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4 Ways to Refresh Your Private Practice in 2024
28th December 2023 • Beyond the Session with Aisha R. Shabazz • Aisha R. Shabazz
00:00:00 00:13:43

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Are you tired of setting business goals only to lose motivation or worse have imposter syndrome sabotage your dream of having a six-figure practice ?

In this episode of Beyond the Session™ with Aisha we will dive deep into why

traditional goal-setting fails and introduces a new game-changing approach.


Discover the four crucial areas of your private practice that need a refresh for you to

gracefully enter your MVP ERA™.


Unveil the #1 resource to maintain success on your terms and explore how creating a Refresh Routine™ can banish imposter syndrome for good.


Tune into this episode of Beyond the Session™ with Aisha now and claim your Path to

a Thriving Private Practice in 2024 and Beyond!

Copyright 2024 Aisha R. Shabazz

Transcripts

Aisha:

I'm sure you're not surprised by this, but over 80 percent of

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people who create a new year's

resolution lose motivation and

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give up on their goal by February.

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And before you turn your nose up at all

the wishful thinkers out there that are

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preparing their 2024 vision boards, if

you haven't created a plan to reach your

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business goals, you're just like them.

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Today on the podcast, you'll discover

the four areas of your private practice

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that you need to refresh ASAP so

that you can feel liberated enough

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to gracefully enter your MVP era.

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You will learn about the number one go

to resource to help you maintain success

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on your terms, and you will explore

why creating a refresh routine will

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finally eliminate your imposter syndrome.

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You're listening to beyond the session

with Ayesha, the business podcast that

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teaches you how to create a premium mental

health business and ethically blend your

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clinical skills with entrepreneurship.

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I'm your host Ayesha, a licensed

mental health therapist and strategic

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consultant for mental health industry

leaders who are ready to compassionately

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disrupt the mental health industry,

making it more accessible for clients

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and more sustainable for clinicians.

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Name it and claim it is not

a business strategy, and it

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certainly won't get you results.

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How do I know this?

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Well, out of all of the business owners

online that shout from the rooftops,

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I'm going to make six figures this year.

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Many won't reach their goal because

they haven't created a plan.

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And if they do have a

plan, it lacks strategy.

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This is why the first thing my coaching

clients inside the blissful booking

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accelerator do together is take.

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The traditional goal setting and

throw it out the window and replace

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it with an advanced approach.

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I call milestone mapping milestone

mapping starts with writing down a

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specific goal and then you create specific

steps to achieve that goal and fusing

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each step with my proven strategies.

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Many of you are using stale pre pandemic

tactics and getting nowhere fast, so

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before you enter 2024 and cross your

fingers that this will be the year you

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officially enter your MVP era, do yourself

a favor and refresh your strategies.

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I emphasize strategies.

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Because to have a mental health

business, you need multiple strategies

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to reach your business goals.

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And no girl math doesn't count.

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When you have your very own milestone

map, the number one go to resource

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I've created to help values driven

therapists like you reach their

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career business and lifestyle goals.

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You can look forward to maintaining

your success on your terms.

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This is because your milestone map

is unique to you and your business.

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Creating a milestone map is like creating

a treatment plan for your business.

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Would you promise your therapy

clients therapeutic outcomes

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without creating a treatment plan?

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Of course you wouldn't.

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Because using the we're going to just wing

it method would be extremely unethical.

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Hence why trying to build a premium

mental health business with big goals

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like I want a six figure practice

and no strategic method in place to

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make it happen is a fool's errand.

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Before we move on, think about your

business goals and be specific.

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If you have money focused goals,

like having a six figure practice,

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take a moment to realize how

vague this goal really is.

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First of all, do you want your business

to make six figures or do you want

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to pay yourself a six figure salary?

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Secondly, By having a six figure

practice, do you mean generating

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six figures in revenue or profit?

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You'd be surprised how many

people don't know the difference

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between these two terms.

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If you're feeling dizzy after hearing

these questions, you've got some work

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to do, but before you fall down the

hyper fixation rabbit hole and start

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doing all the things, start with this.

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Be specific.

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Take a look.

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And pick an actual number six figures

ranges between 100, 000 to 999, 999.

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I repeat, pick a specific number

and write it down to the penny.

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Next, when you write down your number,

put it on a Post it note, jot it down

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in your Notes app, create a fun Canva

design, and save it to your new desktop.

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It doesn't matter, but place

the number somewhere where you

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will see it at least once a day.

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And each time you see your number, say

it out loud, and then ask yourself,

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what's my plan to reach this goal?

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If you currently don't have a plan and

your idea of creating one on your own

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gives you hives, I can help you inside

the blissful booking accelerator.

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We just closed the doors

to the winter cohort.

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So if you don't want to miss out again,

when the spring cohort starts in April,

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join the waitlist by visiting aisha.

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com backslash waitlist

by joining the waitlist.

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You will have the exclusive opportunity

to enroll during the early bird

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registration period, which will give

you access to To our live blog writing

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workshop on Tuesday, February 13th.

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But if you don't want to wait

until April to move closer to your

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business goals, you can secure one of

three spots for individual coaching

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inside the strategic incubator.

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Last month, I completely sold

out of all three available

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spots for individual coaching.

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So if you don't want to miss out

on that and you want to start

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business coaching on your desired

timeline, visit AyeshaRShabazz.

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com backslash incubator.

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Now, back to the show,

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spoiler alert, the answer to the

question, what's my plan to meet

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this goal is not to hyper fixate and

do all the things because that will

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take you straight to burnout town.

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Take things one strategic step at a

time because you will reach your goals,

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but you must have a plan filled with

proven strategies to make it happen.

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By listening to this podcast,

you are learning how to receive

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a return on your investment.

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Not just for your money.

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Because at its core, that's what

profitability means spending money and

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then earning more than what you spent.

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But you are also learning how to get a

return on your investment for your time.

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This is why the second element

you need to refresh in your

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private practice is your schedule.

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My heart breaks for the therapists that

are years into entrepreneurship and are

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still struggling to complete their notes.

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Getting your notes done was a

problem you should have left

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behind when you were an employee.

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Can you imagine running a whole business

and still struggling to manage your

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time between your role as a clinician

and your role as a business owner?

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Sounds like someone didn't

have a plan in place.

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If this sob story is resonating with

you, chances are you are also having

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moments where you look back at your

calendar at the end of the week and

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feel like you haven't accomplished

a single thing because your to

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do list grows longer and longer.

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In order to sustain all three of your

roles, your role as a business owner,

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a clinician, and a human being, it

is vital to refresh the third area

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of your business, your support.

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I love having a solo private practice as

part of my mental health business, but

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I'm noticed that a lot of solo private

practice owners think that being the

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only one providing therapy also means

that you are the only one building,

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maintaining, and growing your business.

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So let's take a moment to

set the record straight.

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Just because you are a solo private

practice owner doesn't mean you

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have to do everything on your own.

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Over the past three years,

I have hired over 25 people

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to help me with my business.

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Do you honestly think I would

have the ability to host live

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events, record a podcast, write two

blogs, write a book, provide case

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consultation, the list goes on and on.

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Do you think I'd be able to

do all of that by myself?

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You've heard me say it once and I'll

keep shouting it from the rooftops.

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You are not a superhero.

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You are a human being.

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And to imagine that one person can do all

of this without support is delusional.

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And frankly, it's very risky.

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Being a business owner is already risky.

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Why would you add unnecessary chaos into

the mix and try to make it all happen

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without support in a future episode

I will go into more detail about who

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I've hired and why but just know that

the purpose of refreshing your support

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is To increase your chances of enjoying

the benefits of building your mental

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health business Even if you plan to

expand your solo private practice and

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shift to a different business model,

like a group practice, or you decide

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to use the 23 recurring revenue streams

guide I created and implement one of

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them this year, what's the point of

doing all of this if you're too tired

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to enjoy the fruits of your labor?

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I've shared my story

alongside your results.

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For your path to a

thriving private practice.

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So, you know, I've been down the

slippery slope of golden handcuffs

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meets burnt out boss babe.

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When I was an employee, I was looped in

with their heartfelt mission, attracted

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to the healthcare benefits package and

mesmerized by the competitive salary.

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And I eventually realized that those

perks came at too high of a cost.

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I was so overworked that I didn't have

the energy to use my healthcare benefits.

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Or enjoy the money I was earning

because I was so burnt out by

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being exploited by my employer.

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And that's why I started my solo private

practice and expanded from there.

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I was tired of being a wellness

hypocrite, spending 10 to 12 hours

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a day, six days a week rocking and

rolling around a hospital, helping

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people live their lives with dignity.

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Well, at the end of the day,

having nothing left to give myself,

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let alone spend high quality

time with my friends and family.

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This is why I encourage you to have a

refresh routine because it gives you the

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space you need to check in with yourself

and finally eliminate imposter syndrome,

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with a refresh routine.

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You're periodically checking in

with yourself to see if you're

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going in the direction you want.

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If your vision is aligned with your

values, and if you need to adjust your

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goals based on your current season of your

career business and life, it is amazing.

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How your self doubts begin to

melt away the moment you create

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and implement a refresh routine.

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And really that's all

imposter syndrome really is.

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It's the internalized insecurities

that society has projected onto you.

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You know better than anyone that the

words you say to yourself are powerful.

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So instead of telling yourself that

you're not going to reach your revenue

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goals this year because you're not

good at math and that's why you became

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a therapist and not an accountant,

say something more empowering.

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Like.

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I have a revenue goal that I

want to reach and I'm going to

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figure out how to make it happen.

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Self deprecating humor can be entertaining

when you're a comedian on stage, but if

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being the butt of every joke and bullying

yourself beyond the session is the vibe

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you're going for all the time, you're

sabotaging yourself and keep in mind

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that your goals can change along the way

because life happens and that's okay.

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Let go of the rigid definition of

success and embrace your definition of

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success and add it to your milestone map.

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I know that some of this may be hard

for you to hear, especially if you are

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currently knee deep in career burnout.

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The bittersweet news is that you

are the only one that has the

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power to change your circumstances.

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I can give you pep talks and real

talks until the cows come home and

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you can listen to every single one of

my podcast episodes four times over.

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It won't make a difference until you

decide that you deserve to have a

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fulfilling, thriving, blissful life.

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You preach this message to your

therapy clients each and every week.

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And when you're ready to say enough is

enough, something has got to change.

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You will be ready to refresh the

fourth area of your mental health

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business, your level of satisfaction.

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Each time I meet with a therapist

for individual coaching, one of

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the many things I'm looking for is

whether or not they are satisfied

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with the business they've built.

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If you're not satisfied with what

you've built so far, I'm curious to

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know, how do you think this happened?

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If you become a miserable mental health

industry leader, how effective do

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you think you'll be at making mental

health more accessible for clients

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and more sustainable for yourself?

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Each element of your business can

be a blissful experience, not just

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for your clients, but also for you.

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So much so that after all the work

you've put into your business over the

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years, you can reflect and see that

you're getting the results that you want.

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Your business goals should, and you

know, I don't like using the word

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should, but your business goals

should support your lifestyle goals.

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Otherwise, what is the point?

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There are easier ways to make

money than running a business.

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I can assure you of that.

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So if you're going to use your value

of resources of time, energy, and

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effort, attention, and focus and

money to build a business, you better

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make sure that you're making room

for you to live a thriving lifestyle.

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And if you are anything like my

coaching clients inside the strategic

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incubator and the blissful booking

accelerator, and you are currently

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satisfied with your business.

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I want to know what is your

plan to keep it that way?

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If you've enjoyed this episode of

beyond the session with Aisha, the

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best way to let me know is by telling

me you can do that by following the

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podcast on apple podcasts or Spotify.

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You can leave a five star rating.

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You can leave a review, sharing what

you've learned from this episode,

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or you can tell a friend that you

listened to the podcast beyond the

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session with Aisha, and you recommend

that they do the same either way.

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I appreciate you for listening and stay

tuned for the next episode, where I will

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continue to share more insights on how you

can build a premium mental health business

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that benefits you and your clients.

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