Are you tired of setting business goals only to lose motivation or worse have imposter syndrome sabotage your dream of having a six-figure practice ?
In this episode of Beyond the Session™ with Aisha we will dive deep into why
traditional goal-setting fails and introduces a new game-changing approach.
Discover the four crucial areas of your private practice that need a refresh for you to
gracefully enter your MVP ERA™.
Unveil the #1 resource to maintain success on your terms and explore how creating a Refresh Routine™ can banish imposter syndrome for good.
Tune into this episode of Beyond the Session™ with Aisha now and claim your Path to
a Thriving Private Practice in 2024 and Beyond!
Copyright 2024 Aisha R. Shabazz
I'm sure you're not surprised by this, but over 80 percent of
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:people who create a new year's
resolution lose motivation and
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:give up on their goal by February.
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:And before you turn your nose up at all
the wishful thinkers out there that are
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:preparing their 2024 vision boards, if
you haven't created a plan to reach your
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:business goals, you're just like them.
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:Today on the podcast, you'll discover
the four areas of your private practice
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:that you need to refresh ASAP so
that you can feel liberated enough
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:to gracefully enter your MVP era.
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:You will learn about the number one go
to resource to help you maintain success
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:on your terms, and you will explore
why creating a refresh routine will
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:finally eliminate your imposter syndrome.
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:You're listening to beyond the session
with Ayesha, the business podcast that
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:teaches you how to create a premium mental
health business and ethically blend your
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:clinical skills with entrepreneurship.
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:I'm your host Ayesha, a licensed
mental health therapist and strategic
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:consultant for mental health industry
leaders who are ready to compassionately
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:disrupt the mental health industry,
making it more accessible for clients
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:and more sustainable for clinicians.
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:Name it and claim it is not
a business strategy, and it
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:certainly won't get you results.
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:How do I know this?
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:Well, out of all of the business owners
online that shout from the rooftops,
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:I'm going to make six figures this year.
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:Many won't reach their goal because
they haven't created a plan.
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:And if they do have a
plan, it lacks strategy.
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:This is why the first thing my coaching
clients inside the blissful booking
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:accelerator do together is take.
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:The traditional goal setting and
throw it out the window and replace
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:it with an advanced approach.
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:I call milestone mapping milestone
mapping starts with writing down a
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:specific goal and then you create specific
steps to achieve that goal and fusing
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:each step with my proven strategies.
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:Many of you are using stale pre pandemic
tactics and getting nowhere fast, so
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:before you enter 2024 and cross your
fingers that this will be the year you
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:officially enter your MVP era, do yourself
a favor and refresh your strategies.
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:I emphasize strategies.
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:Because to have a mental health
business, you need multiple strategies
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:to reach your business goals.
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:And no girl math doesn't count.
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:When you have your very own milestone
map, the number one go to resource
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:I've created to help values driven
therapists like you reach their
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:career business and lifestyle goals.
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:You can look forward to maintaining
your success on your terms.
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:This is because your milestone map
is unique to you and your business.
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:Creating a milestone map is like creating
a treatment plan for your business.
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:Would you promise your therapy
clients therapeutic outcomes
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:without creating a treatment plan?
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:Of course you wouldn't.
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:Because using the we're going to just wing
it method would be extremely unethical.
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:Hence why trying to build a premium
mental health business with big goals
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:like I want a six figure practice
and no strategic method in place to
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:make it happen is a fool's errand.
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:Before we move on, think about your
business goals and be specific.
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:If you have money focused goals,
like having a six figure practice,
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:take a moment to realize how
vague this goal really is.
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:First of all, do you want your business
to make six figures or do you want
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:to pay yourself a six figure salary?
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:Secondly, By having a six figure
practice, do you mean generating
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:six figures in revenue or profit?
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:You'd be surprised how many
people don't know the difference
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:between these two terms.
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:If you're feeling dizzy after hearing
these questions, you've got some work
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:to do, but before you fall down the
hyper fixation rabbit hole and start
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:doing all the things, start with this.
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:Be specific.
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:Take a look.
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:And pick an actual number six figures
ranges between 100, 000 to 999, 999.
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:I repeat, pick a specific number
and write it down to the penny.
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:Next, when you write down your number,
put it on a Post it note, jot it down
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:in your Notes app, create a fun Canva
design, and save it to your new desktop.
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:It doesn't matter, but place
the number somewhere where you
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:will see it at least once a day.
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:And each time you see your number, say
it out loud, and then ask yourself,
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:what's my plan to reach this goal?
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:If you currently don't have a plan and
your idea of creating one on your own
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:gives you hives, I can help you inside
the blissful booking accelerator.
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:We just closed the doors
to the winter cohort.
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:So if you don't want to miss out again,
when the spring cohort starts in April,
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:join the waitlist by visiting aisha.
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:com backslash waitlist
by joining the waitlist.
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:You will have the exclusive opportunity
to enroll during the early bird
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:registration period, which will give
you access to To our live blog writing
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:workshop on Tuesday, February 13th.
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:But if you don't want to wait
until April to move closer to your
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:business goals, you can secure one of
three spots for individual coaching
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:inside the strategic incubator.
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:Last month, I completely sold
out of all three available
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:spots for individual coaching.
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:So if you don't want to miss out
on that and you want to start
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:business coaching on your desired
timeline, visit AyeshaRShabazz.
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:com backslash incubator.
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:Now, back to the show,
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:spoiler alert, the answer to the
question, what's my plan to meet
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:this goal is not to hyper fixate and
do all the things because that will
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:take you straight to burnout town.
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:Take things one strategic step at a
time because you will reach your goals,
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:but you must have a plan filled with
proven strategies to make it happen.
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:By listening to this podcast,
you are learning how to receive
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:a return on your investment.
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:Not just for your money.
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:Because at its core, that's what
profitability means spending money and
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:then earning more than what you spent.
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:But you are also learning how to get a
return on your investment for your time.
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:This is why the second element
you need to refresh in your
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:private practice is your schedule.
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:My heart breaks for the therapists that
are years into entrepreneurship and are
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:still struggling to complete their notes.
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:Getting your notes done was a
problem you should have left
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:behind when you were an employee.
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:Can you imagine running a whole business
and still struggling to manage your
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:time between your role as a clinician
and your role as a business owner?
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:Sounds like someone didn't
have a plan in place.
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:If this sob story is resonating with
you, chances are you are also having
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:moments where you look back at your
calendar at the end of the week and
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:feel like you haven't accomplished
a single thing because your to
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:do list grows longer and longer.
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:In order to sustain all three of your
roles, your role as a business owner,
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:a clinician, and a human being, it
is vital to refresh the third area
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:of your business, your support.
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:I love having a solo private practice as
part of my mental health business, but
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:I'm noticed that a lot of solo private
practice owners think that being the
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:only one providing therapy also means
that you are the only one building,
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:maintaining, and growing your business.
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:So let's take a moment to
set the record straight.
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:Just because you are a solo private
practice owner doesn't mean you
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:have to do everything on your own.
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:Over the past three years,
I have hired over 25 people
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:to help me with my business.
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:Do you honestly think I would
have the ability to host live
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:events, record a podcast, write two
blogs, write a book, provide case
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:consultation, the list goes on and on.
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:Do you think I'd be able to
do all of that by myself?
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:You've heard me say it once and I'll
keep shouting it from the rooftops.
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:You are not a superhero.
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:You are a human being.
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:And to imagine that one person can do all
of this without support is delusional.
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:And frankly, it's very risky.
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:Being a business owner is already risky.
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:Why would you add unnecessary chaos into
the mix and try to make it all happen
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:without support in a future episode
I will go into more detail about who
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:I've hired and why but just know that
the purpose of refreshing your support
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:is To increase your chances of enjoying
the benefits of building your mental
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:health business Even if you plan to
expand your solo private practice and
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:shift to a different business model,
like a group practice, or you decide
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:to use the 23 recurring revenue streams
guide I created and implement one of
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:them this year, what's the point of
doing all of this if you're too tired
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:to enjoy the fruits of your labor?
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:I've shared my story
alongside your results.
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:For your path to a
thriving private practice.
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:So, you know, I've been down the
slippery slope of golden handcuffs
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:meets burnt out boss babe.
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:When I was an employee, I was looped in
with their heartfelt mission, attracted
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:to the healthcare benefits package and
mesmerized by the competitive salary.
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:And I eventually realized that those
perks came at too high of a cost.
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:I was so overworked that I didn't have
the energy to use my healthcare benefits.
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:Or enjoy the money I was earning
because I was so burnt out by
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:being exploited by my employer.
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:And that's why I started my solo private
practice and expanded from there.
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:I was tired of being a wellness
hypocrite, spending 10 to 12 hours
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:a day, six days a week rocking and
rolling around a hospital, helping
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:people live their lives with dignity.
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:Well, at the end of the day,
having nothing left to give myself,
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:let alone spend high quality
time with my friends and family.
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:This is why I encourage you to have a
refresh routine because it gives you the
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:space you need to check in with yourself
and finally eliminate imposter syndrome,
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:with a refresh routine.
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:You're periodically checking in
with yourself to see if you're
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:going in the direction you want.
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:If your vision is aligned with your
values, and if you need to adjust your
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:goals based on your current season of your
career business and life, it is amazing.
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:How your self doubts begin to
melt away the moment you create
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:and implement a refresh routine.
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:And really that's all
imposter syndrome really is.
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:It's the internalized insecurities
that society has projected onto you.
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:You know better than anyone that the
words you say to yourself are powerful.
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:So instead of telling yourself that
you're not going to reach your revenue
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:goals this year because you're not
good at math and that's why you became
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:a therapist and not an accountant,
say something more empowering.
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:Like.
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:I have a revenue goal that I
want to reach and I'm going to
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:figure out how to make it happen.
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:Self deprecating humor can be entertaining
when you're a comedian on stage, but if
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:being the butt of every joke and bullying
yourself beyond the session is the vibe
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:you're going for all the time, you're
sabotaging yourself and keep in mind
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:that your goals can change along the way
because life happens and that's okay.
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:Let go of the rigid definition of
success and embrace your definition of
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:success and add it to your milestone map.
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:I know that some of this may be hard
for you to hear, especially if you are
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:currently knee deep in career burnout.
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:The bittersweet news is that you
are the only one that has the
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:power to change your circumstances.
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:I can give you pep talks and real
talks until the cows come home and
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:you can listen to every single one of
my podcast episodes four times over.
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:It won't make a difference until you
decide that you deserve to have a
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:fulfilling, thriving, blissful life.
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:You preach this message to your
therapy clients each and every week.
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:And when you're ready to say enough is
enough, something has got to change.
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:You will be ready to refresh the
fourth area of your mental health
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:business, your level of satisfaction.
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:Each time I meet with a therapist
for individual coaching, one of
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:the many things I'm looking for is
whether or not they are satisfied
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:with the business they've built.
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:If you're not satisfied with what
you've built so far, I'm curious to
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:know, how do you think this happened?
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:If you become a miserable mental health
industry leader, how effective do
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:you think you'll be at making mental
health more accessible for clients
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:and more sustainable for yourself?
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:Each element of your business can
be a blissful experience, not just
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:for your clients, but also for you.
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:So much so that after all the work
you've put into your business over the
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:years, you can reflect and see that
you're getting the results that you want.
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:Your business goals should, and you
know, I don't like using the word
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:should, but your business goals
should support your lifestyle goals.
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:Otherwise, what is the point?
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:There are easier ways to make
money than running a business.
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:I can assure you of that.
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:So if you're going to use your value
of resources of time, energy, and
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:effort, attention, and focus and
money to build a business, you better
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:make sure that you're making room
for you to live a thriving lifestyle.
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:And if you are anything like my
coaching clients inside the strategic
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:incubator and the blissful booking
accelerator, and you are currently
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:satisfied with your business.
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:I want to know what is your
plan to keep it that way?
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:If you've enjoyed this episode of
beyond the session with Aisha, the
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:best way to let me know is by telling
me you can do that by following the
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:podcast on apple podcasts or Spotify.
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:You can leave a five star rating.
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:You can leave a review, sharing what
you've learned from this episode,
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:or you can tell a friend that you
listened to the podcast beyond the
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:session with Aisha, and you recommend
that they do the same either way.
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:I appreciate you for listening and stay
tuned for the next episode, where I will
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:continue to share more insights on how you
can build a premium mental health business
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:that benefits you and your clients.