Artwork for podcast Breakthrough Success - Content Marketing That Works
E324: Establishing Business Core Values With Dina Dwyer-Owens
20th March 2019 • Breakthrough Success - Content Marketing That Works • Marc Guberti
00:00:00 00:28:38

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Dina Dwyer-Owens is the brand ambassador of Neighborly, the world’s largest franchisor of home service businesses with 3500 franchisees. The holding company consists of 21 service brands, focused on repairing, maintaining and enhancing consumers’ homes and businesses. She appeared on CBS’s Undercover Boss and was asked back by CBS to appear on Undercover Boss: Epic Bosses. She is a franchise executive with more than 37 years of industry experience


Quotes To Remember:

"Great leaders were always clear about their values." "Know that your not going to be perfect." "Know your mistakes." "There are some bad habits people have." "Share your core values upfront." "Bring the values front and center."  

What You'll Learn:

  • Discovering your core values
  • Acting upon your core values
  • Determine a companies culture
  • What holds most people back from embracing their core values
  • Habits for success


Key Links From The Episode: 


Dina's site

Create Your Culture Workbook

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti


Values, Inc by Dina Dwyer-Owen

Live Rich by Stephen Pollan and Mark Levine


Learn how you can booked on the spot from dozens of media outlets at the National Publicity Summit





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