marketer and agency founder. Nikki shares her journey from her small-town upbringing to creating her own agency, Pennock, which focuses on driving growth for seven-figure beauty and lifestyle brands. She discusses the importance of female role models in business, overcoming the challenges of her career, and the struggles of balancing work, family, and personal growth.

Key Takeaways:

1. Overcoming Challenges Leads to Growth: Nikki emphasised that challenges, such as her struggle to find the right path in her career, shaped her success. Her adaptability, from failed roles to building her own agency, showcases the importance of persistence in achieving long-term goals.
2. The Power of Female Role Models: Nikki highlighted how female business leaders, like Barbara Corcoran, have inspired her journey. She underscores the value of seeing women succeed in male-dominated industries and how it fuels her drive and approach to business.
3. Balancing Work and Life: Nikki revealed how she manages the pressures of running a growing business while being a mother of three. She finds energy through activities like running and cycling and ensures she builds a flexible schedule, prioritising family time while maintaining professional growth.

If this episode of Push to be More piqued your interest make sure to keep up to date with everything we do here on the Push to be More Podcast.

Nikki Lindgren | Turning Trials into Triumph

Matt Edmundson: Well, hello and welcome back to Push To Be More. I'm your host Matt Edmundson and we are about to dive into another deep exploration of what fuels the journey called life. Now joining me today, I have a very special guest, uh, Nikki Lindgren from Pennock.

We are going to be diving into her unique life experiences, the hurdles she has had to push through, the ways. She gets to recharge her batteries and what steps she's taking to be more really looking forward to Nikki's story. Now don't forget, you can find all our detailed show notes and transcript, uh, over at Push to Be more.com.

com, why not sign up to our newsletter? Uh, because each week we'll send you all of the stuff straight away to your inbox. All the links, transcripts and notes, everything, it just goes straight through to your inbox, which is great. Makes it all super easy. Now, this episode is proudly powered! I love that.

Proudly powered by PodJunction, the company that helps build your businesses with podcasting. It is the magic behind the scenes that lets entrepreneurs and business leaders like you and me amplify our voices, market our businesses and do all of that crazy good stuff with podcasting. Podcasts. Podcasting, let me tell you, is one of those, it's one of those untapped marketing resources that you've got access to right now.

Now I get it. What are you going to do? What are you going to talk about? How are you going to make all this thing work? How do you get to grow your client base? Well that's where PodJunction steps in. They are the crew that makes sure your show goes on flawlessly. You get to do what you love, which is just chat to incredible people and PodJunction will take care of the rest, even the strategy.

They'll even help you set that up. So if you're wondering whether podcasting is the missing piece to your growth puzzle, check out Podjunction. You can find out more information at podjunction. com. So let's meet Nicky, the savvy marketeer turned, uh, agency founder. I mean, let's just put it that way, who's all about turning challenges into triumphs.

It's great to have you on. Great to talk to you again, actually, because we did an episode for the eCommerce Podcast, now we're on Push, chatting away. How we doing?

Niki Lindgren: Great, Matt. Thanks for having me back. I'm excited to be on a new show with you.

Matt Edmundson: Yeah, yeah. This is a different one. Different type of one. If you want to know Nikki's eCommerce secrets, you're going to have to check out the episode we recorded on the eCommerce podcast.

Any guest on your show from your past or your present, as long as they've had a big influence on your life, who would you have on as a guest and why?

Niki Lindgren: Yeah, um, it's a wonderful question. Big influence might be a bit of a stretch, but someone I'm very inspired by is Barbara Corcoran of Shark Tank and the Corcoran Group.

Um, I just love that she had such a rough early adult life and went on to, um, Get offers to sell her business. I think first for like, you know, 20 million or something. And she kept pulling out and no one knew why. And she's like, I need to get to 66. Uh, and you know, finally someone came in above that. And so she just has this like gut reaction to how business should work.

Whenever I'm in a hard spot, I'm like, well, what would Barbara do? Uh, and so I would love to hear. Meet with Barbara and hear from her firsthand. So that's what I would have.

Am I right?

Niki Lindgren: Yep. You're 100%.

Matt Edmundson: Okay, so I get the show format. So she's one of the Successful business people who decide I'm in or I'm out in terms of investing in your business.

Niki Lindgren: Yep, exactly. Yeah. So that's, that's her role there. Um, and she gives great advice. Um, she takes a lot of risks and, uh, I think she has good intuition into how she's going to grow and move.

And she started at a young age and she's still, she's still doing it.

Matt Edmundson: Still doing it. Fantastic. Well done for holding out for the money. It's always impressive. Um, I, I, I've never been in a situation where someone's offered me twenty million and I've turned it down. So I can't, I can't empathize. How important is it, um, for you to have good, strong female business role models like Barbara?

And I think, while I haven't come from as much struggle or difficulty as Mar uh, Barbara has, I just think. Kind of coming from a place of nothing and then doing what she did, which, you know, is a ton of people's stories, not just hers. It's just really inspiring.

Matt Edmundson: Yeah, we love those kind of stories, don't we?

The, the sort of the rag, the real rags to riches, or as someone outside from the States, you know, this finding and living the American dream, isn't it? You know, you can, if you work hard enough, you, you can build anything, uh, type of a type of an affair. And I think we are drawn to those stories. Have you? I mean, you run your own agency now.

Niki Lindgren: Yeah, so I think, uh, as As a young person, like elementary, middle school, I wanted to be really important at a big corporation. So it's like I was going to have a, you know, corner office, high floor, like that was my whole thing.

Um, my dad started his own business, which he's a, he does auto body, so he's, was fixing cars and so very different type of business, but it was his and he got to grow it and hire and all that fun stuff. So I think I had both this, like, uh, A high level of importance needed to be part of my MO. Like I wanted people to think like I was moving and shaking, uh, surface level needs.

And then, um, my dad being an entrepreneur, it kind of led me to want to go in the

entrepreneurial lane. So I had that itch from the beginning. And then I think in, as I started working, I just, You know, it was kind of one of those cocky 20 year olds. I was like looking at my bosses and being like, they've got all these flaws, like, I could do this.

So I did actually attempt that for a very short period of time, like doing the, um, getting ready to do a crowd funded launch type thing. Um, but really what I am so good at and had so much experience in was not product. I was helping product brands, but I was doing the marketing. So it just seemed like a natural evolution.

It wasn't sort of like a. I give up. This is the easiest way to do it. I'll be an entrepreneur this way, but that's kind of how it came together. It's like, I knew I wanted to, um, work for myself. I could be important at my own business. Um, if I'm scratching my elementary itch need and, um, it's what I was best suited to do.

It'd have been nice to have kept that. Um, but I'm, I'm kind of curious, you know, you're, You, this desire to be, um, successful, this desire to be great and known, um, where did that come from?

Niki Lindgren: Yeah, that's interesting. I feel like I could be talking to a therapist right now, um, so I, Pennock is named after my hometown, which is like a town of 400 people in rural Minnesota, and so I think, you know, I grew up before the internet, and so like, it just felt like I was on an island in the middle of.

And I think I would like, Knock down any door or break through any window to make that happen. Um, I left and I went to San Diego for college and I was super ambitious. Like every internship opportunity or opportunity to like learn and get my foot in the door somewhere was so important for me. And I think some of my classmates were like, Slow down, like, why are you so gung ho to get somewhere?

And it was just such a, like, a passion of mine. I couldn't stop myself or hold myself back.

Matt Edmundson: Yeah, that's really interesting. That's really interesting. I, I mean, I've never been to that, that part of, of, of your fabulous country. So I can't, but I can picture the small town in my head. You know, it's, um, there's the movie, uh, that springs to mind is Doc Hollywood, you know, the one with Michael J.

Fox and, uh,

I can't remember

And, um, I'm, I'm, I'm intrigued to know, how long has the agency been going now?

Niki Lindgren: Almost five years. So we started right as the pandemic.

Matt Edmundson: Perfect time to start a new business. Yeah.

Good timing. As they say, good timing.

Yeah.

Matt Edmundson: Has it, has it been everything you expected it to be, or has it been better, has it been worse? Did you not know what to expect?

To have a sense of urgency around what we were doing. So I knew that as great as freelancers are, like it just wasn't in my Nature to work with them because I was too nervous all the time about like, why are they not putting out these fires? So that's when I made the moment to say like, I'm going to hire my first full time employee.

I had a client who was large enough now to cover a salary I wanted and another salary. So it's like, this is the moment I'm just jumping in. Um, yeah. And then. Like a week after she started the pandemic hit, so that was like literally the timing of where we were, uh, and I had built out the projection model, so like I knew where we were going to go year over year and like the growth and blah, blah, blah, um, nothing like what actually has happened, and I don't think, had I known what this actually looks like in practice, I don't think I would have I don't think I would have shied away from it, but I think I would have prepared a little bit differently.

I should probably learn by now. So yeah, it's definitely been a huge learning curve. And as much as I always wanted to be my own boss, it's actually hard not to have someone to hold me accountable. Um, so I kind of miss having a boss who can you know, say your deadline was this, like, what's the status? And I can be like, Oh, I haven't started yet.

Matt Edmundson: Yeah. It's always an interesting tension, isn't it? I find, um, those things. One of the things that, um, I did, the company that we have now, we sold our last company, but the company that I have now, when we started it, um, like you, I, I appreciate if you run your own company, it's a very different set of expectations upon yourself.

And one of the things that I, I wanted in the new co was to have a board. And so we put a board in that company. Um, one of the directors works with me in the business. She, she owns a chunk of the business. Um, uh, I, I own the controlling share, but she's definitely a big chunk of it. And it was great to have, uh, Michelle involved, but also I didn't want a board of two people because, well, what happens if you hit stalemate?

He thinks very differently to me, he asks questions of me that I've never even thought of.

Right.

Matt Edmundson: And I actually quite like that. I, I think I would miss it if I didn't have it now. If that makes sense. And so I'm a big fan of the board. I'm a big fan of the non exec. Um, uh, I'm a big fan of the chair of the board kind of idea.

Um, but I appreciate even as a small company that might not make sense, but I still think I would do it. Even if it was just me and another person. Do you know what I mean? I think it's quite a helpful thing. Um, so challenges then. Let's talk about that. You know, you said that you didn't have the challenges maybe that Barbara had, you know, but I'm assuming there have been some in life.

So when I knew I wanted to take education seriously, they weren't actually that strict. Helpful. Um, right. Ignored by being that serious about school as a student. So the options I had for college were not as great as, you know, I probably wanted them to be. And in retrospect, you know, that that was a, a thing that really hung me up in my twenties, in, in my head at least.

So that was my first, like, big, you know, big air quotes at that. I was just feeling like, um, I was competing with a lot of people here locally who went to, um, Berkeley or Stanford, um, or, you know, came in from the East Coast schools. So there was a lot of competition that I felt like, you know, my internships, et cetera, were a path forward since I wasn't going to be able to have that academic.

So that was the first, um, kind of thing in my mind. That was. Throwing me off. But because I was working for early stage startups and smaller agencies, it ended up working out just fine because they were valuing, um, experience over . So I used it to my advantage, right? So I think I was being really smart to play my cards right in that favor.

Like my first job was corporate. Pottery Barn, which is a big retail chain here in the U.

S.,

and

Niki Lindgren: experience to compete with the eight people next to me for one, one level up, there was only one opening at a time.

Um, I just moved. So those were, those are really kind of like the early 20s struggles, if you will, that I just went through. Um, yeah. My next was taking a bad decision to go to a company where they were, um, outside of my wheelhouse in terms of their service and offering, and they were creating a new role that they didn't really have a definition for.

So, really hard to set that up for success, and within the first six months, uh, I was put on a, uh, PIP, Performance Improvement Plan. And I have 30 days to figure out how to make this ambiguous school happen or they were firing me. And so, you know, that was a huge gut punch to, to be like, Oh my God, I'm, this is impossible.

Matt Edmundson: hit your record. I bet it was especially because you're, I mean, listening to your story, your desire to, for the corner office and to grow, do you know what I mean?

And to, to grow the corporate ladder to, to sort of greatness, if you like, and here you are being threatened with being fired as that's kind of, that's got a great, I appreciate that's going to great.

Niki Lindgren: Yeah, exactly. So that, that was what happened next. Um, but I rebounded quickly. I actually took a risk with another company, but it was eCommerce.

But I think in there, what I didn't unfold was, um, A really good story for me, which is interesting. I worked at an agency that helped entertainment brands sell eCommerce products, and we rev shared with our clients. So these are like the HBOs, NBCs, um, even sports teams, anything that was selling merch, we kind of have relationships to run their eCommerce store, to make their merchandise and source it, uh, and then do their marketing.

And I learned a ton there. I grew a team faster than anywhere else I had been and moved up the ladder also faster than anywhere else I had been. And it was like. The best job of my career prior to this one. Um, and the most interesting thing about it is I'm still friends with a lot of people who work there, which is a good sign, but it was all of their worst jobs.

So it was interesting how what I really drew inspiration and passion from and, you know, a career out of was the low points of their careers.

But then stuff that they find interesting, I'm like, what is wrong with you? I don't understand how you would even find that remotely interesting. And that I think is a celebration of the diversity of the human race in many ways. And I'm very grateful for it because I think if we're all wired the same, we'd be in deep, deep trouble.

Niki Lindgren: Right. And life would be pretty boring if we all had had the same share of everything.

Matt Edmundson: Yeah, yeah, it would, it would. So out of all of that then, what was the biggest challenge, do you think, the biggest setback, difficulty that you had to sort of overcome?

Niki Lindgren: Yeah, I think, um, I think it might be just figuring out how to move, you know, keep the agency, uh, growing.

We've done really good at 10%, 20 percent year over year growth, but we haven't found that moment of elevating us to another rung on the ladder.

Matt Edmundson: It's an interesting one, isn't it? I, again, as a, uh, running my own business and owning a business, fundamentally, new customer acquisition is one of the chief, especially in eCommerce.

There are some key things in eCommerce you have to monitor, I think. There's a, you know, you always need to know how many, the number of new customers that you've achieved this month. That's one of the key metrics. I, with my eCommerce businesses, I'm like, on the board, I want to see new customer acquisition and I want to see returning customers.

And so, and I also appreciate that having run my own business like yourself now, um, it's probably one of the scariest, um, Most daunting parts of running the business is like, how do I, how do I get the funnel? How do I grow the funnel? There are a few people which really enjoy that, but we tend to go into businesses doing stuff that we like, like I'm assuming you love what you do as an agency, you like the work, you, you like all that sort of stuff.

So it's easy to get sucked into that and not actually go and get the clients. Um, right. Which is the whole point of the book of the e myth, isn't it? Michael Gerber's e myth. But, um, how have you found that, the whole customer acquisition thing? Do you find it daunting? Do you find it pretty straightforward?

And it's just maybe not putting us

in the right place.

Niki Lindgren: Out there in the best light. So that's probably the part of it that bothers me the most and is probably why of the most important things I could be doing. It should be this, but it's sort of bottom up the list.

Mm-Hmm. .

Niki Lindgren: Um, so, so that's kind of like my overall feeling for it.

And also the coupler's kid has no shoes, right? Like it's. We're too busy doing our client stuff, so we only do our stuff when there's time. So I think putting together the right team to dedicate to it is definitely necessary and I've just been dragging my feet. So those are, those are the statements I have for it.

I'm just trying to pick your brains a little bit, maybe you've got something I can steal if I'm honest with you, Nikki, but I'm, I'm, I'm genuinely curious.

Niki Lindgren: Yeah, I think going through the more, um, organic growth approach is going to help us. So, um, doing podcasts, having our own podcast, getting our own content out there, rather than like the cold emails, the cold LinkedIn messages, etc.

And at that point, they'd rather, you know, log off and start their family life or have a cocktail, whatever it is.

Matt Edmundson: Yeah, that's fair. Which is fair enough. Um, it's interesting. I, if you're a top tip, if I can do a slight plug here, um, the Podjunction podcast is a really good podcast on how to use podcasting to grow your business.

I

Niki Lindgren: think you've told me that before. Yeah,

They just wouldn't let me. Do you know what I mean? It was one of those where the secretary is very efficient, shall we say, um, and a very good gatekeeper. And so then I had the brainwave where I thought, I just wonder what would happen if, and so I called the company not to open up the account. I called to speak to the CEO, but to invite them onto the podcast.

Now this is back in the day where people didn't really know what podcasts were. And I said, listen, we've got this podcast, which is a bit like a radio show. We'd love for you to come on. And I just want to ask you some questions about the beauty industry, what you think about it, where it's going and all that sort of good stuff.

Um, but it was a very good conversation. And what happened at the end of that was, he, he said to me, Matt, I've really enjoyed this conversation. It's been great getting to know you. And I said, well, that's awesome, man. We've been trying to get through to you, but you've got, you know, great personal, Jeremy just making a bit of a joke about the lady that would never let me talk to him.

He's like, why are we trying to get through? I'm like, well, I'd love to have, you know, an account from you, put it on the, on the site. And it's like, it's no problem. I really like you. I'll make sure it all gets set up. Well, that year, that one podcast, you know, brought in. Over, I don't know what the exact number was, but it was over a hundred grand in sales, right?

And then you can network and build relationship. And I, I, I'm excited for your podcast because I think it can really help you.

Niki Lindgren: Yeah. Good to hear. Good to hear.

Matt Edmundson: Yeah. Yeah. That works super well. So you've got it all going on, right? You've got staff. You've, you've got the challenges of, of life being faced in, in so many ways.

How do you stay on, on top of you? How do you recharge your batteries? How do you find the energy to keep going? Oh, is it just that?

Niki Lindgren: No, it's definitely not there. I'm kind of a low, a low energy person. So what I have to do to kind of stay top mental game is just get outdoors, really kind of run or bike ride is what I get into the most.

Matt Edmundson: And when you talk about bike, is it just, is it an electric bike, a normal bike, or have you got one of those fancy carbon road bikes that goes psssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssss

Niki Lindgren: I've got a road bike. It's not that fancy.

It's probably like 15 years old at this point. And I hear bike shops are very over, uh, inventory. So now might be the perfect time to get a better bike.

Matt Edmundson: Yeah. Cause I mean, going back to COVID, you couldn't buy a bike full of the money. And so now they've got way more stuff than they need because people, it's like, well, I don't need one anymore.

Um, and so everyone's got the bike sales going on, haven't they? But, um, yeah, we, I did the road bike thing a little bit, But Liverpool where I live, the roads aren't great, I'm not going to lie, you know, there's, there's a significant amount of potholes to make you think, hmm, I'm not quite sure I'm enjoying this.

Um, is there some really nice countryside where you are, or is it all city? We

Niki Lindgren: have a lot of nature areas. I'm in the San Francisco Bay area on the peninsula and you can go to the ocean side, to the bay side, there's reservoirs in between, so there's a lot you can do away from an actual road but still be on a road bike.

Matt Edmundson: There's a lot of hills in San Francisco though.

Niki Lindgren: Yeah, yeah, it's definitely not flat, um, but I, when I run, I avoid the hills. I'll take the wildest path to get my mileage in just to make sure, um, the hills are minimal.

Matt Edmundson: Yeah, very good, very good. And the kids, if you don't mind me asking, are they, are they young kids, they sort of teenagers or are they fly in the nest kind of kids?

Matt Edmundson: Wow. So you're, you're a mum to three kids and you're running your own business.

Niki Lindgren: Yeah.

Matt Edmundson: And so do you actually find time for yourself in all of that?

Niki Lindgren: Yeah. You know, um, really when business is moving along as expected, I'm working 35, 40 hours a week. So I'm pretty, dedicated to making sure I'm available.

But you know, there's always moments of crunch, holiday seasons, etc, where we're working longer hours or behind on a deliverable. So not all weeks are created equal, but most weeks are really average in terms of how much I'm working.

Matt Edmundson: And do you do you then do the big rock thing, which is These are the big rocks that I definitely want to make sure in my diary every week, you know, I want to be able to do x, y, and z.

Niki Lindgren: Yeah, exactly, and I think that's like the thing my husband likes to remind me of is the flexibility that I have here and the fact that I actually struggle with bosses so often, so it's like, this is perfect for you.

Um, so it's nice to have those reminders, especially on the hard days where he's like, well, aren't you going to be off work all day tomorrow to go to the library with a bunch of first graders? And I'm like, yeah, that's right. That is how I'm using some of my work day. So, um, so yeah, it comes with a lot of flexibility.

I think just sometimes when you're so in the thick of it and things are going to be so frustrating or daunting, it's hard to see the light at the end of the tunnel.

Matt Edmundson: So what does growth look like for you then in the midst of that being a busy mom?

Niki Lindgren: Yeah, well, I think what we're definitely learning is business as usual or complacency is going to be a killer for us.

We're very locked into the industries we want to serve. It's just are there needs evolving and how can we match that to stay relevant? It is. Really what I think will lead us to growth. Um, but we're still in early stages of nailing all that down.

Matt Edmundson: So if there was, um, uh, again, I'm just stealing from different books now that if there was one thing that you could do today that would have the biggest impact on your business You know, in 12 months time, what would that be?

So using our analytics prowess to kind of help them. Look at the future with some real quantitative modeling is probably the best thing we could offer, um, in my mind, but we're also straddling the idea of creative, of, you know, landing page. Um, so those are kind of like the three focus areas that we're trying to figure out who on the team and with the team stack we have today, which of the three will be best to

Matt Edmundson: solve.

Fantastic, fantastic. Well, Nicky, I, I, I look forward to having a conversation, maybe in a year's time, to see how it all, how it's all gone, uh, and where it's all going. But now we have reached the stage of the conversation where I'm going to pick up the question box. Dun, dun, dun, dun, dun, dun. Uh, this is the bit that most people become the most nervous about, which I, and I actually quite, this is the most enjoyable part of the show for me.

Niki Lindgren: And I just tell you when to stop.

Matt Edmundson: Yeah.

Okay. Here we go, Nikki. Oh, that's a very apt question, perhaps. If you had to live somewhere else, where would you live?

Niki Lindgren: Oh my gosh. Um, if I had to, um, if I had to live somewhere else, Um, hmm, if I had to live somewhere else, I would probably go, maybe I've told you about this, we, we travel to this small little island in the Caribbean, um, during winter break, and I would maybe go live on an island with my family in the Caribbean called Bonaire.

Matt Edmundson: So in essence, this is a great question, isn't it? If you had to live somewhere else, where would you live? In essence, what I'm hearing you say is the girl from the small town wants to return to a small island.

Niki Lindgren: Yes, it's a little bit more of a trapped environment than a small town in the middle of a big country. Um, so maybe I, I just, you know, I'll, I'll discover some things and have my, um, gut reactions move a little faster if, if I'm stuck somewhere for a while.

Matt Edmundson: Yeah, that's fantastic. That's fantastic. I love that.

Now that said, if I'm totally honest, I have been looking at, um, Other properties to buy is like a secondary house, right? Like a holiday, um, uh, home. And I've been looking, I mean, living in England, you have this beautiful thing called Europe set right on your doorstep, you know? And so I've, I've been looking at properties in Italy, in Greece, in Portugal, um, and, uh, you just sort of get carried away with it.

I really love Jersey, which is a small island off the north coast of France, not New Jersey, just want to point that out. So going to the small island thing, Nikki, that you had. Yeah. I think if I could have something in Jersey, we've got some really good friends in Jersey, we go every year, um, and something that was, that overlooked, maybe a place called Plymouth Bay or, um, Grave du Lac, somewhere around there, um, a good friend of mine, in fact, he was my business partner in the beauty business that we had, he has this property which overlooks the sea and the beach in Jersey, which I, I'm just in utter envy of because it's the most stunning place.

Uh, in the, in the sort of part of world. And I just think I'd do that. Um, right. I'll do that because I can,

Niki Lindgren: I mean, if you wanna, if you had to,

New Zealand's like the best bits of. America and England and Australia sort of put into one country, I think. The Kiwis would hate me saying that, of course, they have their own identity, but I think it's a beautiful country. But I would go stir crazy being that far away from the UK and you're on an island.

I appreciate it's a very big island, but there's still only 4 million people. So yeah, I would go. So I'd need to escape, you know, which is where Jersey is great because it's an hour from Liverpool on the plane. So.

Anyway,

Matt Edmundson: well I'm starting to dream again about property now. Uh, Nicky, um, if people want to reach you, if they want to find out more about you, maybe, uh, tell us a little bit about your agency actually and what you do.

I mentioned it at the start, but, um, just give, what's your elevator pitch?

And people can find us at Pennock. That's P E N N O C K dot C O. We offer free audits and for select customers, we're actually paying some of their, uh, media spend for the first quarter of the relationship.

Matt Edmundson: Wow. That sounds very exciting. Uh, so we will of course link to Nikki in the show notes. Are you on, do you do the whole LinkedIn thing?

Niki Lindgren: We do. I've been quiet because it's been August and July, so the summer has been a little quiet, but yes, we are, I'm typically on LinkedIn. Pretty regularly.

Matt Edmundson: Very good. Very good. Of course, all of those links will be in the show notes. Nikki, thank you for coming on to yet another of our podcasts and suffering my, uh, questions for, for another hour.

It's, but it's been lovely. It's been really interesting hearing your story.

Niki Lindgren: Yes, I really appreciate it, Matt.

Huge thanks also to today's sponsor, PodJunction. For all you change makers out there contemplating, uh, podcasting as your new vehicle of marketing, then check them out at podjunction. com. You're not going to want to miss that opportunity. Sadaf, go talk to Sadaf, she's an absolute legend. Now remember, keep pushing to be more.

Don't forget to follow the show wherever you get your podcasts from because we've got some more seriously great conversations coming up and I don't want you to miss any of them. And in case no one has told you yet today, and how dare they, let me be the first. You are awesome. Yes, you are. Created awesome.

Now, that's it from me. That's it from Nikki. Thank you so much for joining us. Have an awesome week. Wherever you are in the world, I'll cchi. I'll catch you on the flip side. Until then, keep pushing. Bye for now.