In this episode of the Deeply Rooted Business Podcast, Melanie, an experienced online business manager, and her podcast co-host Branda, a skilled copywriter and content strategist, join Jess to discuss the benefits of incorporating workshops and masterclasses into a sustainable business model.

They cover the differences between workshops and webinars, share insights on planning and executing successful paid workshops, and provide actionable tips for maintaining energy and simplifying the process.

The guests also delve into how workshops build trust with an audience and can serve as an introduction to larger courses or programs.

Tune in to learn how to make your workshops engaging, achieve tangible results, and turn attendees into long-term customers.

In this episode, we cover…

01:43 How to build a sustainable business with workshops

02:38 Overcoming common fears and misconceptions about workshops

03:39 Why you should host workshops

06:37 Workshop ideas and success stories

11:01 Effective workshop promotion strategies

13:08 How to simplify the workshop process

14:34 Repurposing workshops for long-term success

Links and resources mentioned:

Listen to the Chaos to Conversations Podcast

Meet Melanie Battistelli

Melanie is an online business manager and launch strategist who has helped her clients generate a combined $1 million in revenue.

Connect with Melanie Battistelli

Instagram: @duxburydigital

Website: https://duxburydigital.co/

Meet Branda Villacob

Branda is a copywriter and content strategist who has helped over 50+ small business owners reach their pinch-me goals.

Connect with Branda

Instagram: @therelevantcollective

Website: https://www.therelevantcollective.com/

Connect With Us:

Jess Website

Rachel's Website

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Work with Us 1:1

Rachel's Services

Jess's Services

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Learn with Us

Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <<Learn More Here>>

Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cure

Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <<Get it Here>>

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Speaker: 00:00:00

jess-_1_09-13-2024_120153: Hello

and welcome to another episode of

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the Deeply Rooted Business Podcast.

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My name is Jess.

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I am here with, not Rachel,

Rachel is officially out on

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maternity leave right now.

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Actually I guess I'll do her announcement.

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: 00:00:15

Her baby was born, beautiful

baby boy, last week and she'll

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be out for the next month.

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So while she's out, we're going to be

doing some guest episodes on the podcast.

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For this episode, I

reached out to a previous.

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I guess like coworker, teammates

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melanie-battistelli--she-her-_1_09-13-2024_130153:

Yeah,

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jess-_1_09-13-2024_120153: melanie we

worked together for another client

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as an online business manager.

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She knows all about workshops and

she's helped her clients combined

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generate more than 1 million in revenue.

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And then she brought along her podcast.

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co host.

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Their podcast is chaos to conversions.

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And Branda, who I am talking

with for the first time today.

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So hi, welcome.

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But I've heard from Melanie that she is an

amazing copywriter and content strategist

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who have helped over 50 small businesses

reach their pinch me business goals.

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And I'm so excited today.

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We're going to be diving into one

of their specialties, which is.

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Workshops and masterclasses

or do you call them webinars

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anymore?

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melanie-battistelli--she-her-_1_09-13-2024_130153:

so I don't and I feel like that's

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a important like distinction.

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I like think of a workshop as something

paid and a webinar as more something free.

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jess-_1_09-13-2024_120153: Got it.

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They're going to be sharing

all of their knowledge around.

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workshops and I've got a bunch

of questions to ask them.

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So let's just get into it.

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All right.

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So, kind of like the ethos here at

Deeply Rooted Business is building a

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sustainable business infrastructure.

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We want to have a profitable business,

but one that works around our lifestyle

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as well and gives us plenty of freedom

and flexibility because that's how

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we got into this in the first place.

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And for me, one of the things, or

one of the like, objections I have

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when I think about workshops is

like, Ugh, that is a lot of work.

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So, how, convince me, how does

this fit into my goal of building

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a sustainable business model?

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melanie-battistelli--she-her-_1_09-13-2024_130153:

Have you ever done one?

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jess-_1_09-13-2024_120153: I have, I have

done one, not myself, but I've been on

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like the back end of like the tech piece.

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And I know it's, it's just a lot

of set, setting up like tech wise.

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And I'm actually like really nervous.

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I mean, I feel like you have a teaching

background, so I feel like that comes

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naturally to you, where I'm not just,

Good at like spitting out knowledge.

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I do better when I'm like

conversing back and forth.

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So

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melanie-battistelli--she-her-_1_09-13-2024_130153:

that makes sense.

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Brandon and I both have a background

in teaching high school, but I think

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that even if you have a background

in teaching, Talking to kids is like

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way different than talking to adults.

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Like I would still feel like I was going

to put my pants back to school night

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when like the adults were in the room.

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So I think that you're totally right.

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That is a common fear with workshops.

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But it doesn't have to be.

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Like the tech setup.

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I know you and I go sometimes having

work together for a couple months.

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Sometimes we go a little over the

top with like the automations and

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the tech setup and yada, yada, yada,

but it doesn't have to be that way.

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Like, literally all you need

is, you know, a workshop

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provider like Zoom and an email.

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It's all you need.

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And if you can set up one automation or

even not set up an automation, like I've

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actually had people do this with Zoom and

a Gmail and they just literally collect

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people's email addresses old school and

then BCC and send out the Zoom link.

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Like it doesn't have to be a whole thing.

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I think the other thing that's

really positive about workshops.

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It helps to build trust

with your audience.

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So if you start doing them kind of

like cyclically almost, it's going to

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become A, easier and B, your audience

is going to even like expect it.

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Because Brandy, you've done a

couple live workshops, haven't you?

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Yeah.

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branda_1_09-13-2024_120154: Yeah.

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I did them more

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like last year.

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melanie-battistelli--she-her-_1_09-13-2024_130153:

It's been a minute.

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branda_1_09-13-2024_120154: Yes, but

yes, people do like reach out often.

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Actually, even weirdly, it

is still like one of the top

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performing pages on my website.

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It's like people looking for the

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workshop.

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melanie-battistelli--she-her-_1_09-13-2024_130153:

See, I know they're not always and I've

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had people recently reach out because

I've personally only offered one live

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workshop for quarterly planning like

I did it in December and I did it to

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like quarter and annual plan this year

and I've had a couple people be like,

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Hey, are you going to do that again?

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Or.

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What?

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Because I'm waiting

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for you so I can plan my year.

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They just need that.

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I think with workshops, a lot

of it's also about like the

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hand holding accountability.

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Like I'm gonna show up and pay money

and then this person's gonna make me do

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the thing that I've been putting off.

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jess-_1_09-13-2024_120153: Yeah,

I think I feel people like are

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craving that more like connection and

community I lied because I tried to

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do workshops and nobody showed up.

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So maybe you can help me out with

that my idea was to have like a

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weekly planning kind of like co working

workshop together to just provide that

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community accountability, especially

it's like small business owners.

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I think you can get kind of lonely.

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So I feel like that's why we see them

do so well is because it kind of does.

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Encourage connection.

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melanie-battistelli--she-her-_1_09-13-2024_130153:

I agree for sure.

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jess-_1_09-13-2024_120153: All right.

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So I guess how do you make a

workshop feel fun and like make it

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to where someone does want to attend?

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melanie-battistelli--she-her-_1_09-13-2024_130153:

Well, I think the main thing

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is having something that you're

actually accomplishing by the end,

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like you have a very clear cut out.

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This is what you will be able

to do, or this is what you will

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have by the end of this workshop.

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So you have to give people

something to do, not just

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deliver information or whatever.

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Give them steps to do something

like they literally have to do

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it.

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jess-_1_09-13-2024_120153: So

it's different from like one of

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those like sales, kind of like

masterclasses where people are just

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kind of going over their framework.

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This is actually we're going to accomplish

a said tangible deliverable by the end

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melanie-battistelli--she-her-_1_09-13-2024_130153:

Yeah, and like with the one that I

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delivered last year It's more of like a

working thing Like they took 10 minutes

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and brain dumped all their goals for

the next year And then arranged them

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into like the order they thought they

might like to accomplish them and

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then they actually broke down Smaller

steps of what they needed to do.

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So by the end they had it Revenue

goals, list building goals, actual,

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an attack plan for the first

quarter of this year of: 2024

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So they walked away with like,

I gave them a Google Doc and my

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planning stuff, and they walked away

with an actual, like, I made this.

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jess-_1_09-13-2024_120153: Got it.

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And so I know you have your workshop,

course where you guide people,

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what are some more ideas, like just

to get, I guess, people's juices

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flowing about what kind of workshops

they could offer for their niche.

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What kind of workshops have

you seen your students deliver?

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melanie-battistelli--she-her-_1_09-13-2024_130153:

I've seen quite a few, Brandi,

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did you do a content planning one?

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branda_1_09-13-2024_120154:

Yeah, mine was email planning.

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So I feel like planning is a

really popular type of workshop.

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It's easy to do in like 60 minutes, 90

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melanie-battistelli--she-her-_1_09-13-2024_130153:

Yeah.

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So, okay.

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You did the email planning one.

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I had people do making accommodations.

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Like I've had a couple special

education teachers whose businesses

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are a little bit different.

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Because like, Brandon and I were, you

know, business to business, but I've

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also helped people deliver workshops

that are like business to customer.

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So I've had people plan like

out some accommodations and ways

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to manage their accommodations

for special education students.

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I've had somebody do a

content planning workshop.

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Don did that with the last round.

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Not that anyone knows who Don is,

but that just popped in my head.

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She did a content planning one.

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Our mutual client has delivered

workshops, paid workshops on how to,

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like, better shape a dog's face with,

I mean, they couldn't really do that

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live, you know, but she actually had

a dog and, you know, demonstrated,

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and we've continued to do that.

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We did one for Black Friday last year, and

it was was almost a five figure workshop.

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So, things that are like

tangible that people can do.

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So it can be anything from teachers

organizing their special education

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accommodations, to dog grooming,

to email and content planning,

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and literally anything in between.

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branda_1_09-13-2024_120154: Yeah,

I think the key is to like think

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small.

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I think sometimes we want to think big.

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Like really big like, oh, let's

cram as much stuff down their

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throat as possible in 60 minutes.

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But that's actually not really

the purpose of a workshop.

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The purpose is again,

that actionable thing.

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What is the one, maybe two or

three, but like small things that

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they can walk away having done.

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And that's what actually

makes it impactful.

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People don't want things

stuffed on their throat.

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They don't want a whole

seminar, don't need to recap a

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college course in 60 minutes.

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It's just one.

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piece

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you're helping them with.

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jess-_1_09-13-2024_120153: I'm so

glad you said that because I am

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like a chronic over deliverable,

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branda_1_09-13-2024_120154: I think we all

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are.

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jess-_1_09-13-2024_120153: where I

tend to want to like overwhelm people.

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I even, when I was doing my

workshop, I invited a friend to.

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Kind of come in and like,

let me walk you through this.

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And she was like, okay, you can

cut out like all of that stuff.

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Like you don't actually need to bring

them through every single step you

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do as an online business manager.

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So you like plan and assess their weeks.

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Cause you're going to overwhelm them.

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But like just a couple of simple steps

for accountability and like to get those

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results.

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branda_1_09-13-2024_120154: I

think we think more like justifies

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price, but it really doesn't.

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It's not about more.

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Like how many workshops and webinars

have you attended or freebies you

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downloaded and you don't even look

at half of it or use it to this day.

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Right.

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So, but if you can get them, How do

something actionable, they did do

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something, they did accomplish it.

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So check

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price justified.

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melanie-battistelli--she-her-_1_09-13-2024_130153:

Yeah.

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And I think that that is the thing that

as I took people through like the live

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coaching part of the program, that's

what people consistently struggle with.

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The justification for the price

and they just want to do all the

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things, but you're going to stress

people out way more if they have

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now 62 new questions and no answers.

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rather than just picking one thing to do.

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It's like those workshops where you see,

I'm not thinking of anyone in particular,

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but it's like plan and write all of your

Instagram content for the next 90 days.

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Like you can't do that in 90 minutes.

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You cannot write.

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I mean, maybe with AI, I don't know.

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You're really good at AI, Jess, but maybe

with AI, but like writing 90 captions

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in 60 minutes and coming up with it.

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It's just unrealistic.

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jess-_1_09-13-2024_120153: Yeah, I

think even too when I'm like thinking

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like because now my head I'm like, oh,

okay So like launch planning workshop,

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but I feel like that's even too much

like you can't do that in just an hour

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But you maybe could do like an offer

or plan out your email Like that's

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kind of what you're talking about

with taking something big and making

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it more bite sized

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melanie-battistelli--she-her-_1_09-13-2024_130153:

Yeah, definitely.

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I think for like launch

planning, you could maybe.

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If people were coming with like their

product already done and they just needed

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to like bang out the, actual project

plan, you could do that in an hour.

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jess-_1_09-13-2024_120153: I was

like trying to take it through like

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our 15 step launch planning thing

where it takes us eight hours to do

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in one hour and I would just like

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press everybody out.

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melanie-battistelli--she-her-_1_09-13-2024_130153:

Yeah.

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Don't do that.

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Yeah.

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People would cry.

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jess-_1_09-13-2024_120153: All right.

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So how do we, I guess, draw people

into, well, you know, once we've got

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our workshop created, like what's

your best tactics for spreading the

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word, getting people excited to come?

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melanie-battistelli--she-her-_1_09-13-2024_130153:

I'm also a big fan of the waitlist

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strategy and building hype around that and

having an adequately long launch runway.

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But I think, and I'm going to let

Branda talk about this more, but

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I think, planning out your nurture

emails, the month or two leading

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up to really tailor Your audience

to be ready, but since I also pay

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Brandon to write some of my emails.

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I'm gonna let her better elaborate on that

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branda_1_09-13-2024_120154: obviously

we all have different channels that

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we're focusing on, but if email is a

part of your content strategy, Like

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Melanie said, But let's say we're going

to launch, I don't know what's today.

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Let's say September 1st.

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That's what we're going to launch.

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We would probably want

to start four weeks.

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I would say that's probably a good time,

like four weeks before that all through

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what's the month that comes for September,

August, all through August, we want to

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just like craft the journey to our launch.

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So let's go back to like the

example of the Instagram captions.

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Maybe we're going to do a workshop

on creating Instagram content.

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What can I do throughout the

month of August to prepare

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my audience for that launch?

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What do they need to know?

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: 00:12:16

What things might they be struggling with?

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What is some like pre Information

they need to know or have

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accomplished before they get there.

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Right.

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Obviously I can't have someone in my

workshop where we're planning Instagram

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content and they don't even know what

an Instagram strategy is to begin with,

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or they're brand new to Instagram.

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That is not the person who's going to

be ready for a launch in September.

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So what are the things that they

need to know before they get there?

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: 00:12:39

and that starts a lot with market

research, like understanding

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: 00:12:42

your audience and getting clear

on what they need from you.

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: 00:12:45

Because.

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: 00:12:46

We often like to make assumptions

about what our audience needs or what

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: 00:12:49

they're struggling with, but when we

actually hear from them that's how we

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: 00:12:52

can craft the really great pre content

and the really great launch content

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: 00:12:56

as well and make sure we're delivering

a workshop people are excited to show

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: 00:12:59

up for and that we are giving them

a takeaway that they genuinely need.

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: 00:13:03

jess-_1_09-13-2024_120153: What

about I just keep going back to like,

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: 00:13:06

it does feel like a lot of work.

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: 00:13:08

So give me some more tips about

how I can like protect my energy

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: 00:13:11

and simplify, simplify it.

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: 00:13:15

Or is it kind of just like

something where it's a short

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: 00:13:19

term squeeze for long term ease?

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: 00:13:20

Because if you're developing a workshop,

you can Use it over and over again,

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: 00:13:25

kind of thing.

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: 00:13:26

melanie-battistelli--she-her-_1_09-13-2024_130153:

That's a fun phrase short

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: 00:13:27

term squeeze for a long term

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: 00:13:29

jess-_1_09-13-2024_120153: I love that.

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: 00:13:30

That's my thing anything

that we're doing hard.

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: 00:13:32

We're setting up a

system in your, business.

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: 00:13:33

We're setting up a new launch strategy.

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: 00:13:36

We always want it to be repeatable.

301

: 00:13:37

So sometimes there is the

inevitable short term squeeze.

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: 00:13:40

Long term is, is that why

workshops work better?

303

: 00:13:43

Cause it's

304

: 00:13:44

kind of something you

can kind of rinse and

305

: 00:13:46

melanie-battistelli--she-her-_1_09-13-2024_130153:

Well, you can definitely rinse and

306

: 00:13:48

repeat it with different topics

that are relatable to your business.

307

: 00:13:53

And the beauty, I think, and I

think what sucks the energy out

308

: 00:13:57

of a lot of people with free is

having to pitch at the end of them.

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: 00:14:01

whereas with a workshop, you've

already done the selling.

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: 00:14:04

Like you can certainly

pitch into something else.

311

: 00:14:08

But you've already like

lovingly got their money.

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: 00:14:10

You know what I mean?

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: 00:14:11

So you don't have to pitch.

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: 00:14:14

You can literally just

be like, and that's it.

315

: 00:14:16

And here's some more ways to work with me.

316

: 00:14:18

But also if this is the end of our

journey together, see you later.

317

: 00:14:22

So I think that automatically helps

to protect some people's energy who

318

: 00:14:27

get really nervous thinking that

they have to pitch in webinars.

319

: 00:14:30

I mean, you can also use a paid

workshop to pitch into a larger.

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: 00:14:34

Courser program, but I think if you

already have a larger courser program,

321

: 00:14:38

You can also take a little bitty snippet

of that courser program and that's

322

: 00:14:42

what you're teaching So you don't

have to recreate a bunch of stuff.

323

: 00:14:46

You've already got it done and

I mean, there's so many ways

324

: 00:14:50

to repurpose your live webinar.

325

: 00:14:51

You can sell the replay, you

can sell it as a trip wire.

326

: 00:14:54

You can use it if you're participating

in some like online summit or bundle,

327

: 00:14:59

which we've all done, let's be real.

328

: 00:15:01

You can use that as like

your freebie or whatever.

329

: 00:15:04

So you can definitely reuse

them in a lot of different ways.

330

: 00:15:08

Use it as an upsell, use it as a bump,

use it as a trip wire, a downsell.

331

: 00:15:12

If you want for a larger group or

program, you can definitely reuse them.

332

: 00:15:15

jess-_1_09-13-2024_120153: I love what

you said about the energy going into it.

333

: 00:15:18

It's like, if you don't have to

pitch at the end, it's like, Oh,

334

: 00:15:20

you've already done the hard part.

335

: 00:15:21

Like the selling part.

336

: 00:15:22

It's like where most of my clients

are doing a more traditional webinar

337

: 00:15:25

or masterclass leading up to launch.

338

: 00:15:28

And there's so much pressure to show up

for that, one aspect and be able to like

339

: 00:15:32

sell people into something else where.

340

: 00:15:35

Yeah, it does sound very nice

just to be able to show up.

341

: 00:15:39

And kind of like deliver the stuff.

342

: 00:15:40

And I love also like pulling out,

like what you've already created.

343

: 00:15:44

I think most entrepreneurs are creative

visionaries and want to keep creating new.

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: 00:15:49

I've actually been challenging myself

recently to like, stop creating

345

: 00:15:53

new stuff and start repurposing

more, which AI is great for that.

346

: 00:15:57

But I think that those two

things, like, yeah, I'm like, Oh,

347

: 00:16:01

this sounds easy.

348

: 00:16:02

Now you've sold

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: 00:16:03

melanie-battistelli--she-her-_1_09-13-2024_130153:

You can bundle your old workshops

350

: 00:16:05

together and sell it as a bundle,

like, there's all sorts of fun things

351

: 00:16:09

that you can definitely do, but, and

I think there's still a time and a

352

: 00:16:12

place for free webinars, to be sure,

but workshops, I think, give your

353

: 00:16:17

audience, like, a taste of how your

teaching is, which is especially useful

354

: 00:16:21

if you would like them to join a larger

course or a program at another time,

355

: 00:16:25

even if you're not pitching at the end.

356

: 00:16:26

Thank you very much.

357

: 00:16:27

Like some of my clients

have started doing this.

358

: 00:16:29

One of the special education

teachers I was mentioning.

359

: 00:16:32

Oh, and I also had another one

who's a high school counselor who

360

: 00:16:36

just did a paid workshop and she's

like, I sold three year memberships.

361

: 00:16:40

Cause people asked me how I can keep

working because her workshop was so

362

: 00:16:44

valuable, like she didn't even pitch.

363

: 00:16:46

They were literally like, how

can I learn more from you?

364

: 00:16:48

And she's like, well,

funny, you should ask.

365

: 00:16:50

Here's my lifetime membership.

366

: 00:16:51

If you are my year long

367

: 00:16:52

membership and people

368

: 00:16:53

joined.

369

: 00:16:54

jess-_1_09-13-2024_120153: So that

kind of brings me to another question,

370

: 00:16:56

which is how do you turn a, like

what pieces of your workshop do you

371

: 00:17:00

want to make sure that you have?

372

: 00:17:01

Like if your goal is to turn

people that attend into longterm

373

: 00:17:04

customers or increase their

374

: 00:17:06

customer value.

375

: 00:17:07

melanie-battistelli--she-her-_1_09-13-2024_130153:

So I think going back to like what

376

: 00:17:08

Branda said earlier about picking

something really small and concrete

377

: 00:17:13

that people feel accomplished with,

because they'll think, well, if

378

: 00:17:18

she just taught me all that for 27.

379

: 00:17:21

What is in this 400 course like I

can't wait to see I just got all

380

: 00:17:25

that done in 90 minutes like imagine

what I can do in a full course.

381

: 00:17:30

jess-_1_09-13-2024_120153: What

about like lessons things to

382

: 00:17:32

look out for common pitfalls?

383

: 00:17:35

What are some things that like you

typically see if you would warn me

384

: 00:17:39

to look out for or make sure that

you, I do when I'm prepping for

385

: 00:17:42

my workshop.

386

: 00:17:43

branda_1_09-13-2024_120154: I think

one of the biggest pitfalls is people

387

: 00:17:45

not thinking far enough ahead, kind

of circling back on the conversation

388

: 00:17:49

you said, it does seem really hard.

389

: 00:17:50

And I think it's a lie to

say launching isn't hard.

390

: 00:17:53

I don't think anyone who

launches ever like that was easy.

391

: 00:17:55

I It's definitely whenever you're

repurposing it, when you're doing

392

: 00:18:00

it again, cause you've done a lot of

the heavy lifting, but it's not easy.

393

: 00:18:03

What makes it truly like really

just drudgery to get through is

394

: 00:18:09

when you're doing it last minute.

395

: 00:18:11

I think Melanie and I've made that mistake

ourselves when launching our own stuff.

396

: 00:18:16

We've worked with clients before

where we've seen them do it.

397

: 00:18:18

It is never fun to wait until you're

like, Oh, I'm launching next week.

398

: 00:18:24

I should probably write my emails

and make sure my sales page is ready.

399

: 00:18:28

You will never want to launch again

if that's how you go about it.

400

: 00:18:31

So the best thing to do is plan as far

in advance as you possibly can get as

401

: 00:18:36

much content done ahead of time, because

you can also take it slower that way.

402

: 00:18:40

So it.

403

: 00:18:40

Doesn't feel

404

: 00:18:41

so overwhelming.

405

: 00:18:43

jess-_1_09-13-2024_120153: I feel

like we have like half of our

406

: 00:18:45

episodes on this podcast are about

proactive planning and how that's

407

: 00:18:49

kind of the biggest downfall of all.

408

: 00:18:52

Small business.

409

: 00:18:52

owners, I don't think that it's like, I

think it's just because we have so much

410

: 00:18:56

on our plate otherwise, that it's really,

really hard to kind of protect the time

411

: 00:19:00

and space to plan, which is why your

workshop about planning is so, valuable

412

: 00:19:05

because I think having that, like,

accountability around it, really, Helps.

413

: 00:19:09

melanie-battistelli--she-her-_1_09-13-2024_130153:

Definitely all the planning.

414

: 00:19:11

And having it done and I think another

this is sort of, I guess like maybe a

415

: 00:19:15

secret pitfall is sometimes like Brandon

was saying launching if you're doing

416

: 00:19:19

it all last minute can be really hard.

417

: 00:19:22

Yeah.

418

: 00:19:22

And it is really hard, but if you give

up and you don't ever try it again, it's

419

: 00:19:26

literally never going to get easier.

420

: 00:19:28

Like if you go through one rough launch

where you were last minute on everything

421

: 00:19:31

and you felt like you wanted to die the

whole time, well, like do that same launch

422

: 00:19:36

again, because your sales page and your

emails will hopefully be done and just

423

: 00:19:41

needing tweaks, and I bet it'll be a

424

: 00:19:43

lot easier the next

425

: 00:19:43

time.

426

: 00:19:44

jess-_1_09-13-2024_120153: That's

another thing that we say a lot

427

: 00:19:46

on those podcasts it's not hard.

428

: 00:19:47

It's just new When I was first starting

my YouTube channel, like I remember

429

: 00:19:51

the first day I filmed and it took me.

430

: 00:19:53

eight hours.

431

: 00:19:53

And I was like, I never, I was trying to

bulk do like four episodes in one thing.

432

: 00:19:58

And I mean, I got it through three

and then I like gave up and I was so

433

: 00:20:01

exhausted, so tired, so burnt out.

434

: 00:20:04

Like, like I never want to do that again.

435

: 00:20:06

And now that I've got a process,

you know, it gets easier.

436

: 00:20:10

Every time I also bought a course to help

me like figure out all like the logistics

437

: 00:20:15

melanie-battistelli--she-her-_1_09-13-2024_130153:

Oh, interesting.

438

: 00:20:16

jess-_1_09-13-2024_120153: So I think like

always investing in something like your

439

: 00:20:20

workshop course that can help kind of like

guide this steps Always helps as well.

440

: 00:20:25

melanie-battistelli--she-her-_1_09-13-2024_130153:

Yeah, that is helpful.

441

: 00:20:27

jess-_1_09-13-2024_120153:

What else do you have

442

: 00:20:28

to say about

443

: 00:20:29

workshops?

444

: 00:20:30

melanie-battistelli--she-her-_1_09-13-2024_130153:

Well, I think that they have

445

: 00:20:31

a place in every business.

446

: 00:20:33

I think every business, you can definitely

at least try out a workshop, whether

447

: 00:20:38

you're trying it as, like, a stand alone

offer, or if you're trying it, you know,

448

: 00:20:44

For a launch or if you are trying it as

like an additional upsell or something

449

: 00:20:50

for another product you already have.

450

: 00:20:53

I think that there is a place in

everyone's business because People

451

: 00:20:56

aren't trusting as easily as they

used to, you know, and they want

452

: 00:20:59

to know like who they're actually

buying from before they do it.

453

: 00:21:04

So I like to think of a

workshop as like a first date.

454

: 00:21:07

If it's low cost, people can, join

and attend and learn from you and then

455

: 00:21:11

decide later if they want to work with

you further, whether that's a course

456

: 00:21:15

or I also think workshops are really

valuable for burnt out online service

457

: 00:21:20

providers who are booked out on clients

and you can't possibly offer strategy

458

: 00:21:26

sessions to 10 people at one time.

459

: 00:21:29

But, like, if you come to a workshop,

460

: 00:21:31

you can help more

461

: 00:21:32

people at once,

462

: 00:21:33

jess-_1_09-13-2024_120153: I think this

good year of the workshop in: 2025

463

: 00:21:36

I think people are like, they

need to, be able to build more

464

: 00:21:40

authority and trust with you.

465

: 00:21:41

And I think workshops are

a great way to do that.

466

: 00:21:43

And I also think that people are looking

for, um, Like the more like micro

467

: 00:21:48

learnings or transformations versus

like these giant courses that have

468

: 00:21:52

been, selling previously when people

had all the time because they were

469

: 00:21:55

locked in their houses for the pandemic.

470

: 00:21:57

Like, people are out.

471

: 00:21:57

We're busy.

472

: 00:21:58

Like, I don't have 20.

473

: 00:22:00

eight million hours, like, to devote

to learning something, like, help

474

: 00:22:04

me in one hour, and I think that

workshops are a great option for that as

475

: 00:22:07

well.

476

: 00:22:08

Awesome.

477

: 00:22:09

So, if people want to connect with you

guys further, or learn more, or learn

478

: 00:22:14

more about your workshop, course, where

479

: 00:22:16

can they do that?

480

: 00:22:17

melanie-battistelli--she-her-_1_09-13-2024_130153:

Well, we would invite you to come

481

: 00:22:19

on over and listen to us on Kaosta

Conversions, which you can find

482

: 00:22:25

anywhere on your podcast, apps,

players, whatever you want to call it.

483

: 00:22:30

You can visit me.

484

: 00:22:31

I mostly hang out on Instagram over

at Duxbury Digital, and no, it'll

485

: 00:22:36

probably be in the show notes,

486

: 00:22:37

I feel.

487

: 00:22:40

jess-_1_09-13-2024_120153: it'll be in the

488

: 00:22:40

branda_1_09-13-2024_120154: As for

me, I also hang out on Instagram

489

: 00:22:42

at the relevant collective.

490

: 00:22:44

So that's our typical

491

: 00:22:45

spot.

492

: 00:22:47

jess-_1_09-13-2024_120153: All

right, and Beans is making a cameo.

493

: 00:22:50

melanie-battistelli--she-her-_1_09-13-2024_130153:

Hello.

494

: 00:22:51

Hello.

495

: 00:22:52

jess-_1_09-13-2024_120153: All right, so

until next week, we are rooting for you.