What happens when the things you’re naturally good at intersect with the things that give you energy?

In this special episode of Transit Unplugged, Paul Comfort brings his new book, Find Your X Factor, to life through conversations with two leaders who found very different ways to turn their interests, abilities, and experiences into meaningful careers.

First, Paul talks with Noah Berger, CEO of Merrimack Valley Transit, about the unlikely intersection of public transportation and the arts. Noah shares how his background as both a transit professional and an artist helped him rethink the rider experience—from brightly redesigned buses and murals to public spaces that feel more welcoming and connected to the communities they serve.

But finding your X Factor isn't just about following your passions. Noah and Paul also discuss why mastering the less glamorous parts of the job—regulations, compliance, funding, and operations—builds the foundation and trust leaders need to eventually do things differently.

Then, Rod Jones, Head of Modaxo Americas and ANZ, joins Paul to trace an X Factor that has followed him across industries: understanding complex systems and leading people through change. From growing up in Detroit and studying engineering to running manufacturing operations, working in private equity, and leading M&A (mergers & acquisitions) and operations at Modaxo, Rod explains how curiosity, problem-solving, communication became recurring threads throughout his career.

Rod also offers a useful reminder for anyone still searching for their own X Factor: look for the things you naturally gravitate toward, the things other people consistently ask you for help with, and the abilities that may come so naturally that you don't even recognize them as strengths.

And your X Factor isn't necessarily static. As Rod explains, it can evolve as you do.

This is the first of two special Transit Unplugged podcast episodes featuring stories and lessons from Paul's new book, Find Your X Factor, alongside additional conversations coming to Transit Unplugged TV.

In this episode:

• How Noah Berger combined his careers in transit and the arts
• Why Merrimack Valley Transit used art, color, and design to change perceptions of public transportation
• Why doing the "grunt work" can be essential to eventually doing your best work
• How Rod Jones discovered a talent for understanding complex systems and leading people through change
• Why curiosity and problem-solving can transfer across industries
• How to recognize strengths you may be taking for granted
• Why your X Factor can change and evolve throughout your career

Find Your X Factor is available now. Paul will also be appearing at APTA EXPO (https://www.apta.com/event/apta-2026-transform-expo/)for book signings and special events.

Credits

Host and Producer: Paul Comfort

Executive Producer: Julie Gates

Producer: Chris O’Keeffe

Production Assistant: Desmond Gates

Editor: Patrick Emile

Associate Producer: Cyndi Raskin

Brand Design: Tina Olagundoye

Production Assistant: Desmond Gates

Transit Unplugged is brought to you by Modaxo, passionate about moving the world’s people.

For more information, visit: www.Transit Unplugged.com

Disclaimer: The views and opinions expressed in this program are those of the guests, and do not necessarily reflect the views or positions of Modaxo Inc., its affiliates or subsidiaries, or any entities they represent (“Modaxo”). This production belongs to Modaxo, and may contain information that may be subject to trademark, copyright, or other intellectual property rights and restrictions. This production provides general information, and should not be relied on as legal advice or opinion. Modaxo specifically disclaims all warranties, express or implied, and will not be liable for any losses, claims, or damages arising from the use of this presentation, from any material contained in it, or from any action or decision taken in response to it.